Tanuja Singeetham profile photo 1 on Tal

Tanuja Singeetham

Expert in Driving Digital Transformation & Ecommerce Growth in Online & Offline Channels - Ex Nestle/ Ex BEHR/ Ex Henkel

Pasadena

7+ years of work experience

Fotona® USA
Jan 202610 mosPresent

University of San Francisco
Sep 20242 yrs 2 mosPresent

Ember Education - San Joaquin Valley College, Inc.
Oct 20256 mosMar 2026

California, United States

Strategic consulting for increasing performance in SEO and SEM, while leveraging the latest trends and shifts in the use of AI to maximize leads and student enrollment to drive overall revenue and growth in the higher education segment.
Henkel
Aug 20205 yrs 2 mosSep 2025

Culver City, California, United States

Led the strategy and development of first multi-brand high-profile B2B ecommerce direct business called SALONORY.com. Built and manage a small core team, as well as extended teams in a shared service center.  P&L responsibility and drove double-digit growth for the first 3 years, with sales growth for 2024 at over 47% YOY.  Delivering one of the highest profitable channels in Henkel Consumer Good Hair Professional.  Built and manage first online integrated Rewards Program with 71% opt-in rate and 25% higher $AOV.  Drive yearly comprehensive promotional plan with sales events and marketing campaigns. Drove YOY growth in orders for Cyber Week by 525%.  Coordinated and manage all order fulfillment through in-house distribution center and supply chain management for pick & pack, IT integrations, order processing, special handling and returns.  Developed CRM program with 46% email opt-ins, 25% text opt-ins and email open rates of 40-50%.  Built and lead Customer Care team with 99% service levels and top 2-box customer satisfaction over 75%.  Built the only Henkel employee store in the US with special discounts, driving double-digit employee registrations.  Drive innovation through first Live Commerce events in social channels, generative AI, product recommendation tool, social content integration, influencer marketing programs, strategic blog for SEO and digital advertising.  Key member of the company’s first Artificial Intelligence Council for North America and driving new pilots and conducted several education sessions on AI to multiple internal teams across the globe.  Partner with global IT teams to build the first new ecommerce store with Adobe and SAP.  Launched “Tech Talk with Tanuja” series at Henkel to upskill and educate organization in advancements in tech.
Nov 201910 mosAug 2020

Currently leveraging my extensive experience by doing independent consulting and public speaking for large established brands and businesses, small companies and start ups, non-profits, and educational institutions. • Marketing Strategy and Brand Building • Digital Marketing Accelerator Expert • Ecommerce Strategy & Management • Driving Innovative Solutions • Social Media Marketing Expert • CRM, Loyalty and Email Marketing • Digital Advertising and Promotions • Advanced Data Analytics

Tanuja’s AI Stack

claude code
claude code
claude
claude
codex
codex
deepseek
deepseek
github copilot
github copilot
grok
grok

Education

Cal State Fullerton, College of Business and Economics

Bachelor of Arts (BA), Business Administration and Management, General

Cal State Fullerton, College of Business and Economics

19865 yrs1991
University of Michigan - Stephen M. Ross School of Business

Executive Leadership Program

University of Michigan - Stephen M. Ross School of Business

20142014

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Headline

Expert in Driving Digital Transformation & Ecommerce Growth in Online & Offline Channels - Ex Nestle/ Ex BEHR/ Ex Henkel

About

Accomplished leader in Marketing with a successful history of working in the CPG industry in both food/beverages and home/design categories for multi billion-dollar brands. Expertise in marketing strategy, digital marketing, CRM, social media, advertising, and ecommerce. Proven track record of transformation and driving offline and online sales and market share growth. Received multiple industry recognitions, active in multiple industry-leading associations and recognized public speaker.

Location

Pasadena

AI stack

claude code

claude

codex

deepseek

github copilot

grok

Work experience

Head of Global Digital Marketing at Fotona® USA, Jan 2026 - Present · 10 mos

Advisory Board Member - Digital Marketing Program at University of San Francisco, Sep 2024 - Present · 2 yrs 2 mos

SEO, SEM, & AI Strategy Consultant | Driving Growth & Conversion at Ember Education - San Joaquin Valley College, Inc., Oct 2025 - Mar 2026 · 6 mos, California, United States, Strategic consulting for increasing performance in SEO and SEM, while leveraging the latest trends and shifts in the use of AI to maximize leads and student enrollment to drive overall revenue and growth in the higher education segment.

Head of Digital Marketing & US Ecommerce Online Store - Henkel Beauty Care PRO North America at Henkel, Aug 2020 - Sep 2025 · 5 yrs 2 mos, Culver City, California, United States, Led the strategy and development of first multi-brand high-profile B2B ecommerce direct business called SALONORY.com. Built and manage a small core team, as well as extended teams in a shared service center.  P&L responsibility and drove double-digit growth for the first 3 years, with sales growth for 2024 at over 47% YOY.  Delivering one of the highest profitable channels in Henkel Consumer Good Hair Professional.  Built and manage first online integrated Rewards Program with 71% opt-in rate and 25% higher $AOV.  Drive yearly comprehensive promotional plan with sales events and marketing campaigns. Drove YOY growth in orders for Cyber Week by 525%.  Coordinated and manage all order fulfillment through in-house distribution center and supply chain management for pick & pack, IT integrations, order processing, special handling and returns.  Developed CRM program with 46% email opt-ins, 25% text opt-ins and email open rates of 40-50%.  Built and lead Customer Care team with 99% service levels and top 2-box customer satisfaction over 75%.  Built the only Henkel employee store in the US with special discounts, driving double-digit employee registrations.  Drive innovation through first Live Commerce events in social channels, generative AI, product recommendation tool, social content integration, influencer marketing programs, strategic blog for SEO and digital advertising.  Key member of the company’s first Artificial Intelligence Council for North America and driving new pilots and conducted several education sessions on AI to multiple internal teams across the globe.  Partner with global IT teams to build the first new ecommerce store with Adobe and SAP.  Launched “Tech Talk with Tanuja” series at Henkel to upskill and educate organization in advancements in tech.

Marketing Leader and Proven Digital Transformational Executive at Consulting & Public Speaking, Nov 2019 - Aug 2020 · 10 mos, Currently leveraging my extensive experience by doing independent consulting and public speaking for large established brands and businesses, small companies and start ups, non-profits, and educational institutions. • Marketing Strategy and Brand Building • Digital Marketing Accelerator Expert • Ecommerce Strategy & Management • Driving Innovative Solutions • Social Media Marketing Expert • CRM, Loyalty and Email Marketing • Digital Advertising and Promotions • Advanced Data Analytics

Education

Bachelor of Arts (BA), Business Administration and Management, General, Cal State Fullerton, College of Business and Economics

Executive Leadership Program, University of Michigan - Stephen M. Ross School of Business