---
title: "Swati Rajendra - Founder & Curator in Bengaluru | Tal"
description: "Meet Swati Rajendra, Building The Platter Co. based in Bengaluru. AI stack includes claude, openai, and Canva Magic Studio. Explore public work links including instagram.com."
image: "https://tal.club/meet/swati-rajendra/share-image"
---

# Swati Rajendra on Tal

## Headline

Building The Platter Co\.

## About

I’m currently building The Platter Co\., a food venture that curates gourmet platters and grazing tables for house parties, corporate events, and special occasions\. After spending the last few years working in tech, I finally decided to pursue something I’ve always wanted, building my own venture\. Before starting The Platter Co\., I worked as a Software Engineer at FlyFin AI, developing web applications for the fintech industry using React\.js and Next\.js\. I hold a B\.E\. in Computer Science and have always enjoyed solving problems, whether through technology or business\. I also worked as a coding educator at WhiteHat Jr, teaching programming to young students, and as a Software Engineer Intern at Leo HQ, where I contributed to building a customer feedback platform\. Entrepreneurship is something I’ve always been drawn to and with The Platter Co\., I’m combining creativity, hustle, and my love for building things from scratch\.

## Location

Bengaluru

## AI stack

claude

openai

Canva Magic Studio

Wispr Flow

## Work experience

Founder &amp; Curator at The Platter Co\., Jun 2025 \- Present · 1 yr 5 mos, Bengaluru, Karnataka, India, \- Founded and scaled a gourmet platter and gifting brand from scratch, achieving ₹1\.5L\+ revenue within 6 months with ₹0 CAC\. \- Built and managed end\-to\-end operations including vendor sourcing, pricing strategy, customer acquisition, and fulfilment logistics\. \- Defined brand language and visual identity by designing packaging labels and brand assets, creating a consistent premium aesthetic\. \- Executed pop\-up stalls and corporate gifting projects, earning excellent customer reviews and strong repeat\-order rates\. \- Drove cross\-selling revenue by introducing in\-house dips as add\-on products, recording ₹10,000 sales in a single day\. \- Collaborated with the Swiggy Crew after inbound outreach from their team, catering to their customers and strengthening B2B credibility, which led to ₹20,000 in repeat orders from a single client\. \- Managed social media and visual branding to generate organic growth, customer trust, and conversions\.

Software Developer \- Frontend at FlyFin AI, Jun 2023 \- Jun 2025 · 2 yrs 1 mo, Bengaluru, Karnataka, India, \- Architected programmatic SEO engine generating thousands of hyper\-local tax pages \(State/County/City/ZIP\), resolving data collisions with 100% accuracy and significantly expanding organic traffic\. \- Built high\-intent acquisition tools including the Tax Bracket Calculator \- \#2 traffic driver on the platform \(Jan 2024\)\. \- Developed and shipped Tax Extension Flow in 48 hours, enabling 140\+ extension requests during peak season\. Implemented ISR \+ Google Sheets automation to auto\-generate webpages, reducing manual effort by 80% and scaling content updates\. \- Revamped multiple financial calculators \(Self\-Employment, QBI, etc\.\), improving logic accuracy, reliability, and UX\. \- Led responsive Homepage redesign, improving cross\-device UX and visual consistency\. \- Revamped high\-traffic pages &amp; shipped frequent releases with product/design/marketing teams, improving UI/UX, SEO landing pages, and overall performance\.

Coding Educator at WhiteHat Jr, Jun 2022 \- Jan 2023 · 8 mos, \- Conducted 5\+ coding trial sessions daily, teaching JavaScript and fundamentals, and converted 20\+ students into full\-time enrollments through effective demos and communication\. \- Recognized for strong student engagement; took on mentor responsibilities for peer instructors, creating structured lesson plans that improved retention and course completion\.

Software Engineer Intern at Leo HQ, May 2019 \- Jul 2019 · 3 mos

## Public links

- instagram\.com: https://www\.instagram\.com/theplatterco\.blr/

[View the original profile](https://tal.club/meet/swati-rajendra)

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