Headline

Product Designer @Ethos | Prev: Meesho, Internshala | Design Mentor | Public Speaker

About

I'm a Product Designer with 5+ years building consumer and enterprise products across E-commerce, Education, and Fintech. My work sits at the intersection of user needs, business strategy, and complex decision-making from designing seller and customer experiences at Meesho to building high-trust financial journeys at Ethos. I'm drawn to ambiguous, high-stakes problems and the work of simplifying them. At Meesho, I redesigned the post-order experience for 234M annual transacting users to build trust and transparency, cutting support calls 30% and order cancellations 50bps and rethought price recommendations for ~8 lakh active sellers, driving a 7% lift in order contribution. Across both, the through line is the same: helping people make confident decisions when the stakes feel high. I work end-to-end research, interaction design, prototyping, and design frameworks partnering closely with product, engineering, and research. I care most about trust, behavioural design, and product discovery: the role design plays in how people navigate decisions that matter. Beyond shipping, I shape conversations around product design and emerging tech through talks, panels, mentorship, and community-led work. Always happy to connect with people building products that genuinely help people. 📩 swarnima.shukla17@gmail.com

Location

Bengaluru

AI stack

claude

lovable

notebooklm

claudecode

Figma Make

Granola

Work experience

Product Designer - L2 at Ethos, Feb 2026 - Present · 7 mos, Bangalore Urban, Karnataka, India, - Designing high-trust experiences for consumers and agents on the Platform Design team, simplifying complex, compliance-heavy journeys across the insurance purchase flow. - Own identity verification end-to-end across multiple touchpoint designing authentication moments that prevent platform fraud while reducing user anxiety at errors and edge cases, where trust is most fragile.

Product Designer 2 at Meesho, Aug 2024 - Feb 2026 · 1 yr 7 mos, Bengaluru, Karnataka, India, Currently designing for Meesho Mall, Gold, and Speed PODs while maintaining the Post-order experience framework adherence and creating content for Brand perception KR (Design team's branding initiative). 🛍️ B2C, Customer App (Android & iOS) - Meesho Mall: Led VSKU-level selection for Meesho Mall, using ChatGPT and Claude to accelerate framework definition, cross-category scalability, and user concept testing. - Speed(Fast delivery initiative): Worked on awareness and discovery initiatives; improved user comprehension and speed promise, leading to orders/views uplift. - Post Order experience: Redesigned Order listing and order details flows for users to build trust and transparency that reduced support calls by 30% and order cancellations by 50bps. - Post Order framework: Defined cross-POD guidelines for customer cerntric experiments to ensure primary JTBDs are not compromised for Order Listing and Details page while exploring new verticals 🤵🏻‍♀️ Extras - Creating content and managing Instagram handle of Meesho's design team to ensure the visibility of work, culture, and people across the design industry. - Organized "Config WatchParty 2025" for the design team that helped in gaining insights and latest updates from the design community.

Product Designer at Meesho, Jun 2022 - Jul 2024 · 2 yrs 2 mos, Bangalore Urban, Karnataka, India, 💸 B2B, Seller Dashboard (Desktop & Mweb) - Price recommendation: Redesigned Price recommendation for 18 Lakh+ sellers, driving 7% uplift in order contribution by aligning design with seller behaviour insights. - Smart Pricing: Designed smart pricing to automate price updates by building seller trust with a 45% feature adoption in the first phase of launch. 🛍️ B2C, Customer App (Android & iOS) - Live Video Shopping: Drove 0-1 initiative to achieve PMF, facilitated strategy workshop with leadership to define 10x bets across 180 Mn+ users 🤵🏻‍♀️ Extras - Authored a guide on bias-free user research and usability testing (https://www.meesho.io/blog/usability-testing-101-how-we-tap-user-insights-to-refine-our-products)

Product Designer at Internshala, Feb 2021 - Jun 2022 · 1 yr 5 mos, Gurugram, Haryana, India, Internshala is India's #1 Ed-Tech platform for fresher jobs, internships and courses with 20Mn+ active users. (https://internshala.com/) 💼 Work and responsibilities : - Designed for recruitment product (Web platform used by recruiters/employers to hire interns/freshers). - Collaborated with stakeholders to deliver impactful designs for Internshala Student Partners(https://isp.internshala.com/) that helped reduce website bounce rate by 22%. - Worked on 4-month long Internship day campaign, designed Landing pages, ranking posters, mailers and certification for 2100+ participating colleges. - Designed for multiple branding campaigns including themes for summer/winter internships, volunteering programs, and Premium subscription plans for employers.

UX / UI Designer at Ripple Design, Oct 2020 - Feb 2021 · 5 mos, Hyderabad, Telangana, India, Ripple Design is a full-service digital product design Agency which helps software and digital product companies design, build and grow their digital products. https://www.rippledesign.co/ 💼 Work and responsibilities: • Collaborated with design team to create user flow, low fidelity / high fidelity designs and discussed KPI’s with clients and developers to provide required solution. • Performed Competitor Analysis, Heuristic evaluations and market research to understand product and meet client's requirement with competitive solutions.

Education

Bachelor of Technology, Computer science and engineering, SHRI RAMSWAROOP MEMORIAL COLLEGE OF ENGINEERING AND MANAGEMENT, LUCKNOW

Public links

swarnimashukla.work: https://swarnimashukla.work/