Headline

Head of Brand & Growth Marketing | Built Predictable Acquisition & Revenue Engines for Digital Platforms | Brand, Growth, GTM & Lifecycle Strategy | IIM Indore

About

I’m a Brand Marketing & Growth Leader with 10+ years of experience building brands, shaping market positioning, and driving revenue growth across Consumer Tech, PropTech, Real Estate, SaaS and marketplace businesses in India and the UAE. I work at the intersection of brand and growth — combining sharp positioning and storytelling with data, performance, and full-funnel execution to build brands that people remember and businesses that grow. My experience spans brand strategy, positioning, GTM, performance marketing, demand generation, lifecycle/CRM, content, PR, partnerships, and revenue-led growth. A few highlights: • Built and scaled Nestr, a Dubai-based real estate brokerage, from 0 to AED 300K+ monthly revenue, owning its brand, positioning, GTM, and integrated acquisition strategy. • Led multi-brand growth at Nestaway, using cohort analysis, lifecycle programmes, and funnel optimisation to improve tenant LTV by 22% and drive 15% supply growth. • Launched new verticals and GTMs across PropTech and residential real estate, contributing to ₹100Cr+ in cumulative revenue impact. • Led integrated marketing across digital, ATL/BTL, PR, content, partnerships, and performance, with ownership of multi-million marketing budgets and ROI. • Built and led 15+ member cross-functional teams across growth, performance, brand, design, PR, and social, partnering closely with product, sales, and operations. I enjoy solving the problems that sit between brand perception and business performance — whether that means repositioning a brand, entering a new market, building demand from scratch, fixing a leaky funnel, or finding the growth levers that can materially move revenue. My belief is simple: great marketing is not brand vs. growth. It is brand building with commercial accountability. I’m currently exploring Marketing Director, Head/VP Marketing, Brand, and Growth leadership opportunities in India (Bengaluru-first) and the UAE, particularly with consumer tech, PropTech, SaaS, and marketplace businesses looking to build differentiated brands and scale meaningful business outcomes.

Location

Bengaluru

AI stack

claude

gemini

meta

midjourney

ChatGPT

Figma Make

Work experience

Vice President Marketing at Nestaway, Jul 2023 - Present · 3 yrs 3 mos, Bengaluru, Scope & Accountability: Owned end-to-end brand, growth, GTM, and lifecycle strategy across multiple businesses and markets. • Led brand and growth marketing across 3 brands in India and the UAE, shaping brand strategy, positioning, GTM, integrated campaigns, performance, and lifecycle programmes aligned to business and revenue goals. • Built and launched Nestr, a Dubai-based real estate brokerage, from the ground up — defining the brand identity, positioning, messaging, visual direction, and UAE-market proposition, while building the integrated digital + offline GTM engine that scaled the business to AED 300K+ in monthly revenue. • Strengthened customer value and platform growth, improving tenant LTV by 22% and driving 15% supply growth through cohort-led insights, onboarding optimisation, CRM/lifecycle programmes, and product–marketing experimentation. • Led a major brand repositioning post-acquisition, reducing negative brand sentiment by 95% through trust-led positioning, ORM, customer-led storytelling, and CX-focused communication — helping rebuild brand trust and strengthen brand equity. • Launched Nestaway’s Buy/Sell vertical, defining the brand proposition, GTM strategy, channel mix, messaging, and performance engine, contributing to multi-crore sales. • Owned multi-million marketing budgets and led a 15+ member cross-functional team spanning brand, growth, performance, design, PR, and social, partnering closely with product, sales, and operations leadership to connect brand building with measurable business outcomes.

Senior Brand Manager at Nestaway, Jun 2021 - Jun 2023 · 2 yrs 1 mo, Bengaluru, Scope & Accountability: Led GTM execution, demand generation, customer research, and lifecycle initiatives across city-level businesses and new product launches, working closely with product, sales, and operations teams. • Led GTM and demand strategy across key cities, improving lead quality, conversion, and CAC efficiency • Drove family cohort growth through customer research, journey mapping, and targeted positioning • Scaled affiliate and broker channels, increasing contribution 3x in priority regions • For a newly launched US-based SaaS product (MIMO), led early-stage customer discovery to identify core pain points, motivators, and adoption triggers, and partnered with product teams to shape problem–solution fit • Designed and executed growth-led acquisition initiatives including email drip campaigns and WhatsApp outreach, acquiring the first 50 active users and validating early demand signals • Led digital, BTL, and lifecycle campaigns across marketplace and product-led businesses to improve bookings and funnel velocity • Worked closely with product, sales, and ops teams to align roadmaps, targets, incentives, and execution

Marketing Project Manager at Puranik Builders Ltd, Jul 2018 - Jun 2021 · 3 yrs, Thane, Maharashtra, India, Scope & Accountability: Owned project-level GTM, demand generation, and revenue marketing for multiple residential real estate projects across cities, with direct responsibility for lead generation, conversion, and sales alignment. • Led GTM and revenue marketing for 5 residential projects across 3 cities, generating ₹80Cr+ in cumulative sales • Managed end-to-end launch of a large residential township, delivering 1,500+ bookings through integrated marketing and sales strategy • Owned project-level marketing strategy, budgets, and performance tracking, ensuring alignment with AOP and revenue targets • Designed and executed multi-channel demand programs (digital, on-ground, channel partners) to improve lead quality and site-visit conversions • Worked closely with sales, CRM, and loan teams to optimize funnel velocity, qualification, and closure rates • Led agency and vendor ecosystems across media, creative, PR, and on-ground activations, ensuring timely execution and ROI discipline

Marketing Manager at Aditya Birla Group, Apr 2016 - Jun 2018 · 2 yrs 3 mos, Mumbai Metropolitan Region, Scope & Accountability: Led early-stage brand building, GTM planning, and market activation across multiple consumer and financial services brands within the Ananya Birla portfolio, spanning D2C, fintech, and services businesses. • For Matchbox (D2C apparel brand), led market and consumer research to identify category gaps, defined brand positioning, created visual identity (logo and brand system), and built the end-to-end GTM plan from launch to early traction • Owned brand strategy, messaging, and launch execution for Matchbox, working closely with design, product, and external partners to establish a differentiated D2C presence • For Svatantra Microfinance, designed and executed rural marketing initiatives and localized content programs to drive awareness, trust, and adoption across target geographies • Led on-ground activations, community outreach, and content creation aligned to rural customer needs and cultural context • For CuroCarte, supported offline marketing and early-stage business development initiatives, including partnerships, local activations, and demand generation efforts • Worked cross-functionally with founders, business heads, and external vendors to execute multi-brand marketing priorities within tight timelines and budgets

Summer Intern at Idea Cellular Ltd, Apr 2015 - May 2015 · 2 mos, Greater Indore Area, Scope & Exposure: Supported market analysis and business diagnostics initiatives within the postpaid business, gaining early exposure to telecom market dynamics, customer behavior, and channel performance. • Conducted competitive analysis of postpaid offerings across key telecom players in MP & CG regions to identify gaps and differentiation opportunities • Analysed customer journeys and service usage across Idea’s postpaid portfolio to understand adoption drivers and friction points • Evaluated performance of digital and offline channels (My Idea, Sanchaya), identifying opportunities to improve upsell and engagement • Contributed inputs to the design of a sales incentive program aimed at improving upselling and P2P performance

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, Indian Institute of Management, Indore

Bachelor of Engineering - BE, Computer Science, Shri G S Institute of Technology & Science

Public links

swatibandhewal.framer.website: https://swatibandhewal.framer.website/