Swetcha Gupta profile photo 1 on Tal

Swetcha Gupta

Product @Shaadi.com | Data-Driven Growth • Automation • Personalization | IMT alumni

Kanpur

3+ years of work experience

Shaadi.com
May 20233 yrs 6 mosPresent

Mumbai, Maharashtra, India

• Increased Average Revenue Per Order by 9% QoQ with Automated discounting, segmenting user personas as per life cycle, demography and partnering with data science for Machine Learning models for behavioral insights to identify paying capacity. • 19.6% increase in add-on revenue by bundling and adding premium offerings like background verification and premium biodata to improve conversion. • Automation and Gamification of Incentives, Sales Challenge web and mobile device flexibility with escalation and monitoring modules to boost healthy competition in sales force. • As Product Owner of Market Development, led intervention to improve advisor productivity by 10%, providing real time visibility of complete Sales Pipeline, high converting hot- leads, strong follow-up funnels and Looker reports for decision making. •Increased inbound leads with ~4.2 million QoQ by optimizing personalized communication strategies across push notifications, emails, and in-app banners. • Led the revamp of Shaadi.com’s VIP web/m-site, streamlining content, lead journey workflows and reducing load time from 6 seconds to 1.5 seconds improving onboarding experience. • Implemented 100% dynamic in-app banners and a creative automation system using Cursor AI, pilot with MVP followed by a successful launch for reduced turn-around time, improved CTR and personalization, contributing to growth in qualified leads. • Conducted A/B tests on new feature launches, messaging formats and creative placements to enhance CTR and conversion rates. • Owned end-to-end product stories from envisioning to execution and adoption by collaborating with cross functional teams (design, engineering, marketing, sales and analytics teams for agile releases)
Aadvik Foods
May 20223 mosJul 2022

Delhi, India

• Conducted market research, target audience, user behavior analysis and competitor analysis to identify positioning and go-to-market strategy for a new FMCG product for the sister brand- HYE Foods. • Owned full product lifecycle from opportunity assessment → MVP → manufacturing → design & branding → go-live → marketing campaign strategy for the product.
MyWays
Mar 20223 mosMay 2022

• Developed and executed a posting schedule to optimize audience engagement. • Created and managed content and creative strategies for the brand’s social media handles. • Led the content and creative team, ensuring timely and high-quality delivery.

Swetcha’s AI Stack

claude
claude
gemini
gemini
notion
notion
ChatGPT
ChatGPT

Education

Institute of Management Technology, Nagpur

PGDM (Marketing & BAIT)

Institute of Management Technology, Nagpur

20212 yrs2023
Banasthali Vidyapith

Bachelor of Business Administration - BBA, Business Administration and Management, General

Banasthali Vidyapith

20183 yrs2021

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Headline

Product @Shaadi.com | Data-Driven Growth • Automation • Personalization | IMT alumni

About

Dynamic product professional with over 3 years of experience in enhancing user journey, driving engagement, process automation and revenue growth in the D2C Market using data-driven insights. Led successful developments to create customer value and uplift in metrics earning accolades like Rockstar of the Month (June-25). Proficient in Agile methodologies, market research, lead quality management and customer-centric product development. Skilled in tools like JIRA, Confluence, MoEngage and data analysis with Excel, Looker and SQL. Seeking impactful roles to drive innovation and growth.

Location

Kanpur

AI stack

claude

gemini

notion

ChatGPT

Work experience

Associate Product Manager at Shaadi.com, May 2023 - Present · 3 yrs 6 mos, Mumbai, Maharashtra, India, • Increased Average Revenue Per Order by 9% QoQ with Automated discounting, segmenting user personas as per life cycle, demography and partnering with data science for Machine Learning models for behavioral insights to identify paying capacity. • 19.6% increase in add-on revenue by bundling and adding premium offerings like background verification and premium biodata to improve conversion. • Automation and Gamification of Incentives, Sales Challenge web and mobile device flexibility with escalation and monitoring modules to boost healthy competition in sales force. • As Product Owner of Market Development, led intervention to improve advisor productivity by 10%, providing real time visibility of complete Sales Pipeline, high converting hot- leads, strong follow-up funnels and Looker reports for decision making. •Increased inbound leads with ~4.2 million QoQ by optimizing personalized communication strategies across push notifications, emails, and in-app banners. • Led the revamp of Shaadi.com’s VIP web/m-site, streamlining content, lead journey workflows and reducing load time from 6 seconds to 1.5 seconds improving onboarding experience. • Implemented 100% dynamic in-app banners and a creative automation system using Cursor AI, pilot with MVP followed by a successful launch for reduced turn-around time, improved CTR and personalization, contributing to growth in qualified leads. • Conducted A/B tests on new feature launches, messaging formats and creative placements to enhance CTR and conversion rates. • Owned end-to-end product stories from envisioning to execution and adoption by collaborating with cross functional teams (design, engineering, marketing, sales and analytics teams for agile releases)

Product and E-commerce at Aadvik Foods, May 2022 - Jul 2022 · 3 mos, Delhi, India, • Conducted market research, target audience, user behavior analysis and competitor analysis to identify positioning and go-to-market strategy for a new FMCG product for the sister brand- HYE Foods. • Owned full product lifecycle from opportunity assessment → MVP → manufacturing → design & branding → go-live → marketing campaign strategy for the product.

Social Media Marketing Intern at MyWays, Mar 2022 - May 2022 · 3 mos, • Developed and executed a posting schedule to optimize audience engagement. • Created and managed content and creative strategies for the brand’s social media handles. • Led the content and creative team, ensuring timely and high-quality delivery.

Education

PGDM (Marketing & BAIT), Institute of Management Technology, Nagpur

Bachelor of Business Administration - BBA, Business Administration and Management, General, Banasthali Vidyapith