Headline

AGM - Brand Marketing & IMC Strategy at realme | ex-Samsung | GTM, Product Marketing, Brand, D2C & Creator Marketing

About

I’m a Brand Marketing, Product Marketing and GTM leader with experience building consumer campaigns across realme India, Samsung Electronics, INDmoney and CashKaro. My work sits at the intersection of brand strategy, product launches, integrated marketing communications, consumer growth and creator-led marketing. I’ve worked across consumer tech, smartphones, AIoT, fintech, D2C, digital and retail ecosystems, leading campaigns that connect positioning, storytelling, media, content, creators, retail and performance into one sharp consumer narrative. At realme India, I lead brand marketing, product marketing and IMC strategy for flagship smartphone and AIoT launches across India and key international markets. This includes 360° GTM planning, launch communication, consumer research, product positioning, ATL, digital, creator and retail campaigns, and collaboration with Global HQ teams. Before realme, I worked with Samsung Electronics, where I led omnichannel marketing and D2C content strategy across Samsung.com and Samsung Experience Stores. I helped build and scale Learn@Samsung into a nationwide experiential learning IP, worked across 1,300+ retail stores, managed large-scale content and retail marketing programs, and contributed to measurable lifts in conversion, awareness and store footfall. Earlier at INDmoney and CashKaro, I built creator-led growth engines across fintech and consumer internet. My work contributed to 1M+ user acquisitions, 130M+ organic views, an 800+ creator network at INDmoney, 3,000+ creator collaborations at CashKaro, CAC reductions and scalable acquisition funnels. The common thread across my career: I enjoy turning consumer insight into sharp positioning, and then building the marketing system around it: campaigns, content, creators, media, retail, CRM and measurement. I’m especially interested in work across brand marketing, product marketing, GTM strategy, consumer growth, content strategy, creator-led growth and integrated marketing.

Location

Greater Delhi Area

AI stack

antigravity

cursor

opencode

Work experience

Assistant General Manager – Brand Marketing, Product Marketing & IMC Strategy at realme India, Jan 2025 - Present · 1 yr 8 mos, Gurugram, • Spearhead product marketing, brand strategy, IMC and 360° GTM for 10+ flagship smartphone and AIoT launches across India and key international markets. • Own launch communication across ATL, digital, creator, retail and social ecosystems, connecting product positioning with consumer insight, media planning and campaign execution. • Oversee ₹20Cr+ in marketing investments across launch campaigns, digital amplification, creator marketing, retail assets, content production and brand initiatives. • Partner with Global HQ, product, sales, media, retail and agency teams to localize positioning, sharpen campaign strategy and build integrated marketing frameworks for India. • Led communication strategy for realme × Game of Thrones, delivering 2.5x engagement and approximately 30% growth in branded search through IP-led storytelling and launch amplification. • Lead end-to-end campaign development for TVCs, digital films, product launch assets, creator campaigns and retail communication, from concept to final delivery.

Manager – Brand Marketing, IMC & D2C Content Marketing at Samsung Electronics, Jun 2023 - Jan 2025 · 1 yr 8 mos, Gurugram, • Led omnichannel marketing and integrated content strategy across Samsung.com, Samsung Shop and Samsung Experience Stores, connecting digital, retail and consumer engagement. • Managed ₹50Cr+ annual marketing investments across digital campaigns, retail branding, content production, experiential marketing and consumer communication. • Built and scaled Learn@Samsung, a nationwide experiential learning IP featuring live consumer workshops, later recognized by HQ as a global best-practice model. • Standardized brand and campaign communication across 1,300+ Samsung Experience Stores, improving consistency across retail, digital and on-ground consumer touchpoints. • Led ATL, BTL and digital initiatives for Samsung Experience Stores, contributing to 14% uplift in conversion rates and 7% increase in store footfall. • Drove 10% awareness lift through Meta Brand Lift campaigns by improving campaign targeting, messaging and creative communication. • Partnered with CRM teams on retention and re-engagement journeys across Samsung Shop, supporting consumer lifecycle marketing and repeat engagement. • Managed production of 75+ digital films and video assets across product, retail and campaign cycles.

Senior Manager - Brand, Content & Influencer Marketing at INDmoney, Jul 2021 - Jun 2023 · 2 yrs, Gurugram, • Led Brand, Content and Influencer Marketing across YouTube, Instagram, Twitter, Facebook and creator ecosystems. • Built and scaled an 800+ creator network driving performance-led user acquisition, engagement and brand growth. • Managed creator campaigns generating 130M+ organic views while optimizing CAC and acquisition efficiency. • Scaled INDmoney’s YouTube community to 1M+ subscribers through audience-first content strategy and creator collaborations. • Launched IND Learn, a financial education content initiative simplifying investing concepts through bite-sized video storytelling. • Led integrated creator campaigns, brand films and content-first growth initiatives across performance and brand funnels.

Senior Associate - Influencer Marketing at CashKaro.com, Jun 2019 - Jul 2021 · 2 yrs 2 mos, Gurugram, • Built and scaled influencer-led acquisition campaigns across YouTube, Instagram and short-form content platforms. • Collaborated with 3,000+ creators across tech, fashion, beauty, entertainment and lifestyle categories. • Managed large-scale creator campaigns for brands including Amazon, Myntra, Flipkart, Ajio and Mamaearth. • Drove performance-focused influencer campaigns improving transactions, GMV and ROI across partner ecosystems. • Led end-to-end execution of digital campaigns, creator partnerships and branded content initiatives. • Worked closely with creators on scripting, positioning and platform-first storytelling strategies.

Features Writer at MoneyAMMA, Jun 2018 - Sep 2018 · 4 mos, • Wrote finance, lifestyle and youth-focused editorial content designed to drive reader engagement across digital and offline platforms. • Produced audience-first stories spanning lifestyle, internet culture, health, dating and youth trends. • Worked on interactive and conversational storytelling formats tailored for young digital audiences.