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Tanu Rai

Growth Lead · Building growth engines across Fintech, D2C & HealthTech | GTM · Lifecycle · P&L | ex-Healthify, Curefit

Bengaluru

11+ years of work experience

Niyo Solutions Inc.
Apr 20242 yrs 5 mosPresent

Bengaluru

Lead growth and CRM across Niyo's travel and banking businesses, owning GTM, lifecycle strategy, and in-app marketing. Scaled the travel vertical across multiple product lines and developed referral and cross-sell engines primarily through non-paid channels. Currently collaborating with tech to build ML-powered targeting that predicts user travel states to improve offer relevance and conversion.
Curefit
May 20231 yrApr 2024

Bengaluru

Built the growth engine for cult.sport from the ground up: CRM and lifecycle across app and web. Led CRM migration to MoEngage, improving campaign velocity and attribution accuracy. Optimised the conversion funnel across add-to-cart, purchase, and cross-sell, and introduced cohort-based targeting and flash sale mechanics to drive engagement and revenue.
HealthifyMe
Mar 20194 yrs 3 mosMay 2023

Bengaluru

Led growth across GTM, retention, and referrals for one of India's leading health platforms. Drove premium subscription growth through lifecycle automation and channel optimization, rebuilt the referral engine for better acquisition efficiency, and improved early retention through onboarding journey redesign. Hired and mentored a growth team, establishing ownership across CRM, campaigns, and analytics.
C2C Organizational Development (C2C-OD)
May 20153 yrs 11 mosMar 2019

Bengaluru

Built and scaled B2B demand generation across digital, email, and CXO-level events. Improved funnel conversion through A/B testing, cohort analysis, and data-driven optimization across the lead-to-conversion journey.
India Yamaha Motor Pvt. Ltd.
Apr 20142 mosMay 2014

Jaipur Area, India

Research on popularity of R15 and R1 In Rajasthan Region

Tanu’s AI Stack

antigravity
antigravity
codex
codex
claudecode
claudecode

Education

Christ University, Bangalore

Master of Business Administration (MBA), Marketing

Christ University, Bangalore

Modi Institute of Management & Technology

Bachelor of Business Administration (BBA), Business, Management, Marketing, Finance

Modi Institute of Management & Technology

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Headline

Growth Lead · Building growth engines across Fintech, D2C & HealthTech | GTM · Lifecycle · P&L | ex-Healthify, Curefit

About

I'm drawn to problems where growth isn't obvious: new verticals, untapped channels, funnels that nobody's touched yet. Over 10 years across Fintech, D2C and HealthTech, I've built growth engines from scratch at every stage. At Niyo, I lead growth across Cards and Travel, scaling referral contribution 6x, launching Premium from zero to the primary revenue driver for the travel vertical, and supporting one of India's largest cross-border debit card businesses. At cult.sport, built the D2C growth engine across sportswear, footwear and equipment. At HealthifyMe, hired the growth team from scratch, built the lifecycle stack, and drove 30% organic subscription share through a referral program built from zero. Mostly through lifecycle, referral and in-app. Not paid budgets. What I focus on: → GTM strategy for new products and verticals → Lifecycle journeys that activate, retain, and monetize → Referral and cross-sell engines that compound over time → Building and enabling growth teams Outside work: planning the next trip, buried in a thriller, or hunting for the perfect coffee ☕

Location

Bengaluru

AI stack

antigravity

codex

claudecode

Work experience

Senior Manager - Growth Marketing at Niyo Solutions Inc., Apr 2024 - Present · 2 yrs 5 mos, Bengaluru, Lead growth and CRM across Niyo's travel and banking businesses, owning GTM, lifecycle strategy, and in-app marketing. Scaled the travel vertical across multiple product lines and developed referral and cross-sell engines primarily through non-paid channels. Currently collaborating with tech to build ML-powered targeting that predicts user travel states to improve offer relevance and conversion.

Growth Manager at Curefit, May 2023 - Apr 2024 · 1 yr, Bengaluru, Built the growth engine for cult.sport from the ground up: CRM and lifecycle across app and web. Led CRM migration to MoEngage, improving campaign velocity and attribution accuracy. Optimised the conversion funnel across add-to-cart, purchase, and cross-sell, and introduced cohort-based targeting and flash sale mechanics to drive engagement and revenue.

Manager- Growth Marketing at HealthifyMe, Mar 2019 - May 2023 · 4 yrs 3 mos, Bengaluru, Led growth across GTM, retention, and referrals for one of India's leading health platforms. Drove premium subscription growth through lifecycle automation and channel optimization, rebuilt the referral engine for better acquisition efficiency, and improved early retention through onboarding journey redesign. Hired and mentored a growth team, establishing ownership across CRM, campaigns, and analytics.

Lead- Engagement and Analytics (Digital Marketing) at C2C Organizational Development (C2C-OD), May 2015 - Mar 2019 · 3 yrs 11 mos, Bengaluru, Built and scaled B2B demand generation across digital, email, and CXO-level events. Improved funnel conversion through A/B testing, cohort analysis, and data-driven optimization across the lead-to-conversion journey.

Summer Marketing Intern at India Yamaha Motor Pvt. Ltd., Apr 2014 - May 2014 · 2 mos, Jaipur Area, India, Research on popularity of R15 and R1 In Rajasthan Region

Education

Master of Business Administration (MBA), Marketing, Christ University, Bangalore

Bachelor of Business Administration (BBA), Business, Management, Marketing, Finance, Modi Institute of Management & Technology