Headline

Building The Platter Co.

About

I’m currently building The Platter Co., a food venture that curates gourmet platters and grazing tables for house parties, corporate events, and special occasions. After spending the last few years working in tech, I finally decided to pursue something I’ve always wanted, building my own venture. Before starting The Platter Co., I worked as a Software Engineer at FlyFin AI, developing web applications for the fintech industry using React.js and Next.js. I hold a B.E. in Computer Science and have always enjoyed solving problems, whether through technology or business. I also worked as a coding educator at WhiteHat Jr, teaching programming to young students, and as a Software Engineer Intern at Leo HQ, where I contributed to building a customer feedback platform. Entrepreneurship is something I’ve always been drawn to and with The Platter Co., I’m combining creativity, hustle, and my love for building things from scratch.

Location

Bengaluru

AI stack

claude

openai

Canva Magic Studio

Wispr Flow

Work experience

Founder & Curator at The Platter Co., Jun 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India, - Founded and scaled a gourmet platter and gifting brand from scratch, achieving ₹1.5L+ revenue within 6 months with ₹0 CAC. - Built and managed end-to-end operations including vendor sourcing, pricing strategy, customer acquisition, and fulfilment logistics. - Defined brand language and visual identity by designing packaging labels and brand assets, creating a consistent premium aesthetic. - Executed pop-up stalls and corporate gifting projects, earning excellent customer reviews and strong repeat-order rates. - Drove cross-selling revenue by introducing in-house dips as add-on products, recording ₹10,000 sales in a single day. - Collaborated with the Swiggy Crew after inbound outreach from their team, catering to their customers and strengthening B2B credibility, which led to ₹20,000 in repeat orders from a single client. - Managed social media and visual branding to generate organic growth, customer trust, and conversions.

Software Developer - Frontend at FlyFin AI, Jun 2023 - Jun 2025 · 2 yrs 1 mo, Bengaluru, Karnataka, India, - Architected programmatic SEO engine generating thousands of hyper-local tax pages (State/County/City/ZIP), resolving data collisions with 100% accuracy and significantly expanding organic traffic. - Built high-intent acquisition tools including the Tax Bracket Calculator - #2 traffic driver on the platform (Jan 2024). - Developed and shipped Tax Extension Flow in 48 hours, enabling 140+ extension requests during peak season. Implemented ISR + Google Sheets automation to auto-generate webpages, reducing manual effort by 80% and scaling content updates. - Revamped multiple financial calculators (Self-Employment, QBI, etc.), improving logic accuracy, reliability, and UX. - Led responsive Homepage redesign, improving cross-device UX and visual consistency. - Revamped high-traffic pages & shipped frequent releases with product/design/marketing teams, improving UI/UX, SEO landing pages, and overall performance.

Coding Educator at WhiteHat Jr, Jun 2022 - Jan 2023 · 8 mos, - Conducted 5+ coding trial sessions daily, teaching JavaScript and fundamentals, and converted 20+ students into full-time enrollments through effective demos and communication. - Recognized for strong student engagement; took on mentor responsibilities for peer instructors, creating structured lesson plans that improved retention and course completion.

Software Engineer Intern at Leo HQ, May 2019 - Jul 2019 · 3 mos

Public links

instagram.com: https://www.instagram.com/theplatterco.blr/