Headline

I find and solve the problem underneath the revenue plateau | Brand Strategy Consultant | Fractional CMO | Category creator, Founder × 2

About

*Founders come to me for Diagnosis* The revenue plateau nobody can explain, category that doesn't exist yet, a business that's real but doesn't sound investable, a marketing function that needs to be built, not hired. *Marketing leaders come to me for Ammunition* Positioning that survives contact with a P&L. Channel decisions: what to fund, what to starve. A pressure test before the call goes into the room. The thing they can't say internally. Some of the best brand work I've done started with a problem nobody had fully articulated yet. A category that didn't exist. A positioning that had never been tested. A business model so new that even the founder wasn't sure how to describe it. I walk into ambiguity and build the map while I'm moving. It's how I've had to operate across fifteen years in categories that had no playbooks. I fight like a founder. I've been one. I know what it costs to hold a story together when nobody else can see it yet, and build teams that outlast me.

Location

Greater Bengaluru Area

AI stack

claude

meta

openai

Otter.ai

Wispr Flow

Zapier

Work experience

Fractional CMO & Brand Strategy Advisor at Self Employed, Aug 2026 - Present · 2 mos, Bengaluru

Head, Content and Integrated Marketing at Kerala Ayurveda Limited, Jan 2025 - Sep 2026 · 1 y 8 mo, Whitefield, The brief at Kerala Ayurveda was undefined in the best way. 80 years of institutional knowledge. 350+ products. Clinics, resorts, hospitals, an academy. India and the US. No unified positioning. No brief that told anyone what the brand actually stood for across all of it. I walked in and started building the team, testing waters with content, defining what the mother brand and sub-brands should stand for. Running social, business and performance content in parallel. Positioning, channel mixes, creative approaches, AI-led generation. We are building massively. Translating 5000 years of Ayurveda into the lives of the modern global consumer. That's the ambition, and our dent in the universe.

Strategic Business Narrative Practitioner (Founding Team) at David & Who, Apr 2024 - Nov 2024 · 8 mos, David & Who takes on the hardest brief in brand strategy: the moment before a business knows what it is. I partnered with founders at exactly that moment. No defined category. No proven model. Just a conviction and a question: what story will make this real? One client raised $7M. Another relaunched as Company 2.0. One hired me full-time. The most dangerous moment in a startup isn't when things go wrong. It's when nobody can articulate why they're right. That was my biggest learning.

Brand and Organic Growth Consultant at Self Employed, Jan 2022 - Apr 2024 · 2 yrs 4 mos, Bengaluru, Eight startups. Eight entirely different contexts. Same move every time. Walk in. Find the real problem: not the one they hired me to solve, but the one underneath it. Set a direction. Build the machine. Some founders knew what they needed. Most knew something was wrong but couldn't say what. I helped both deliver what they needed to. A few of them being Flora2000, Rang De, The Big3, DogMyCats, CleanFanatics.

Founder, CEO at PawtBelly.com, Jun 2016 - Sep 2021 · 5 yrs 4 mos, India didn't have a premium natural pet food category in 2016. No playbook. No precedent. No consumer who knew they needed it yet. I walked into that void and started building. A category creation. Before anyone was going to buy what I was selling, I had to make them believe the category was real. Built the belief first. Then the product. Then the manufacturing. Then the cold-chain logistics. And all the love. All of it, in whatever order the problem demanded. The category exists now. I was there when it didn't.

Education

Executive General Management Programme, Indian Institute of Management Bangalore

B.Tech., Electrical and Electronics Engineering, College of Engineering Roorkee