Tahseen Ahmad profile photo 1 on Tal

Tahseen Ahmad

Product Marketing | B2B Marketing | GTM Strategy | Fintech | CLM | Product Management | SaaS

Bengaluru

10+ years of work experience

Conga
Feb 20267 mosAug 2026

Bengaluru, Karnataka, India

- Led product marketing for enterprise SaaS solutions developed positioning, messaging frameworks, and value propositions for internal stakeholders and customer-facing audiences. - Produced 15+ sales enablement assets including product demo videos, walkthroughs, solution briefs, and one-pagers that simplified complex CLM workflows and improved buyer understanding across the funnel. - Partnered with Product Management, Engineering, Sales, and Customer Success to translate technical capabilities into customer-centric messaging and GTM narratives. - Created launch collateral including presentations, FAQs, and internal enablement documentation supporting multiple product releases across the quarter. - Conducted competitive research and win/loss analysis to sharpen product positioning and support go-to-market initiatives. - Evaluated 5+ AI-powered content creation platforms and implemented winning solution, reducing asset production time by approximately 30%.
Entytle
Sep 20254 mosDec 2025

Remote

- Reframed the category narrative for Installed Base Intelligence, strengthening executive-level messaging and increasing clarity across GTM functions. - Developed persona-based content and messaging playbooks for Aftermarket, Service, and PE stakeholders, improving Sales call confidence and deal alignment. - Produced 10+ long-form thought leadership articles, webinar scripts, and executive LinkedIn ghostwritten posts, driving 20% lift in brand engagement. - Partnered with Product & Leadership to align feature/roadmap storytelling with recurring customer pain patterns, accelerating narrative consistency across product releases.
Aavenir
Oct 20241 yrSep 2025

Remote

- Developed and executed GTM plans and product messaging for enterprise CLM solutions, resulting in 3x improvement in lead-to-deal conversion - Created sales enablement assets including pitch decks, datasheets, and one-pagers for procurement, legal ops, and compliance teams - Spearheaded thought leadership initiatives, producing whitepapers, blogs, and industry content to position Aavenir as a category leader - Optimized website content and structure, driving a 35% increase in organic traffic and higher lead quality - Conducted competitive and market analysis to sharpen ICPs and guide marketing campaign focus
Open Financial Technologies
Feb 20204 yrs 9 mosOct 2024

Bengaluru

Joined Open, during the Series B phase and witnessed its transformation into a Series D-funded Unicorn in 2022. Designed marketing strategies and led campaigns for Open's diverse product portfolio; Open Money, OpenBook, Open Flo, Open Capital, and MyMoney. Role & Responsibilities: • Responsible for Product Marketing Strategy, taking ownership of the product by maximizing the local market potential for the product, and defining & implementing effective go-to-market (GTM) plans for new launches and campaigns to drive growth • Designing and pitching solution sales plays for multiple buyer personas, as well as addressing differentiated business needs in line with Open’s vision • Leading Content and Brand marketing by strategizing how to create brand awareness for Open’s products while working closely with Sales, Analytics, and Product teams to optimize and track the funnel for different products efficiently Achievements • Crafted engaging and persuasive marketing collateral, resulting in a monthly user engagement increase of 20%. • Led the marketing strategy for OpenBook and MyMoney, scaling the apps to over 2 million downloads. • Optimized the user funnel for lending products like Open Capital and MyMoney, leading to loan disbursement of over INR 100 Cr. • Conceptualized and executed brand campaigns and TVC ads featuring renowned personalities, garnering over 10 million views. • Led media planning and buying strategy across TV, OTT, ATL/BTL, Newspapers, and Digital spaces for brand awareness. • Spearheaded influencer marketing activities on Instagram, YouTube, Twitter, and LinkedIn, generating over 50 million cumulative impressions. • Created sales collaterals for sales enablement, resulting in a sales conversion rate of 11% monthly.
Self-Employed
Aug 20196 mosJan 2020

Greater Bengaluru Area

Worked as a content marketing consultant for B2B SaaS products, Social Media & Advertising agencies creating strategies for increasing brand recognition, user acquisition, and generating leads, and pipeline from certain regions and industries to accelerate business growth
Leher App
Feb 20195 moJul 2019

Bengaluru

edWisor.com
Jan 20163 yJan 2019

Gurugram

Tahseen’s AI Stack

claude
claude
cursor
cursor
elevenlabs
elevenlabs
notebooklm
notebooklm
notion
notion
ChatGPT
ChatGPT

Education

Birla Institute of Technology, Mesra

Bachelor of Engineering (BEng), Computer Science

Birla Institute of Technology, Mesra

20114 yrs2015
St. Karen's High School

Secondary School Certificate, English, Science, Mathematics, Social Studies, Computer Application, Hindi and Environmental studies

St. Karen's High School

199612 yrs2008

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Headline

Product Marketing | B2B Marketing | GTM Strategy | Fintech | CLM | Product Management | SaaS

About

Hi, I'm Tahseen Ahmad, a Senior Product Marketing Manager with a proven track record of driving sustainable profitable growth across various business stages. Over the past 10 years, I've honed my expertise in the marketing industry, specializing in product marketing, GTM strategy, content marketing, advertising, content strategy, branding, influencer marketing, demand generation, and marketing analytics. I've had the opportunity to work with start-ups, growth-stage companies, and innovative businesses, delivering results-driven campaigns that have propelled business growth and success. My in-depth knowledge of the industry, psychology of user personas and my ability to think creatively enables me to develop innovative marketing strategies that resonate with my target audience. As a skilled marketer, I'm committed to delivering measurable results and building long-lasting relationships with my clients. I have a keen eye for detail, excellent communication skills, and a passion for helping businesses achieve their marketing goals.

Location

Bengaluru

AI stack

claude

cursor

elevenlabs

notebooklm

notion

ChatGPT

Work experience

Senior Product Marketing Manager at Conga, Feb 2026 - Aug 2026 · 7 mos, Bengaluru, Karnataka, India, - Led product marketing for enterprise SaaS solutions developed positioning, messaging frameworks, and value propositions for internal stakeholders and customer-facing audiences. - Produced 15+ sales enablement assets including product demo videos, walkthroughs, solution briefs, and one-pagers that simplified complex CLM workflows and improved buyer understanding across the funnel. - Partnered with Product Management, Engineering, Sales, and Customer Success to translate technical capabilities into customer-centric messaging and GTM narratives. - Created launch collateral including presentations, FAQs, and internal enablement documentation supporting multiple product releases across the quarter. - Conducted competitive research and win/loss analysis to sharpen product positioning and support go-to-market initiatives. - Evaluated 5+ AI-powered content creation platforms and implemented winning solution, reducing asset production time by approximately 30%.

Marketing Manager at Entytle, Sep 2025 - Dec 2025 · 4 mos, Remote, - Reframed the category narrative for Installed Base Intelligence, strengthening executive-level messaging and increasing clarity across GTM functions. - Developed persona-based content and messaging playbooks for Aftermarket, Service, and PE stakeholders, improving Sales call confidence and deal alignment. - Produced 10+ long-form thought leadership articles, webinar scripts, and executive LinkedIn ghostwritten posts, driving 20% lift in brand engagement. - Partnered with Product & Leadership to align feature/roadmap storytelling with recurring customer pain patterns, accelerating narrative consistency across product releases.

Marketing Manager at Aavenir, Oct 2024 - Sep 2025 · 1 yr, Remote, - Developed and executed GTM plans and product messaging for enterprise CLM solutions, resulting in 3x improvement in lead-to-deal conversion - Created sales enablement assets including pitch decks, datasheets, and one-pagers for procurement, legal ops, and compliance teams - Spearheaded thought leadership initiatives, producing whitepapers, blogs, and industry content to position Aavenir as a category leader - Optimized website content and structure, driving a 35% increase in organic traffic and higher lead quality - Conducted competitive and market analysis to sharpen ICPs and guide marketing campaign focus

Sr Product & Content Marketer at Open Financial Technologies, Feb 2020 - Oct 2024 · 4 yrs 9 mos, Bengaluru, Joined Open, during the Series B phase and witnessed its transformation into a Series D-funded Unicorn in 2022. Designed marketing strategies and led campaigns for Open's diverse product portfolio; Open Money, OpenBook, Open Flo, Open Capital, and MyMoney. Role & Responsibilities: • Responsible for Product Marketing Strategy, taking ownership of the product by maximizing the local market potential for the product, and defining & implementing effective go-to-market (GTM) plans for new launches and campaigns to drive growth • Designing and pitching solution sales plays for multiple buyer personas, as well as addressing differentiated business needs in line with Open’s vision • Leading Content and Brand marketing by strategizing how to create brand awareness for Open’s products while working closely with Sales, Analytics, and Product teams to optimize and track the funnel for different products efficiently Achievements • Crafted engaging and persuasive marketing collateral, resulting in a monthly user engagement increase of 20%. • Led the marketing strategy for OpenBook and MyMoney, scaling the apps to over 2 million downloads. • Optimized the user funnel for lending products like Open Capital and MyMoney, leading to loan disbursement of over INR 100 Cr. • Conceptualized and executed brand campaigns and TVC ads featuring renowned personalities, garnering over 10 million views. • Led media planning and buying strategy across TV, OTT, ATL/BTL, Newspapers, and Digital spaces for brand awareness. • Spearheaded influencer marketing activities on Instagram, YouTube, Twitter, and LinkedIn, generating over 50 million cumulative impressions. • Created sales collaterals for sales enablement, resulting in a sales conversion rate of 11% monthly.

Freelance Consultant at Self-Employed, Aug 2019 - Jan 2020 · 6 mos, Greater Bengaluru Area, Worked as a content marketing consultant for B2B SaaS products, Social Media & Advertising agencies creating strategies for increasing brand recognition, user acquisition, and generating leads, and pipeline from certain regions and industries to accelerate business growth

Product Marketing Manager at Leher App, Feb 2019 - Jul 2019 · 5 mo, Bengaluru

Product Marketing Manager at edWisor.com, Jan 2016 - Jan 2019 · 3 y, Gurugram

Education

Bachelor of Engineering (BEng), Computer Science, Birla Institute of Technology, Mesra

Secondary School Certificate, English, Science, Mathematics, Social Studies, Computer Application, Hindi and Environmental studies, St. Karen's High School

Public links

tahseenahmad.notion.site: https://tahseenahmad.notion.site/Tahseen-Ahmad-f473df9771d944bdb17a0644d8ef756d?pvs=4