---
title: "Swetcha Gupta - Associate Product Manager in Kanpur | Tal"
description: "Meet Swetcha Gupta, Product @Shaadi.com | Data-Driven Growth • Automation • Personalization | IMT alumni based in Kanpur. AI stack includes claude, gemini, and notion."
image: "https://tal.club/meet/swetcha-gupta/share-image"
---

# Swetcha Gupta on Tal

## Headline

Product @Shaadi\.com \| Data\-Driven Growth • Automation • Personalization \| IMT alumni

## About

Dynamic product professional with over 3 years of experience in enhancing user journey, driving engagement, process automation and revenue growth in the D2C Market using data\-driven insights\. Led successful developments to create customer value and uplift in metrics earning accolades like Rockstar of the Month \(June\-25\)\. Proficient in Agile methodologies, market research, lead quality management and customer\-centric product development\. Skilled in tools like JIRA, Confluence, MoEngage and data analysis with Excel, Looker and SQL\. Seeking impactful roles to drive innovation and growth\.

## Location

Kanpur

## AI stack

claude

gemini

notion

ChatGPT

## Work experience

Associate Product Manager at Shaadi\.com, May 2023 \- Present · 3 yrs 6 mos, Mumbai, Maharashtra, India, • Increased Average Revenue Per Order by 9% QoQ with Automated discounting, segmenting user personas as per life cycle, demography and partnering with data science for Machine Learning models for behavioral insights to identify paying capacity\. • 19\.6% increase in add\-on revenue by bundling and adding premium offerings like background verification and premium biodata to improve conversion\. • Automation and Gamification of Incentives, Sales Challenge web and mobile device flexibility with escalation and monitoring modules to boost healthy competition in sales force\. • As Product Owner of Market Development, led intervention to improve advisor productivity by 10%, providing real time visibility of complete Sales Pipeline, high converting hot\- leads, strong follow\-up funnels and Looker reports for decision making\. •Increased inbound leads with \~4\.2 million QoQ by optimizing personalized communication strategies across push notifications, emails, and in\-app banners\. • Led the revamp of Shaadi\.com’s VIP web/m\-site, streamlining content, lead journey workflows and reducing load time from 6 seconds to 1\.5 seconds improving onboarding experience\. • Implemented 100% dynamic in\-app banners and a creative automation system using Cursor AI, pilot with MVP followed by a successful launch for reduced turn\-around time, improved CTR and personalization, contributing to growth in qualified leads\. • Conducted A/B tests on new feature launches, messaging formats and creative placements to enhance CTR and conversion rates\. • Owned end\-to\-end product stories from envisioning to execution and adoption by collaborating with cross functional teams \(design, engineering, marketing, sales and analytics teams for agile releases\)

Product and E\-commerce at Aadvik Foods, May 2022 \- Jul 2022 · 3 mos, Delhi, India, • Conducted market research, target audience, user behavior analysis and competitor analysis to identify positioning and go\-to\-market strategy for a new FMCG product for the sister brand\- HYE Foods\. • Owned full product lifecycle from opportunity assessment → MVP → manufacturing → design & branding → go\-live → marketing campaign strategy for the product\.

Social Media Marketing Intern at MyWays, Mar 2022 \- May 2022 · 3 mos, • Developed and executed a posting schedule to optimize audience engagement\. • Created and managed content and creative strategies for the brand’s social media handles\. • Led the content and creative team, ensuring timely and high\-quality delivery\.

## Education

PGDM \(Marketing & BAIT\), Institute of Management Technology, Nagpur

Bachelor of Business Administration \- BBA, Business Administration and Management, General, Banasthali Vidyapith

[View the original profile](https://tal.club/meet/swetcha-gupta)

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