Headline

FMCG & Retail Growth Leader | IIM Kozhikode | Sales, Category & Commercial Excellence | MT, E-com & GT

About

Driving growth at the intersection of category management, sales, and commercial effectiveness. With 15+ years of experience in FMCG, I bring a well-rounded perspective across Modern Trade, E-commerce, and General Trade, combining strong category thinking with disciplined sales execution and commercial acumen. My experience spans managing large-scale P&L, building high-impact channel strategies, and strengthening key account partnerships through structured trade investments and shopper-led initiatives. I have consistently delivered growth by improving category performance, enhancing in-market execution, and optimizing trade effectiveness across channels. Having worked across large organizations and entrepreneurial setups, I focus on building scalable business models, improving working capital efficiency, and driving alignment across cross-functional teams. I am particularly passionate about translating strategy into measurable outcomes through data-led decision-making, execution discipline, and strong team leadership.

Location

Bengaluru

AI stack

claude

gemini

grok

lovable

notebooklm

openai

Work experience

Lead - Omnichannel Business & Growth at Dr. Reddy's Laboratories, Mar 2024 - Present · 2 y 7 mo, Bengaluru, Karnataka, India

Category Marketing Lead at Reliance Retail, Aug 2022 - Feb 2024 · 1 yr 7 mos, Bengaluru, Karnataka, India

Category Head at udaan.com, Jan 2021 - May 2022 · 1 yr 5 mos, Bengaluru, Karnataka, India, P&L || Category Management || Sourcing || National Brands Management & Monetization || Pricing Strategy || Inventory Management || Team Leadership || Business Analytics

Co-Founder at ATEPL, Feb 2020 - Dec 2020 · 11 mos, India, Sales & Distribution || Expansion || Private Label Sourcing || B2B || B2C || E-commerce|| Operations

National Category Manager at Spencer's Retail, Apr 2019 - Jan 2020 · 10 mos, India, P&L || Category || Retail Operations || Buying & Merchandising || National Brands Management & Monetization || Pricing Strategy || Inventory Management || Cross Functional Team Leadership || Analytics || Supply Chain Management National Category Management of Foods & Groceries for 46 Hypermarket, 35 Supermarket, 85 Small format stores across the country along with the online channel.

National Key Accounts Manager at Tata Consumer Products, Sep 2016 - Apr 2019 · 2 y 7 mo, Mumbai

National Sales Development & GTM Manager at Abbott, Jul 2012 - Sep 2016 · 4 y 2 mo, Mumbai

Sales at GSK Consumer Healthcare, May 2011 - Jun 2012 · 1 y 1 mo, Kolkata

Sales at Nestle India Limited, Apr 2009 - May 2011 · 2 y 1 mo, Kolkata

Education

Master of Business Administration - MBA, Indian Institute of Management, Kozhikode

Bachelor of Technology - BTech, Biotechnology, Bengal Institute Of Technology