Sweety Barmo profile photo 1 on Tal

Sweety Barmo

Specialist : Insights & Research @ Tally Solutions| UX Researcher | Mixed Methods Research l Consumer Insights| Market Research | CRM

Bengaluru

3+ years of work experience

Tally Solutions Pvt Ltd
Jan 20251 yr 6 mosPresent

Bengaluru, Karnataka, India

• Led Customer & Partner NPS research for Tally Solutions and Tally Education, analysing 1,000+ customer feedback responses to identify pain points and support product improvements. Improved response rates with strategic communication plan. • Conducted beta and post-launch research for TallyPrime 7.0 through surveys and 50+ customer interviews, helping teams uncover usability gaps and improve the overall product experience. • Worked closely with the Tally Capital team to improve the Eligibility Check and Loan Application journey by identifying customer friction points and recommending smoother user flows. • Helped improve the learner onboarding experience for Tally Education by identifying gaps in the onboarding journey and suggesting process enhancements to make the experience more seamless. • Collaborated with external research agencies on MSME market segmentation and customer persona development to better understand evolving customer needs and behaviours. • Conducted interviews with entrepreneurs, Tally users, non-users, and competitor users to gather insights on brand perception, product expectations, and market trends. • Facilitated focus group discussions to evaluate marketing campaigns and improve messaging clarity based on customer feedback. • Regularly presented research insights and recommendations to regional, zonal, and cross-functional teams, helping stakeholders make more informed customer-centric decisions.
Entropik
Sep 20244 mosDec 2024

Bengaluru, Karnataka, India

• Conducted qualitative and quantitative research using AI tools catalyst and decode across fintech, healthtech, FMCG, and sleep solutions. • Collaborated with cross-functional teams to analyze user behavior and provide insights for product improvements. • Utilized data-driven approaches to optimize user experience and drive business growth.
Jar
Feb 20248 mosSep 2024

Bengaluru, Karnataka, India

• Collaborated with NEK team to enhance checkout flow and optimize money-saving to gold purchase process. • Partnered with activation team to streamline withdrawal and activation flow journeys. • Worked with lending team to improve credit facility processes.
Career Break
Oct 20235 mosFeb 2024

Bengaluru, Karnataka, India

Fitterfly
Apr 20237 mosOct 2023

Navi Mumbai, Maharashtra, India

As a Consumer Insights Manager, I am a skilled professional who combines data analysis, market research, and consumer behavior understanding to provide valuable insights that drive strategic decision-making. With a proven track record, I excel at designing and executing research projects, interpreting data trends, and translating findings into actionable recommendations. My expertise lies in identifying market opportunities, understanding customer preferences, and helping companies enhance their products and services to better meet consumer needs. My strong communication skills enable me to collaborate effectively with cross-functional teams and present complex insights in a clear and compelling manner. Overall, I am dedicated to helping businesses stay competitive by fostering a deep understanding of their target audience and market dynamics.

Education

graduate, accounting honours

KALIPADA GHOSH TARAI MAHAVIDYALAYA, DARJEELING

20164 yrs2020

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Headline

Specialist : Insights & Research @ Tally Solutions| UX Researcher | Mixed Methods Research l Consumer Insights| Market Research | CRM

About

Experienced User Researcher passionate about understanding user behavior and enhancing digital experiences. Proven track record in conducting insightful research to inform product development. Skilled in a variety of research methodologies, from usability testing to user interviews. Committed to translating user insights into actionable recommendations for creating user-centric designs. Collaborative team player with excellent communication skills. I excel at designing and executing research projects, interpreting data trends, and translating findings into actionable recommendations. My expertise lies in identifying market opportunities, understanding customer preferences, and helping enhance its products and services to better meet consumer needs. I have successfully led multiple research initiatives that have resulted in increased user retention, engagement, and satisfaction. I also collaborate effectively with cross-functional teams and present complex insights in a clear and compelling manner. I am dedicated to staying competitive by fostering a deep understanding of its target audience and market dynamics. Let's innovate and elevate user experiences together!

Location

Bengaluru

Work experience

Specialist - Insights & Research at Tally Solutions Pvt Ltd, Jan 2025 - Present · 1 yr 6 mos, Bengaluru, Karnataka, India, • Led Customer & Partner NPS research for Tally Solutions and Tally Education, analysing 1,000+ customer feedback responses to identify pain points and support product improvements. Improved response rates with strategic communication plan. • Conducted beta and post-launch research for TallyPrime 7.0 through surveys and 50+ customer interviews, helping teams uncover usability gaps and improve the overall product experience. • Worked closely with the Tally Capital team to improve the Eligibility Check and Loan Application journey by identifying customer friction points and recommending smoother user flows. • Helped improve the learner onboarding experience for Tally Education by identifying gaps in the onboarding journey and suggesting process enhancements to make the experience more seamless. • Collaborated with external research agencies on MSME market segmentation and customer persona development to better understand evolving customer needs and behaviours. • Conducted interviews with entrepreneurs, Tally users, non-users, and competitor users to gather insights on brand perception, product expectations, and market trends. • Facilitated focus group discussions to evaluate marketing campaigns and improve messaging clarity based on customer feedback. • Regularly presented research insights and recommendations to regional, zonal, and cross-functional teams, helping stakeholders make more informed customer-centric decisions.

UX Researcher at Entropik, Sep 2024 - Dec 2024 · 4 mos, Bengaluru, Karnataka, India, • Conducted qualitative and quantitative research using AI tools catalyst and decode across fintech, healthtech, FMCG, and sleep solutions. • Collaborated with cross-functional teams to analyze user behavior and provide insights for product improvements. • Utilized data-driven approaches to optimize user experience and drive business growth.

UX Researcher at Jar, Feb 2024 - Sep 2024 · 8 mos, Bengaluru, Karnataka, India, • Collaborated with NEK team to enhance checkout flow and optimize money-saving to gold purchase process. • Partnered with activation team to streamline withdrawal and activation flow journeys. • Worked with lending team to improve credit facility processes.

Voluntary work at Career Break, Oct 2023 - Feb 2024 · 5 mos, Bengaluru, Karnataka, India

Consumer Insights Manager at Fitterfly, Apr 2023 - Oct 2023 · 7 mos, Navi Mumbai, Maharashtra, India, As a Consumer Insights Manager, I am a skilled professional who combines data analysis, market research, and consumer behavior understanding to provide valuable insights that drive strategic decision-making. With a proven track record, I excel at designing and executing research projects, interpreting data trends, and translating findings into actionable recommendations. My expertise lies in identifying market opportunities, understanding customer preferences, and helping companies enhance their products and services to better meet consumer needs. My strong communication skills enable me to collaborate effectively with cross-functional teams and present complex insights in a clear and compelling manner. Overall, I am dedicated to helping businesses stay competitive by fostering a deep understanding of their target audience and market dynamics.

Education

graduate, accounting honours, KALIPADA GHOSH TARAI MAHAVIDYALAYA, DARJEELING