Headline

Product Manager · Problem Solver · Consumer Fintech & 0→1 Builder · Analytics, Growth & Lifecycle

About

I'm a Product Manager with 5+ years of experience across fintech, enterprise SaaS, and consumer growth, with a track record of taking products from 0 to 1 and scaling them with data. At Finny, I partnered closely with the founders to build and scale a consumer personal finance platform from the ground up. Conducted user research and usability testing to shape product strategy. Built the analytics foundation using Mixpanel and CleverTap, enabling faster product decisions and experimentation. Drove founder-led marketing initiatives across LinkedIn and Instagram, and executed targeted onboarding campaigns. Shipped engagement-focused features that increased user engagement by 30% and helped grow the user base from 0 to 350+ users through structured launch and adoption programs. Before that, at Zeta, I led an SDLC Observability Platform used by engineering leadership. I reduced infrastructure costs by 20% and delivered a testing environment at one-tenth the traditional cost, while managing a cross-functional team of 9. What I bring to every product: → Customer insights over assumptions, driven by user research and rapid feedback loops. → AI-native product building, leveraging AI tools to prototype, validate, and communicate ideas faster. → Analytics-first mindset, defining success metrics and measurement frameworks before shipping. → Technical fluency from an engineering background, enabling me to understand system architecture, data flows, and translate complex requirements into product solutions. Open to PM and Senior PM roles in fintech, consumer, and B2B SaaS. 📩 swetabohara@gmail.com

Location

Greater Bengaluru Area

Work experience

Product Manager at Efficient Capital Labs, Aug 2026 - Present · 3 mos, Bengaluru, Karnataka, India

Product Manager at Finny, Sep 2025 - Mar 2026 · 7 mos, Bengaluru, Karnataka, India, - Early team member building a consumer personal finance platform from 0→1; grew user base from 0 to 350+ through structured rollout programs. - Established product analytics infrastructure from scratch using Mixpanel and Clevertap : defined event taxonomy, tracking architecture, and business dashboards. - Conducted regular customer interviews to identify pain points, validate hypotheses, and shape roadmap priorities. - Built onboarding, activation, engagement, and retention funnels to identify behavioural drop-offs and improve product adoption - Designed and launched personalised lifecycle campaigns based on user segmentation, increasing engagement by 30% - Shipped financial planning in-app tools (Rent vs Buy, Child Cost Estimator) leveraging AI-assisted development; created demo videos to evangelize key features. - Represented Finny in Singapore Fintech Festival 2025 - Drove founder-led marketing initiatives across LinkedIn and Instagram, and executed targeted onboarding campaigns to onboard the initial 100 users.

Associate Product Manager at Zeta, Aug 2024 - Sep 2025 · 1 yr 2 mos, - Led product development of an SDLC Observability Platform used by engineering leadership to track delivery efficiency, release velocity, and compliance metrics. - Managed a cross-functional team of 9 engineers across planning, prioritization, and release management. - Reduced engineering infrastructure costs by 20% through improved visibility and resource optimization. - Delivered a Cluster Certification Environment enabling production-grade testing at one-tenth traditional infrastructure costs. - Conducted user research and redesigned the rewards experience for HDFC Pixel Credit Card, increasing engagement by 10%.

Project Manager at Zeta, Apr 2023 - Jul 2024 · 1 yr 4 mos, - Partnered with CTO leadership to deliver strategic engineering initiatives impacting platform scalability and operational efficiency. - Built executive reporting frameworks and operational dashboards to improve decision-making and project visibility. - Led planning, execution, risk management, and delivery governance across multiple cross-functional engineering programs. - Conducted daily scrums, backlog grooming, sprint planning and delivered high impact project within budget on time.

Project Manager at Broadridge, Jan 2022 - Apr 2023 · 1 yr 4 mos, Hyderabad, Telangana, India · Hybrid, - Launched a B2B electronic delivery feature for existing product for a banking company that helped to reduce the communication cost by ~60%. I lead, managed, resolved all the blockers and facilitated smooth collaboration of backend , frontend/UI, database and digital onboarding engineers, QA(testing) team, client services/business team and audit team. - Lead a team of 6 to onboard to Agile(Jira) and trained resources to track progress via the Kanban board. - Successfully delivered six end-to-end enterprise projects within one year. - Trained 4 new members in my team on the PM roles and responsibilities and managing projects effectively.

Software Development Engineer at Broadridge, Dec 2020 - Jan 2022 · 1 yr 2 mos, Hyderabad, Telangana, India · Hybrid, - Built an end to end application for Morgan Stanley (MS), where we organized MS data in a web portal that could be accessed by both MS and the end users with their unique credentials. - Worked on feature enhancement for 10+ applications and fixed bugs for 8 live applications in a period of 1.2 years. - Delivered automation initiatives reducing manual operational effort by 90%

Education

B.tech, biotechnology, Techno India University