Lead Product Designer

Singapore

London Area, United Kingdom

California, United States

Bangalore Urban


Bachelor of Science - BS
Institute of Hotel Management, Catering Technology & Applied Nutrition, Goa
High School Diploma, Psychology, History, Economics, French
SIES College of Arts, Science & Commerce SION(W)
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You know, design isn't a one-size-fits-all deal. I get a kick out of simplifying these problems into practical solutions, making life a bit easier for everyone. Hi, I am Tanvi, a passionate self-taught designer with over 6 years of experience. My approach? Well, it's always changing, trying to strike that perfect balance between what I love and what folks out there will enjoy. It boils down to understanding people deeply, trusting my gut, and learning from every experience and observation along the way.
Bengaluru
Lead Product Designer at Muzify ⚡️, Dec 2023 - Mar 2026 · 2 yrs 4 mos, Singapore, As the design lead for a high-growth music-tech ecosystem, I partnered with the Founder, PM, and Engineering team to drive 0 to 1 strategy across five products. I launched and scaled the platform to 4M+ organic users by architecting growth loops that ensured near-zero CAC and high design ROI. Strategic Leadership: Managed a team of 2 designers, establishing design ops and a roadmap focused on user acquisition and retention. Flagship Innovation (Music Quiz): Architected the end-to-end design for Muzify’s primary engagement engine, leveraging viral mechanics to fuel massive expansion. B2B Data Intelligence (Alfred Dashboard): Spearheaded a sophisticated analytics tool, translating millions of data points into high-impact insights for global labels to track audience trends. Systems Architecture: Governed a multi-platform design system, accelerating engineering velocity by 2x across 5+ products. Cross-Functional Alignment: Bridged Product, Data, and Engineering to resolve ambiguity, ensuring every launch balanced technical feasibility with clinical usability.
Design Consultant at Cacta AI, May 2024 - Jun 2025 · 1 yr 2 mos, London Area, United Kingdom, Partnered directly with the Founder and Engineering team as the sole design lead to architect a 0–1 AI-driven logistics platform. I transformed a fragmented, high-friction manual quoting process into a streamlined automation engine, directly enabling understaffed SMB teams to scale their operations without increasing headcount. System Architecture & Rate Engine: Pioneered the "Spot vs. Contract" Comparator, a unified search experience that reconciled chaotic, non-standardized data (emails, PDFs, agent rates) into a single source of truth. This intervention reduced manual decision time from 4+ hours to minutes and eliminated the "causality gap" in complex freight pricing. Explainable AI (XAI) Strategy: Defined the interface logic for AI-human collaboration. By designing "Transparency Anchors" and automated surcharge breakdowns, I reduced manual entry errors by 83% and built the system trust necessary for operators to move away from legacy spreadsheets. Operational Impact: Engineered a "One-Click" quoting flow that allowed teams to capture 20% of previously ignored RFQs. My redesign enabled operators to explore 10+ optimal route variations in the time it previously took to manually calculate two. Design Ops & Scalability: Established a comprehensive, tokenized design system from scratch. This foundation accelerated engineering velocity by 2x and ensured a consistent, high-density data experience across complex B2B workflows. Strategic Stakeholder Management: Acted as the bridge between technical AI constraints and freight-forwarder psychology. I led workshops with subject matter experts to map "last-mile" haulage logic, ensuring the product met the rigorous demands of global trade.
Founding Designer at Rubberband Social, Inc, Apr 2023 - Nov 2023 · 8 mos, California, United States, Owned the end-to-end product vision and design strategy. Working in a high-velocity environment alongside the Founder and two Engineers, I bridged the gap between raw business ideas and a market-ready mobile ecosystem. 0–1 Product Architecture: Led the full lifecycle of the Mobile App 1.0, moving from initial discovery and user research to a successful App Store launch. Developed the product’s foundational design language and information architecture from scratch. Strategic Collaboration: Acted as a strategic partner to the Founder to define the product roadmap and MVP scope. Worked "shoulder-to-shoulder" with Engineering to ensure technical feasibility while maintaining a high bar for craft and user experience. Operational Excellence: Established the company’s first Design System and documentation standards. By creating a scalable component library and streamlined handoff processes, I empowered a lean engineering team to ship features with high visual fidelity and zero technical debt. Data-Informed Iteration: Designed and executed a series of A/B tests and usability cycles that resulted in a 98% user satisfaction rating during beta. I leveraged these insights to pivot the product strategy based on real-world behavioral patterns. Founding Resilience: Managed the complexities of a venture-backed (pre-funding) startup, navigating the "messy middle" of product-market fit. Gained deep experience in lean resource management, rapid prototyping, and the realities of scaling a product under tight constraints.
Senior Product Designer at Ultrahuman, Oct 2021 - Apr 2023 · 1 yr 7 mos, Bangalore Urban, As an initial 0–1 design hire, I architected the end-to-end user experience for the world’s most advanced metabolic tracking ecosystem, including the Ultrahuman Ring and M1 (CGM). I led the transition of PhD-level clinical data into a high-growth consumer platform, managing the product lifecycle from initial vendor hardware integration to global market launch. 0–1 Product Ownership: Scaled the design vision from founding stages to launch for both flagship products. Owned the end-to-end journey, including hardware unboxing, vendor coordination, cross-platform onboarding, and post-launch feature iteration. Clinical Data Visualization: Pioneered the visual language for the world’s first CGM trial on non-diabetic populations. Translated high-variance glucose metrics and insulin risk profiles into "Metabolic Scores" and actionable lifestyle "wins," maintaining scientific rigor while maximizing user comprehension. Conversion & Growth Strategy: Engineered high-performing digital touchpoints, including marketing landing pages that drove a 32% lift in conversion and lifecycle email campaigns that improved open rates by 24%. Content Ecosystem Architecture: Redesigned the Ultrahuman Blog from the ground up. By implementing a new information architecture and storytelling framework, I doubled user dwell time and significantly boosted social virality. Lifecycle Design & Testing: Managed the feedback loop between beta testing and production. Leveraged user insights to refine onboarding flows, reducing initial setup friction and decreasing early-stage support inquiries.
Writer at UX Collective, Feb 2021 - Oct 2022 · 1 yr 9 mos
Bachelor of Science - BS, Institute of Hotel Management, Catering Technology & Applied Nutrition, Goa
High School Diploma, Psychology, History, Economics, French, SIES College of Arts, Science & Commerce SION(W)