Headline

Creative Strategy Lead | Brand Marketing

About

I have been working in brand & marketing roles and luckily got a lot of exposure and hands-on experience in different industries. Meeting people from several backgrounds helped me grow my interpersonal skills amongst other skill sets, become a natural conversationalist, have practical team management skills, and can learn something new quickly. I'm also an environment enthusiast — researching sustainable lifestyles, brands, and global initiatives for climate change.

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

gemini

lovable

meta

Work experience

Brand Marketing manager at Arkahub, Dec 2025 - Present · 11 mos, Bengaluru, Karnataka, India

Senior Manager, Creative Strategy at Walnut Folks Group, Jun 2024 - Oct 2025 · 1 yr 5 mos, On-site, Lead a Creative team of 23+ script writers, designers, strategists & editors. Drive Creative Strategy for Performance, Organic social media, Influencer and UGC marketing for all the brands we onboard. Manage Client Relations on the content development for the brands. Played a vital role in creating impactful UI/UX Design and Content for internal brands and for clients. Ensure end to end management of creative strategy to development and implementation for over 25 brands.

Content lead at Playo, Oct 2023 - Jun 2024 · 9 mos, Bengaluru, Karnataka, India, Established the brand identity and tone of voice with market research on user behaviour Led a creative team and implemented content initiatives for both brand and growth campaigns Brand custodian to deliver all communication requirements from In-app, and website product content to social media campaigns Strategised communication for Instagram, LinkedIn and YouTube and calendared organic content flow to drive traffic and increase engagement Hosted offline & online games and events to build strong communities and love for the brand Played a pivotal role in crafting compelling narratives for user acquisition and retention campaigns

Content Manager at Educate Online Inc., Mar 2023 - Oct 2023 · 8 mos, India, Develop and refine social media strategy with a focus on growing engagement to drive greater discovery and traffic Overlooked content production from ideation to realisation, including graphics, videos, and copywriting, optimized for each social media platform Strategize content collaboration with influencers and content creators for higher reach and increased awareness

Brand Manager at Brillare Science Private Limited, Nov 2022 - Mar 2023 · 5 mos, Ahmedabad, Gujarat, India, Played a vital part in the rebranding efforts and restructured the brand’s tone of voice and identity Managed the product portfolio, and reworked the packaging to align with rebranding. Overlooked the traditional marketing efforts of changing the in-store branding and BTL activities Actively participated in the GTM brand campaigns with the new positioning in all the digital marketing channels Developed influencer marketing strategies for new initiatives to reach more people and build a community

Education

Bachelor of Commerce - BCom, Marketing/Marketing Management, General, Stella Maris College

Post Graduate Diploma in Interior Architectural design, Dreamzone school of design