Headline

Product Designer at Cactus Communications | Specialising in UX/UI Design & Branding | Transforming ideas into engaging digital solutions | UX/UI Design, User Research, Design Systems, Prototyping, Branding

About

As a product designer with over four years of experience at Cactus Communications, I thrive on turning ideas into engaging digital experiences that resonate with users. My journey began when I realised how powerful design can be in connecting people. This passion drives me to blend user empathy, strategic thinking, and aesthetic precision in every project I tackle. During my time at Cactus Communications as both a Product Designer and a UX Designer, I've had the chance to work on various projects that have truly challenged my creativity. From creating intuitive wireframes to developing comprehensive design systems, I've helped launch products that not only look appealing but also serve real user needs. For instance, I was part of a team that improved our product's usability score by 30% through targeted user research and iterative design processes. One of my most fulfilling experiences was working with the Japan International Cooperation Agency (JICA), where I interviewed over 100 fifth-grade students about hygiene awareness. This role opened my eyes to the importance of communicating effectively and empathetically—a skill I carry into my design work every day. Outside of design work, I enjoy diving into new creative hobbies like graphic design and branding projects. I'm always eager to learn more about the latest trends in UX/UI design and often share insights with fellow designers in online communities. If you’re interested in discussing product design or collaboration opportunities—or just want to share insights about the latest trends—feel free to reach out via email! Skills: - UX/UI Design - Prototyping - Wireframing - User Research - Design Systems - Graphic Design Behance Profile: https://www.behance.net/swatijha4 Medium Profile: https://medium.com/@Iamswatijha

Location

New Delhi

AI stack

antigravity

claude

lovable

Figma Make

Framer AI

Napkin AI

Work experience

Product Designer at Cactus Communications at Cactus Communications, Jul 2024 - Present · 2 yrs 2 mos, India, Key accomplishments include: * Spearheaded the design of a new product feature that enhanced user engagement by 30% through iterative prototyping and user testing sessions conducted across diverse demographics. * Developed comprehensive design systems that streamlined the design process across teams, reducing project delivery times by 25% while maintaining high-quality standards. * Conducted in-depth user research that led to actionable insights and resulted in a 40% increase in user satisfaction scores for newly launched interfaces. * Collaborated with cross-functional teams to create wireframes and interactive prototypes using Figma and Adobe Creative Suite, ensuring seamless communication between design and development. Skills: UX/UI Design, Prototyping, User Research, Design Systems, Typography, Colour Psychology, Branding

Junior ux designer at Cactus Communications, Apr 2022 - Jun 2024 · 2 y 2 mo, Mumbai, Maharashtra, India, As a UX Designer at Cactus Communications, my focus has been on crafting engaging digital experiences that resonate with users from all backgrounds. Leading the end-to-end design process for both web and mobile products has been incredibly fulfilling. Through extensive usability studies—over 15 conducted—user engagement saw a remarkable increase of 30%. Collaborating closely with cross-functional teams allowed for the development of comprehensive design systems that not only streamlined workflows but also cut project turnaround times by 20%. Passionate about accessibility, initiatives taken improved comprehension scores among users with disabilities by enhancing content strategies. It's exciting to contribute to a mission that empowers effective communication worldwide while continuously learning and evolving in this dynamic field. Competencies: UX Design, Accessibility Design, Prototyping, User-Centred Design

Interviewer at Japan International Cooperation Agency (JICA), Jul 2018 - Oct 2018 · 4 mos, New Delhi, Delhi, India, As an Educational Outreach Coordinator at JICA, the focus was on driving a school-based hygiene awareness initiative that truly made a difference. Conducted over 100 interviews with fifth-grade students to gauge their understanding of personal and environmental cleanliness. This hands-on approach not only provided valuable insights but also shaped the development of engaging learning materials tailored specifically for young learners. The excitement came from seeing how these materials increased student engagement in hygiene education by 40%. Collaborating closely with teachers allowed for the integration of these insights into the curriculum, creating a more effective health education strategy across multiple classrooms. Analysing the interview data revealed key areas for improvement in hygiene practices among students and led to targeted educational strategies that boosted overall awareness by 25%. Competencies: Educational Outreach, Hygiene Awareness Programs, Environmental Awareness

Education

Full Stack UI/UX Design, Masai

MA(Hons) English, English Language and Literature/Letters, Indira Gandhi National Open University