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Customer Marketing - Diageo | MBA, MDI Gurgaon 21’ | JU 18’

About

Tanayjit is currently working as a State Customer Marketing Head for Karnataka at Diageo India. He graduated from Management Development Institute Gurgaon with Post Graduate Diploma in Management (MBA). During his MBA he interned with Diageo India for his summers and joined them as a Management Trainee in Delhi where he worked for a year. Post that he has worked across General Trade / Modern Trade / On Premise sales across 2 different geographies leading large teams driving growth. Previously he was a student of Jadavpur University from where he graduated with a First Class with Distinction in B.Sc (Chemistry Honours). He completed his schooling from South Point High School in Kolkata.

Location

Kolkata

AI stack

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gemini

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openai

Canva Magic Studio

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Work experience

State Customer Marketing Manager at DIAGEO India, Feb 2026 - Present · 8 mos, Bengaluru, Karnataka, India

Senior Manager - Sales (Cross Channel) at DIAGEO India, Aug 2024 - Feb 2026 · 1 yr 7 mos, Kolkata, West Bengal, India, ● Responsible for Key GTO, TLA & On-Premise accounts, handling a BTL budget of Rs.1.5cr+ monthly ● Managing all Modern Trade accounts such as Spencer's, More, Metro Cash & Carry, Hedonne, A-Beer ● Owned end-to-end e-commerce operations for WB, liaising with Swiggy while optimizing outlet availability, expediting outlet onboarding, platform performance and search ranking visibility ● Leading a team of 26 with 3 DRs; responsible for 800+ retail & on-premise outlets & 4 Major Depots ● Delivering a monthly volume of 100,000+ Cases with P&A and Popular brands worth Rs. 150Cr+ NSV ● Delivered highest Luxury Tequila Vol in the 1st Year of launching Don Julio Line in WB, 550+ cases ● Won Best TL Zone, delivering a 14.2% Vol Growth in P&A vs LY against IND growth of only 7.7%

Manager - Sales (General Trade) at DIAGEO India, Aug 2022 - Jul 2024 · 2 yrs, Bolpur, ● Responsible for the P&L of 3 districts (Birbhum, Murshidabad and Malda) in Central Bengal comprising mostly of General Off Trade outlets. ● Handling a team size of 9 covering 550+ outlets and delivering an average volume of 40,000 cases (P&A + Popular) per month ● Responsible for delivering business worth total NSV of over Rs 50cr+ per annum ● Responsible for management of a BTL budget of Rs 30+ lacs per month

Summer Intern , Diageo Distilled 2020 at DIAGEO India, Apr 2020 - May 2020 · 2 mos, Kolkata, West Bengal, India, Title: Designing Retail Engagement Program for Platinum, Gold and Model Outlets 1. Recognized among the TOP 5 INTERNS among 30+ summer interns from Tier-1 B-Schools at DIAGEO and received a PPO 2. Benchmarked with 5 companies to build a report of existing retail engagement programs and best practices in other industries 3. Conducted survey of 50+ consumers to determine scope of engaging with retailers to benefit the home delivery business channel 4. Performed in-depth analysis of sales data of past 8 months comprising of 4000+ outlets to determine the Top 100 contributors 5. Created a long-term, scalable engagement program for key retailers with a projected 5% market share increase in P&A segment 6. Performed cost benefit analysis of the program based on budget provided to project an increase in revenue of Rs.7 crore per quarter

Education

PGPM, Marketing and Operations, Management Development Institute, Gurgaon

Bachelor of Science - BS, Chemistry, Jadavpur University