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Tanishka Shukla

Senior Manager - Genpact | Lean Digital Transformation | Ex-Deloitte USI | GCC| Lean coach | GTM Strategy and Benchmarking | MBA, IIM Mumbai, IIT Delhi | IIT (ISM) Dhanbad | Open to GTM Strategy/PMM/ Chief of Staff roles

Gurugram

7+ years of work experience

GENPACT
Jul 20262 mosPresent

Gurugram, Haryana, India

Career Break
Jun 20251 yr 2 mosJul 2026

Mumbai, Maharashtra, India

Taking a planned career break to pursue an MBA at IIM Mumbai after six years in consulting, strategy, and marketing. The program will deepen my business toolkit, strengthen leadership capabilities, and enhance data-driven decision-making. During this time, I’ll engage in coursework, cross-functional projects, and selective advisory work to apply my experience and continue contributing to strategic and marketing initiatives.
Deloitte
Jun 20241 yr 1 moJun 2025

Hybrid

- Designed end-to-end GTM and market entry strategies for 20+ cross-industry engagements annually, crafting consumer-centric value propositions and competitive positioning narratives for executive and end-consumer audiences - Produced sales enablement assets (executive decks, RFP materials, FAQs, client collateral) that directly supported proposal win-rate improvements across GTM launches - Built automated Power BI dashboards tracking buyer journeys and marketing KPIs (CTR, activation, conversion, ROI, CSAT), translating performance data into leadership-ready insights - Pioneered GenAI-powered workflows across research, content, and analytics using prompt engineering — cut content delivery cycles by 40% - Orchestrated large-scale product launches and internal programmes with 1,200+ participants across cross-functional teams - Led operational diagnostics and restructuring recommendations that unlocked 25% efficiency gains, presenting findings to C-suite stakeholders - Owned competitive benchmarking and buyer persona research to inform multi-year product marketing roadmap decisions - Mentored junior analysts on data best practices, boosting delivery velocity by 30% on high-priority projects
Deloitte
Apr 20213 yrs 2 mosMay 2024

Hyderabad, Telangana, India

- Directed 50+ SEO growth programmes using SEMrush and BrightEdge, scaling organic visibility and lead quality across consumer-facing digital properties - Synthesised siloed datasets into Power BI executive dashboards and strategic insight narratives, enabling proactive risk mitigation across marketing channels - Evaluated competitor strategies and multi-channel performance to steer feature investment and accelerate marketing ROI - Featured in Deloitte's 2023 Annual Impact Report as a benchmark for high-impact execution; awarded 3 consecutive Deloitte SPOT Awards (2023–2025)
GlobalData Plc
Sep 20191 yr 8 mosApr 2021

Greater Hyderabad Area

- Synthesised comprehensive ER&I industry intelligence through rigorous secondary research, delivering insights that shaped client strategic and investment decisions - Led end-to-end feasibility studies and scenario models, including COVID-19 impact assessments — achieving 87% accuracy in mine production forecasts - Managed client relationships, resolving complex data queries and cross-functional escalations to ensure consistency and satisfaction

Education

Indian Institute of Management Mumbai

Master of Business Administration - MBA

Indian Institute of Management Mumbai

20251 yr2026
Indian Institute of Technology (Indian School of Mines), Dhanbad

Master of Technology - MTech, Mineral Engineering

Indian Institute of Technology (Indian School of Mines), Dhanbad

20172 yrs2019

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Headline

Senior Manager - Genpact | Lean Digital Transformation | Ex-Deloitte USI | GCC| Lean coach | GTM Strategy and Benchmarking | MBA, IIM Mumbai, IIT Delhi | IIT (ISM) Dhanbad | Open to GTM Strategy/PMM/ Chief of Staff roles

About

What I've delivered: → Designed GTM and market entry strategies for 20+ cross-industry engagements annually → Cut content delivery time by 40% by pioneering GenAI-powered marketing workflows → Built Power BI dashboards translating complex buyer-journey, KPI data into leadership-ready insights → Led restructuring diagnostics that unlocked 25% efficiency gains, presented directly to C-suite → Recognised in Deloitte's 2023 Annual Impact Report; 3x consecutive SPOT Award winner (2023–2025) What I bring: structured thinking on messy problems, comfort with both data and stakeholders, and a track record of delivering under pressure. Currently completing my Executive MBA at IIM Mumbai (2026) and exploring roles in Product Marketing, GTM Strategy, Consulting, or Chief of Staff tracks.

Location

Gurugram

Work experience

Senior Manager at GENPACT, Jul 2026 - Present · 2 mos, Gurugram, Haryana, India

Professional development at Career Break, Jun 2025 - Jul 2026 · 1 yr 2 mos, Mumbai, Maharashtra, India, Taking a planned career break to pursue an MBA at IIM Mumbai after six years in consulting, strategy, and marketing. The program will deepen my business toolkit, strengthen leadership capabilities, and enhance data-driven decision-making. During this time, I’ll engage in coursework, cross-functional projects, and selective advisory work to apply my experience and continue contributing to strategic and marketing initiatives.

Senior Analyst at Deloitte, Jun 2024 - Jun 2025 · 1 yr 1 mo, Hybrid, - Designed end-to-end GTM and market entry strategies for 20+ cross-industry engagements annually, crafting consumer-centric value propositions and competitive positioning narratives for executive and end-consumer audiences - Produced sales enablement assets (executive decks, RFP materials, FAQs, client collateral) that directly supported proposal win-rate improvements across GTM launches - Built automated Power BI dashboards tracking buyer journeys and marketing KPIs (CTR, activation, conversion, ROI, CSAT), translating performance data into leadership-ready insights - Pioneered GenAI-powered workflows across research, content, and analytics using prompt engineering — cut content delivery cycles by 40% - Orchestrated large-scale product launches and internal programmes with 1,200+ participants across cross-functional teams - Led operational diagnostics and restructuring recommendations that unlocked 25% efficiency gains, presenting findings to C-suite stakeholders - Owned competitive benchmarking and buyer persona research to inform multi-year product marketing roadmap decisions - Mentored junior analysts on data best practices, boosting delivery velocity by 30% on high-priority projects

Analyst at Deloitte, Apr 2021 - May 2024 · 3 yrs 2 mos, Hyderabad, Telangana, India, - Directed 50+ SEO growth programmes using SEMrush and BrightEdge, scaling organic visibility and lead quality across consumer-facing digital properties - Synthesised siloed datasets into Power BI executive dashboards and strategic insight narratives, enabling proactive risk mitigation across marketing channels - Evaluated competitor strategies and multi-channel performance to steer feature investment and accelerate marketing ROI - Featured in Deloitte's 2023 Annual Impact Report as a benchmark for high-impact execution; awarded 3 consecutive Deloitte SPOT Awards (2023–2025)

Associate Analyst at GlobalData Plc, Sep 2019 - Apr 2021 · 1 yr 8 mos, Greater Hyderabad Area, - Synthesised comprehensive ER&I industry intelligence through rigorous secondary research, delivering insights that shaped client strategic and investment decisions - Led end-to-end feasibility studies and scenario models, including COVID-19 impact assessments — achieving 87% accuracy in mine production forecasts - Managed client relationships, resolving complex data queries and cross-functional escalations to ensure consistency and satisfaction

Education

Master of Business Administration - MBA, Indian Institute of Management Mumbai

Master of Technology - MTech, Mineral Engineering, Indian Institute of Technology (Indian School of Mines), Dhanbad

Tanishka Shukla - Senior Manager in Gurugram | Tal