Headline

Design Humanist | Design Engineer @Happening | Ex-Zeise Digital, Xetch & Metaborong | AI, Web3 & Product Design | UX Consultant

About

I bring order to chaos—and always lead with hands-on craft, not just conversations. What started as me tweaking Figma files and shipping frontend in React quickly grew into something bigger. I learned that great products aren’t built by aesthetics alone. They’re driven by clear narratives, empathy-led logic, and alignment between a founder’s ambition and what the user actually needs. That’s the space where I thrive. From simplifying messy Web3 onboarding to crafting SaaS tools that get used—I’ve focused more on tackling real product gaps than chasing visual trends. I’ve shaped UX for 2D browser games, AI-native platforms, decentralized apps, and lightning-fast Telegram MiniApps that need to make sense in seconds. These days, I head design verticle at Metaborong — a global dev studio pushing boundaries across Web2, Web3, and AI. I lead a growing team of designers, actively work with developers, and oversee design systems that evolve with the product—not just decorate it. At the same time, I’m the Chief Design Officer at Xetch Studios—a venture born to help founders go from scribbles to scalable, working UI. Our edge? 💪🏻 That blank screen problem. We solve it—fast. 💨 At Xetch, we don’t just create mockups; we build momentum. We bring - - Rapid structure and prototyping, - Business-first design systems, - End-to-end flows engineered for seamless handoff. Think of us as Sketch—but with an X-factor—soul, clarity, and an obsession with outcome. And me? 😃 I don’t vanish after the Figma file is handed off. I stay till the button works, the UX flows, and the product feels right in the user's hands. Because design that stops at handoff usually ends up… redesigned. If you’ve got something brewing—an idea, a half-baked mockup, or just a challenge that needs clarity—let’s connect. We might just build something that stands out!

Location

Hyderabad

AI stack

aistudio

antigravity

claude code

claude

gemini

Figma Make

Work experience

Design Engineer at Happening Design, Jun 2026 - Present · 6 mos, Hyderabad, Telangana, India

Senior UX Designer at Zeise Digital, Mar 2026 - Jun 2026 · 4 mos, Germany, - Leading end-to-end UX strategy across digital products, from discovery workshops to high-fidelity delivery - Translating complex business requirements into intuitive, scalable user experiences. - Architecting user flows, information structures, and interaction systems for web and mobile platforms. - Driving design decisions through research, usability testing, and data-backed insights - Building and maintaining structured design systems to ensure consistency across products - Collaborating closely with product managers, developers, and stakeholders to ship high-impact features at speed - Optimizing existing products through iterative improvements focused on usability, performance, and conversion - Contributing to proposal decks and client discussions, bridging business goals with user-centric thinking.

UX Strategy Consultant at Metaborong, Mar 2026 - May 2026 · 3 mos, Kolkata, West Bengal, India, - Working closely with founders and developers to align product vision with user-centered design decisions - Identifying UX gaps through audits and improving flows to increase activation and retention - Establishing experience principles that guide future product evolution - Refining scalable UI systems to maintain consistency across the product

UX strategy Consultant at Xetch, Mar 2026 - May 2026 · 3 mos, Kolkata, West Bengal, India, - Audit products and identify UX gaps - Making products feel premium, intuitive, and scalable - Improve conversion, retention, usability - Design trust-driven interactions

Founding Designer at Xetch, Jul 2025 - Mar 2026 · 9 mos, Kolkata, West Bengal, India, - Integrated a AI induced design operation of product design, client feedbacks and creative scope utilization on tight deadlines - Integrated synthetic persona research workflow with AI for fastening the ideation process - Crafted web3 UX patterns for client products to make it adaptable for users - Designed UX for AI products that boosted confidence of users on products - Built and managed a team of 3 designers with diverse talents to run the service cycle for clients

Core team member at Friends of Figma, Kolkata, Dec 2024 - Jan 2026 · 1 yr 2 mos, Kolkata, West Bengal, India, Contributing the community activity of Kolkata chapter. Planning events, working on design stuffs collaboratively with the core team

Lead Product Designer at Metaborong, Jul 2024 - Mar 2026 · 1 yr 9 mos, Kolkata, West Bengal, India, will be managing business logics and UED of upcoming products and lead a team of 3 - 4 designers

Product Designer at Metaborong, Apr 2024 - Jul 2024 · 4 mos, Kolkata, West Bengal, India, Collaborated with developers to define the user flow and buisness logics across various Web 3.0 & Web 2.0 based projects. - Created the entire design ecosystem and brand identity of the company. - Designing a virtual Queue management application - Ideated & prototyped a contactless Check-in system - designed a trading performance tracker - prototyped a NFT launchpad platform

Education

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, Academy of Technology

Public links

github: https://github.com/lensofswastik-art

lensofswastik.me: https://www.lensofswastik.me/