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ITC | XLRI Jamshedpur | Ex- Noise, Myntra | NIFT Delhi- IR 1

About

Currently working as a Manager at ITC, I handle on-ground execution and sales for personal care products, matches, and agarbatti across Chhattisgarh and East Maharashtra. My role is rooted in driving offtake through distributor and retailer ecosystems, with a strong focus on what actually influences consumer decisions at the last mile. Before this, I’ve worked across performance marketing and e-commerce- as a Performance Marketer at Noise managing the audio category on key marketplaces, and in the Partnerships & Omnichannel team at Myntra. I’m particularly interested in building consumer-focused brands at the intersection of culture, commerce, and behavior.

Location

Gurugram

AI stack

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notion

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Work experience

Manager- GR2 | Personal Care Products, Matches & Agarbatti at ITC Limited, Jan 2026 - Present · 8 mos, Nagpur, Maharashtra, India, - Managing sales and distribution for ITC’s personal care products, matches, and agarbatti across Chhattisgarh & East Maharashtra - Handling a ₹70Cr+ business across 11+ brands - Working closely with 100+ distributors and driving reach across 45,000+ retail outlets - Leading a team of 3 Area Managers, 19 Executives, and ~290 on-ground sales reps - Driving new launches, planning, and day-to-day execution at the market level

Assistant Under Training at ITC Limited, Jul 2025 - Dec 2025 · 6 mos, Pune District, Maharashtra, India

Sales & Marketing Intern at ITC Limited, Apr 2024 - Jun 2024 · 3 mos, Mumbai, Maharashtra, India, Worked on strengthening ITC’s ISS channel in Mumbai, including initiating and structuring a new ISS distributor model to improve reach and efficiency. Designed sell-in and sell-out strategy for ISS outlets, defining the operating structure and roles across specialty salesmen and area executives to improve execution and drive outlet-level performance.

Performance Marketing Associate at Noise, Jun 2022 - May 2023 · 1 yr, Gurugram, Haryana, India, Launched & optimized pay-per-click advertisement campaigns for Audio category products on e-marketplaces. Worked on engaging marketing content and weekly creative freshness on marketplaces, resulting in upliftment in Click-Through Rate (CTR) month-on-month. Ideated, initiated, and planned the addition of a new gifting feature on the Noise D2C website-Gonoise.com, and contributed immensely to refining the flow and SOP for this addition.

Category-Marketplace & Omnichannel at Myntra, Jan 2022 - May 2022 · 5 mos, Bengaluru, Karnataka, India, Built SOPs for the Seller Enablement Program; Helped Women Entrepreneurs gain more visibility via Myntra For Her Campaign; Prepared Modules &Training content for Seller University; Drove adoption of Partner Insights & Partner University

Sourcing Intern at Arvind Fashions Limited, Jul 2021 - Aug 2021 · 2 mos, India, -Studied the Flexible Manufacturing Supply Chain and streamlined the processes -Made T&As (GTM and Replenishment) for processes in Direct-to-Garment Technology -Recommended solutions to reduce the Replenishment Lead Times for Flexi -Built Cost Templates for brands like USPA, Flying Machine, Aeropostale & Arrow

Education

Master of Business Administration - MBA, Strategy & Marketing, XLRI Jamshedpur

Bachelor of Fashion Technology, Apparel Production Management, National Institute of Fashion Technology Delhi