Headline

Marketing Manager at Zoomcar

About

I operate at the intersection of energy innovation, technical commercialisation and strategic communications. With 5+ years of experience across the UK and India, I specialise in translating complex engineering, robotics and energy programmes into commercially compelling narratives that drive stakeholder engagement, investor confidence and industry partnerships. At the UK Atomic Energy Authority, I supported multi-million-pound innovation initiatives, developed investor-ready positioning for spin-out technologies, and contributed to a £10M+ strategic partnership programme. My work increased stakeholder engagement by 30%, improved enquiry rates by 25%, and delivered newsletters achieving 40% open rates across government, industrial and academic audiences. I bring experience across: • Energy & deep tech commercialisation • Technology transfer & spin-out positioning • B2B/B2G marketing strategy • Executive communications & leadership messaging • Multi-channel campaign management • GTM strategy for innovation ecosystems Having worked across FMCG (B2C) and national energy programmes (B2G), I combine commercial marketing discipline with strategic ecosystem thinking. I am now seeking strategic marketing or brand leadership roles within energy, robotics, deep tech or industrial consulting environments across Dubai or India. If you are building the future of energy or industrial innovation — let’s connect.

Location

Bengaluru

AI stack

claude code

claude

gemini

lovable

meta

notion

Work experience

Marketing Manager at Zoomcar, Jul 2026 - Present · 2 mo, India

Assistant Manager - Digital Marketing at Dot & Key Skincare, Dec 2025 - Jul 2026 · 8 mos, India, Owned lifecycle marketing initiatives across customer base, driving activation, retention, repeat purchases, and customer lifetime value (LTV) through personalised CRM programmes. Designed and optimised customer journeys across Push, WhatsApp, RCS, In-App, SMS, and Email using WebEngage, supporting onboarding, engagement, retention, and reactivation objectives. Built behavioural & transactional audience segments, resulting in increase in repeat customer contribution and improved targeting efficiency. Executed 50+ high-volume CRM campaigns monthly, reaching millions of users & improving LTV across multiple customer cohorts. Designed and executed A/B and multivariate experiments across messaging, incentives, timing, and audience segments, contributing to an increase in the loyal customer base. Owned CRM dashboards tracking activation, retention, engagement, conversion, and revenue metrics using GA4 & Looker Studio. Partnered with Product, Analytics, Performance, D2C, and Category teams to launch lifecycle programmes. Developed lifecycle programmes focused on repeat engagement, habit formation, customer retention, and revenue optimisation, supporting long-term customer value.

Digital Marketing Specialist at UK Atomic Energy Authority, Jul 2023 - Nov 2025 · 2 y 4 mo, Hybrid, Led commercial communications for national energy, robotics and materials testing programmes within the UK fusion ecosystem. • Led commercial communications for engineering, robotics and materials testing programmes, producing 15+ technical case studies that increased external visibility by 30% • Supported messaging for a £10M+ strategic industry partnership, contributing to 25% growth in external enquiries • Developed investor-focused narratives for 5 technology transfer and spin-out initiatives, strengthening commercial readiness • Designed executive internal communications (CEO newsletters & leadership messaging), increasing organisational engagement by 35% • Managed LinkedIn, PR and industry event collateral ensuring brand governance across B2B and government audiences • Mentored junior marketing professionals to improve editorial quality and delivery standards

Brand Activator (Contract | During MSc Marketing – University of Manchester) at Foster, Apr 2023 - Jun 2023 · 3 mos, Greater London, England, United Kingdom, • Delivered campus FMCG activation campaign, increasing regional sales by 32% • Executed experiential marketing and student engagement strategy • Selected for FMCG brand acceleration training at London HQ

Project Manager at Digital Rosogulla, Jan 2021 - Aug 2022 · 1 y 7 mo, Kolkata, • Managed content calendars and analytics for SME social media accounts • Improved engagement through data-led content and hashtag optimisation

Education

Master of Science - MS, Marketing, The University of Manchester

Bachelor's degree, Business Administration and Management, General (Marketing Specialisation), St. Xavier's College (Autonomous), Kolkata