Headline

Product Manager | E-commerce and D2C | B2B Platform Strategy | CRO and Growth | Shopify | Conversion Optimization | Product Discovery | GTM Execution | Funnel Analytics | Roadmap | 4 YOE

About

Product Manager with 4 years of experience and three internal promotions, working across D2C, B2B, and multi-brand e-commerce platforms. Skilled in taking zero-to-one mandates to production, running structured discovery, and owning product delivery end to end. Built Signs At Wholesale from scratch to $218,558 in combined US and UK B2B revenue in Year 1. Improved CrazyNeon online conversion rate from 1.7% to 2.5% on a $17M platform with 50,000 monthly visitors. Grew configurator add-to-cart rate from 2.7% to 7.8% through a full UX and feature overhaul. Drove $112,788 in attributed email revenue through cohort segmentation and behavioral automation. Increased B2B lead-to-sale conversion from 22% to 30% by redesigning post-inquiry workflows. Core strengths span product discovery using JTBD and Opportunity Solution Trees, PRD and feature spec writing, Figma-level design collaboration, Agile sprint delivery, and GA4 and Clarity-based post-launch measurement. Experienced in Shopify platform management, lifecycle marketing, funnel analytics, and retention design. Currently managing product across CrazyNeon, Signs At Wholesale (US and UK), and Lyra Jewels at Webcom Ventures, working with design, development, SEO, marketing, and operations teams to ship measurable outcomes. Open to Product Manager roles in consumer internet, SaaS, or e-commerce where discovery rigor and revenue accountability sit in the same seat. Skills: Product Strategy | Roadmap Planning | CRO | Conversion Optimization | User Research | JTBD | Shopify | E-commerce | B2B | D2C | GTM Execution | Funnel Analytics | Lifecycle Marketing | GA4 | Agile | PRD Writing | Feature Scoping | Growth | Retention | Cohort Analysis

Location

Delhi

AI stack

cursor

gemini

notion

openai

Work experience

Product Manager at Webcom Ventures, Feb 2025 - Present · 1 yr 6 mos, Gurugram, Haryana, India, End-to-end product ownership across CrazyNeon (D2C, $15M lifetime revenue), Signs At Wholesale US and UK (B2B), and Lyra Jewels, spanning discovery, roadmap, spec writing, design direction, sprint delivery, and post-launch measurement. Launched Signs At Wholesale from zero to $218,558 in combined US and UK B2B revenue in Year 1 ($112,752 US | $105,806 UK). Authored the full launch PRD, defined B2B enquiry-to-quote conversion as the North Star metric, designed category and information architecture, configured Shopify for an enquiry-led buying model, and owned trade expo GTM execution across both markets. Improved CrazyNeon online conversion rate from 1.7% to 2.5% on a $15M platform with 50,000 monthly visitors. Used Microsoft Clarity heatmaps and GA4 funnel analysis to diagnose friction, formed and prioritized hypotheses using an Opportunity Solution Tree, restructured homepage information architecture, and resolved iframe-driven load delays. Engineered geo-based UK traffic routing for Signs At Wholesale. Authored the technical requirements spec, configured storefront redirect logic and conditional header rules to automatically route UK visitors to the localized .co.uk domain, resolving analytics segregation and B2B pricing display issues within a 30-hour cycle. Maintained QA and go-live authority over 35 Shopify feature releases across three brands in an Agile sprint cadence covering webhook automations, geo-routing logic, conditional display, and pages with zero production-breaking issues across 14 months. Built 100 SEO-optimized product and collection pages across CrazyNeon using Figma-designed page templates, improving organic discoverability across US and Canada markets at scale. Migrated Signs At Wholesale from Wix to Shopify. Wrote the migration spec and cross-market QA checklist, managed data migration, theme configuration, and redirect mapping with full business continuity across US and UK.

Assistant Product Manager at Webcom Ventures, Feb 2024 - Feb 2025 · 1 yr 1 mo, Gurugram, Haryana, India, Promoted from Product and Operations Coordinator based on delivery track record in CRO, UX, and cross-functional execution. Overhauled CrazyNeon sign configurator based on 6 structured customer interviews using the JTBD framework. Introduced swatches, restructured layout from vertical to horizontal, resolved pricing gaps in high-demand size ranges, and shipped 4 category-specific configuration tools. Grew add-to-cart rate from 2.7% to 7.8%. Mapped the full post-inquiry customer journey using customer journey mapping and Opportunity Solution Trees to identify drop-off causes. Redesigned post-inquiry workflows, defined communication sequencing from first contact through purchase, and standardized design team handoffs. Increased lead-to-sale conversion from 22% to 30%. Designed a B2B partner onboarding flow using Kano Model prioritization. Built in Zoho Forms with conditional logic and integrated Shopify with Zoho CRM, cutting account activation time from 3 to 10 days down to 12 to 24 hours and eliminating manual follow-up across the full funnel. Generated $112,788 in attributed email revenue by building cohort-based audience segmentation in Shopify and Omnisend, designing behavioral trigger workflows, and managing promotional calendars including BFCM and Halloween Week campaigns. Authored the full migration spec and executed the UK Shopify store transition covering data transfer, theme configuration, storefront localization, redirect setup, and cross-team QA.

Product and Operations Coordinator at Webcom Ventures, Feb 2022 - Jan 2024 · 2 yrs, Gurugram, Haryana, India, Converted from Product Strategy Intern to full-time following 3-month internship completion. Conducted a value stream audit across the order-to-production workflow. Mapped each stage, identified handoff bottlenecks between design, production, and dispatch, and redesigned stage ownership with defined SLAs and escalation criteria. Reduced average order delivery timelines from 12 to 16 days down to 6 to 9 days. Designed the event taxonomy and trigger logic architecture for a full customer lifecycle automation system. Built post-purchase product flows triggered from Shopify order data by sign type, eliminating manual follow-up across the entire funnel. Supported product growth initiatives across CrazyNeon D2C including competitor research, UX analysis, and platform benchmarking. Documented onboarding flows, pricing structures, and UX gaps across competing platforms through firsthand audits. Collaborated with design, development, and operations teams on sprint delivery and process design, building early cross-functional execution skills across a multi-brand e-commerce environment.

Data Specialist Intern at Red Dot Foundation-Safecity, Jul 2021 - Sep 2021 · 3 mos, Delhi, India

Content Strategy Intern at Blackberrys Menswear, Mar 2021 - Jun 2021 · 4 mos, Gurugram, Haryana, India

Education

Bachelor of arts (English), English Language and Literature, General, Delhi University

Masters of Art (English), English Language and Literature, General, Indira Gandhi National Open University