Headline

Associate Director - Growth at Masai, Ex-FrontRow - Category Manager | Christ University

About

Experienced business leader with a proven track record of success in implementing effective growth strategies, leading high-performing teams, and improving user experience. Seeking new opportunities to continue developing management skills in a challenging and dynamic work environment.

Location

Greater Bengaluru Area

AI stack

claude code

grok

n8n

huggingface

Kling AI

Wispr Flow

Work experience

Associate Director - Growth at Masai, Apr 2026 - Present · 5 mos, Bengaluru

Senior Growth Manager at Masai, Apr 2024 - Mar 2026 · 2 yrs, Bengaluru, Charged with scaling Masai’s co-branded programs (premier institutions) and shaping strategic growth initiatives. - Built structured acquisition funnel, growing monthly revenue from INR 2 Cr to INR 10 Cr. - Reduced customer acquisition costs (CAC) by 30% by optimizing influencer marketing strategies. - Tested diverse lead generation approaches, implementing the most efficient and effective methods. - Streamlined mega-webinars, doubling qualified leads quarter-over-quarter & cut CPL by 40 %. - Coordinated between Product, Marketing, and Business teams & successfully launched IIT-partnered courses, generating over 5 crores (monthly).

Growth Manager at Masai, Nov 2022 - Mar 2024 · 1 yr 5 mos, Bengaluru, Karnataka, India, Hired to create the company’s first prepaid offerings—now a core revenue stream. - Developed Masai’s prepaid vertical, scaling it to contribute 60% of total revenue within a year. - Managed campus activations and partnerships, generating INR 50 lakhs in additional direct revenue. - Applied data-driven approaches to lead generation and nurturing, optimizing each growth channel achieving a 20% increase in direct payments. - Launched TechEdge, org’s largest virtual student tech event, attracting 15,000+ students from 500+ colleges under 10k budget.

Category Manager at FrontRow, Jan 2022 - Oct 2022 · 10 mos, Bengaluru, Karnataka, India, - Implemented channels for creating outcomes for paid members through various engagement strategies. - Organized non-learning sessions that enhanced retention rates and increased new customer acquisitions - Boosted annual membership by 55% and chat group participation by 50%, resulting in increased community retention rates. - Revamped membership to be career-oriented, resulting in an increase in upscaled memberships

Operations and Growth Executive at FrontRow, Sep 2021 - Dec 2021 · 4 mos, Bengaluru, Karnataka, India, - Spearheading the operations for FrontRow Comedy Team by implementing effective strategies and initiatives. - Generated a steady increase in the userbase of the Comedy VIP Product - Optimized operations for 40+ live workshops by streamlining processes and restructuring growth strategies. - Collaborated with cross-functional teams to facilitate insights leading to informed business strategies

Head of Relations at CampusBinge, Oct 2020 - Sep 2021 · 1 yr, Bengaluru, Karnataka, India, - Led successful brand partnership with 7 hospitality providers for 200+ students. accommodation - Identified and reached out to potential partners for upcoming projects and established new partnerships. - Planned and oversaw the summer internship program, creating 12 high-quality video contents - Developed community engagement strategies for 250+ campus ambassadors, ensuring strong relationships

Young Leaders Program at Green Governance Initiative, Oct 2020 - Oct 2020 · 1 mo

Campus leader at Teach For India, Aug 2020 - Jun 2021 · 11 mos, Bengaluru, Karnataka, India

Education

Bachelor of Arts - BA, Communication and Media Studies, English and Psychology, Christ University, Bangalore

Dexterity School of Leadership and Entrepreneurship, Entrepreneurship/Entrepreneurial Studies, The Dexterity Global Group