Headline

Product, Growth & Behavioral Science @swiggy | Ex Easy Eat, Battery Smart

About

I'm passionate about understanding people and building products, experiences, and campaigns that create meaningful impact. My career sits at the intersection of Product Management, Behavioral Science, and Marketing. Over the last few years, I've worked across Swiggy, Battery Smart, EasyEat, leading initiatives spanning product development, consumer research, experimentation, growth, and GTM execution. Foundation in Psychology shapes how I approach problem-solving. Whether I'm launching a product, designing a campaign, or conducting user research, I start with understanding human behavior and decision-making. At Swiggy, I've worked across product, behavioral science, and marketing functions, contributing to initiatives across Daily, Cafe, Food on Train, Instamart, Dineout, Gourmet, High Protein, Toing, and national campaigns. My work has involved identifying customer insights, shaping strategies, running experiments, improving user journeys, and driving adoption and growth. Today, I'm particularly interested in the intersection of consumer behavior, AI, and technology, and how these can be leveraged to build better products, experiences, and businesses.

Location

Delhi

AI stack

codex

cursor

Work experience

Assistant Marketing Manager at Swiggy, Aug 2025 - Present · 1 yr 1 mo, Delhi, India

Content Creator at TERN Group, Feb 2025 - Present · 1 yr 7 mos, Delhi, India, I create high-impact content for TERN, a global healthcare recruitment platform. My work spans video scripts, social media messaging, and campaign storytelling tailored to both B2B and B2C audiences. I simplify complex topics like international hiring, FDA regulations, and healthcare migration into engaging, easy-to-understand content. This role has sharpened my skills in research-driven storytelling, content strategy, and brand positioning helping clients understand TERN’s unique value in global healthcare hiring.

Behavioural science consultant at Swiggy, Feb 2025 - Aug 2025 · 7 mos, Bangalore Urban, Karnataka, India, Behavioural sciences team: Instamart, Food, Pyng, Dineout, Genie

Product Consultant at Swiggy, Jan 2024 - Jan 2025 · 1 yr 1 mo, Bangalore Urban, Karnataka, India, New Service offering team: Swiggy Daily, Swiggy Cafe, Food on Train, Pocket Hero

Product Manager at EasyEat, Feb 2023 - Jun 2023 · 5 mos, Gurugram, Haryana, India

Product Manager at Battery Smart, Sep 2022 - Dec 2022 · 4 mos, Gurugram, Haryana, India

Founding President at Girl Up Nayaab, Aug 2020 - Sep 2021 · 1 yr 2 mos, Founding President and outstanding performer of Girl Up Nayaab to create an impact with my struggle hard working dedicated team. Proven success in leadership, operational excellence, and organizational development with a keen understanding of the elements of managing a team. Recognized for inspiring management team members to excel and encouraging creative work environments. Started with just 2 members and now built a family of over 40 members. Consistently working towards in startup ecosystem. We've crossed over 20 campaigns, 2 fundraisers, 30 events, and 40 blogs. We've created awareness regarding sex education, law, health, and education

Education

BA honors psychology, Psychology, Delhi University

graduate, High School/Secondary Diplomas and Certificates, lovely public senior secondary school