Swati Chaudhary
Content Marketing Manager | Turning Stories into Strategy | Driving Brand Growth Through SEO & Social Media Marketing
Greater Bengaluru Area
8+ years of work experience
Jan 20224 yrs 11 mosPresent
Noida, Uttar Pradesh, India
-Leading a team of 20+ digital marketers across paid media, creative, content, and analytics functions to deliver high- impact marketing campaigns for enterprise clients.
-Driving brand visibility and positioning via strategic use of Search, Social, and Programmatic media across platforms such as Google Ads, Meta & LinkedIn.
-Developing and executing content marketing and media strategies tailored for both awareness & performance goals, including top-of-funnel visibility and bottom-funnel conversion.
-Cooordinating with client strategy, design, and business teams to ensure cohesive execution of campaigns aligned with broader business objectives.
-Supporting larger corporations in employer branding and hiring campaigns, amplifying their market presence to attract top talent through targeted media outreach.
-Strategising & developing brand stories that resonate with brand & product messaging and customers, such as blogs, articles, website content, newsletters, press releases, paid & organic social media content, etc.
Highlights:
-Scaled in-house teams through strategic hiring and helped multiple clients achieve over 3X improvement in brand visibility via paid & organic content, plus social media strategies.
-Successfully launched multi-channel campaigns across Indian, Australian & European markets, supporting regional market entries for large MNCs.
-Scaled content marketing operations to handle 30+ enterprise campaigns monthly with consistent on-time delivery and measurable business impact.
Nov 20231 yr 2 mosDec 2024
Remote
Jul 20216 mosDec 2021
Mumbai, Maharashtra, India
Sep 20181 yr 7 mosMar 2020
Bengaluru, Karnataka, India
- Leading in-house social media marketing team & campaigns, along with the agency, vendors, and influencer management.
- Setting social media marketing strategies, end to end campaign management for organic & paid promotions to attain short-term and long-term business goals.
- Competition research, monitoring, reporting and analysis of social media marketing trends, traffic, and campaign performance data.
- Active contribution in campaign management initiatives including on-page SEO, Google paid search, brand collaboration, and link building.
- Assisted in sales campaigns & end to end management of social media collaborations with famous Indian actress Mrs Neha Dhupia & Mrs Sameera Reddy.
- Developing an annual brand calendar, managing budgets and tracking campaign expenditures.
- Coordination with business stakeholders for requirement collection, campaign development, execution & management, quality assurance and ensuring adherence of brand guidelines across all touchpoints.
- Plan and execute all thematic, topical and annual brand campaigns.
- Content marketing via blogs, articles, infographics, website content, PPTs, videos, emailer, newsletter, etc.
- Content creation for brand promotion & online marketing including Wikipedia, chatbot, blogs, video scripts, Quora, articles, infographics, email, SMS, and press releases.
- Traditional brand marketing through flyers, posters, eBooks, TVCs, branding videos, pamphlets, and brochures.
- Liaise with sales, marketing, R&D, content, and design teams to ensure brand consistency.
Jan 20171 yr 8 mosAug 2018
Greater Delhi Area
- Web Copy Writing
- Marketing
Swati’s AI Stack
Education
BScIT, Computer Science and Information Technology
Sikkim Manipal Institute of Technology - SMU
20093 yrs2012
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