--- title: "Swarnima Shukla - Product Designer - L2 in Bengaluru | Tal" description: "Meet Swarnima Shukla, Product Designer @Ethos | Prev: Meesho, Internshala | Design Mentor | Public Speaker based in Bengaluru. AI stack includes claude, lovable, and notebooklm. Explore public work links including swarnimashukla.work." image: "https://tal.club/meet/swarnima-shukla/share-image" --- # Swarnima Shukla on Tal ## Headline Product Designer @Ethos \| Prev: Meesho, Internshala \| Design Mentor \| Public Speaker ## About I'm a Product Designer with 5\+ years building consumer and enterprise products across E\-commerce, Education, and Fintech\. My work sits at the intersection of user needs, business strategy, and complex decision\-making from designing seller and customer experiences at Meesho to building high\-trust financial journeys at Ethos\. I'm drawn to ambiguous, high\-stakes problems and the work of simplifying them\. At Meesho, I redesigned the post\-order experience for 234M annual transacting users to build trust and transparency, cutting support calls 30% and order cancellations 50bps and rethought price recommendations for \~8 lakh active sellers, driving a 7% lift in order contribution\. Across both, the through line is the same: helping people make confident decisions when the stakes feel high\. I work end\-to\-end research, interaction design, prototyping, and design frameworks partnering closely with product, engineering, and research\. I care most about trust, behavioural design, and product discovery: the role design plays in how people navigate decisions that matter\. Beyond shipping, I shape conversations around product design and emerging tech through talks, panels, mentorship, and community\-led work\. Always happy to connect with people building products that genuinely help people\. 📩 swarnima\.shukla17@gmail\.com ## Location Bengaluru ## AI stack claude lovable notebooklm claudecode Figma Make Granola ## Work experience Product Designer \- L2 at Ethos, Feb 2026 \- Present · 7 mos, Bangalore Urban, Karnataka, India, \- Designing high\-trust experiences for consumers and agents on the Platform Design team, simplifying complex, compliance\-heavy journeys across the insurance purchase flow\. \- Own identity verification end\-to\-end across multiple touchpoint designing authentication moments that prevent platform fraud while reducing user anxiety at errors and edge cases, where trust is most fragile\. Product Designer 2 at Meesho, Aug 2024 \- Feb 2026 · 1 yr 7 mos, Bengaluru, Karnataka, India, Currently designing for Meesho Mall, Gold, and Speed PODs while maintaining the Post\-order experience framework adherence and creating content for Brand perception KR \(Design team's branding initiative\)\. 🛍️ B2C, Customer App \(Android & iOS\) \- Meesho Mall: Led VSKU\-level selection for Meesho Mall, using ChatGPT and Claude to accelerate framework definition, cross\-category scalability, and user concept testing\. \- Speed\(Fast delivery initiative\): Worked on awareness and discovery initiatives; improved user comprehension and speed promise, leading to orders/views uplift\. \- Post Order experience: Redesigned Order listing and order details flows for users to build trust and transparency that reduced support calls by 30% and order cancellations by 50bps\. \- Post Order framework: Defined cross\-POD guidelines for customer cerntric experiments to ensure primary JTBDs are not compromised for Order Listing and Details page while exploring new verticals 🤵🏻‍♀️ Extras \- Creating content and managing Instagram handle of Meesho's design team to ensure the visibility of work, culture, and people across the design industry\. \- Organized "Config WatchParty 2025" for the design team that helped in gaining insights and latest updates from the design community\. Product Designer at Meesho, Jun 2022 \- Jul 2024 · 2 yrs 2 mos, Bangalore Urban, Karnataka, India, 💸 B2B, Seller Dashboard \(Desktop & Mweb\) \- Price recommendation: Redesigned Price recommendation for 18 Lakh\+ sellers, driving 7% uplift in order contribution by aligning design with seller behaviour insights\. \- Smart Pricing: Designed smart pricing to automate price updates by building seller trust with a 45% feature adoption in the first phase of launch\. 🛍️ B2C, Customer App \(Android & iOS\) \- Live Video Shopping: Drove 0\-1 initiative to achieve PMF, facilitated strategy workshop with leadership to define 10x bets across 180 Mn\+ users 🤵🏻‍♀️ Extras \- Authored a guide on bias\-free user research and usability testing \(https://www\.meesho\.io/blog/usability\-testing\-101\-how\-we\-tap\-user\-insights\-to\-refine\-our\-products\) Product Designer at Internshala, Feb 2021 \- Jun 2022 · 1 yr 5 mos, Gurugram, Haryana, India, Internshala is India's \#1 Ed\-Tech platform for fresher jobs, internships and courses with 20Mn\+ active users\. \(https://internshala\.com/\) 💼 Work and responsibilities : \- Designed for recruitment product \(Web platform used by recruiters/employers to hire interns/freshers\)\. \- Collaborated with stakeholders to deliver impactful designs for Internshala Student Partners\(https://isp\.internshala\.com/\) that helped reduce website bounce rate by 22%\. \- Worked on 4\-month long Internship day campaign, designed Landing pages, ranking posters, mailers and certification for 2100\+ participating colleges\. \- Designed for multiple branding campaigns including themes for summer/winter internships, volunteering programs, and Premium subscription plans for employers\. UX / UI Designer at Ripple Design, Oct 2020 \- Feb 2021 · 5 mos, Hyderabad, Telangana, India, Ripple Design is a full\-service digital product design Agency which helps software and digital product companies design, build and grow their digital products\. https://www\.rippledesign\.co/ 💼 Work and responsibilities: • Collaborated with design team to create user flow, low fidelity / high fidelity designs and discussed KPI’s with clients and developers to provide required solution\. • Performed Competitor Analysis, Heuristic evaluations and market research to understand product and meet client's requirement with competitive solutions\. ## Education Bachelor of Technology, Computer science and engineering, SHRI RAMSWAROOP MEMORIAL COLLEGE OF ENGINEERING AND MANAGEMENT, LUCKNOW ## Public links - swarnimashukla\.work: https://swarnimashukla\.work/ [View the original profile](https://tal.club/meet/swarnima-shukla) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/swarnima-shukla#person", "name": "Swarnima Shukla", "url": "https://tal.club/meet/swarnima-shukla", "image": "https://tal.club/meet/swarnima-shukla/profile-photo.jpg", "description": "Meet Swarnima Shukla, Product Designer @Ethos | Prev: Meesho, Internshala | Design Mentor | Public Speaker based in Bengaluru. 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