---
title: "Swapnil Kumar - Head of Marketing in Bengaluru | Tal"
description: "Meet Swapnil Kumar, Head of Marketing at Zinance based in Bengaluru. AI stack includes claude code, claude, and hermes agent."
image: "https://tal.club/meet/swapnil-kumar/share-image"
---

# Swapnil Kumar on Tal

## Headline

Head of Marketing at Zinance

## About

I build growth engines that scale revenue, not just campaigns that drive traffic\. Most recently, I joined Smartlead at sub\-$100K ARR and architected the full growth system that took it to \~$20M ARR\. That meant owning every stage of the revenue lifecycle: acquisition, pricing, onboarding, activation, monetization, expansion, and retention \- all at once, across all three growth phases \(0→1, 1→10, 10→20\)\. Along the way: \- Reduced churn from \~15% MoM to \~7% MoM while ARR scaled 200x \- Built a growth org from 2 → 17 people \- Turned Smartlead's infrastructure \(SmartSenders, SmartServers, SmartDelivery\) into expansion \+ retention revenue drivers, not just product features \- Scaled the Smartlead Slack community from 1K → 9K\+ operators into a community\-led acquisition flywheel \- Generated $221K in committed ARR in under 30 days via a hybrid annual revenue motion \- Built a Certified Partner Program that turned agencies into GTM multipliers Before Smartlead, I scaled growth at Razorpay \(₹5 Cr/month ad budgets, 150% signup growth, 50% CAC reduction\), Cashfree \(85% increase in transacting users, 54% GMV growth\), and managed $300K\+ in enterprise ad spend at OnlineSales\.ai for brands like Maruti Suzuki and Hyundai\. I think about growth differently: revenue architecture first, tactics second\. That means designing systems where every layer \-> product, community, partnerships, infrastructure becomes a distribution and retention engine\. If you're building in B2B SaaS, fintech, or high\-velocity consumer and you're serious about scaling sustainably let's connect\.

## Location

Bengaluru

## AI stack

claude code

claude

hermes agent

mcp

notion

openai

## Work experience

Head of Marketing at Zinance, Apr 2026 \- Present · 5 mos, Bengaluru, Karnataka, India

Marketing Consultant at EngageReel, Jan 2026 \- Mar 2026 · 3 mos, Bengaluru, Karnataka, India

Health and well\-being at Career Break, Nov 2025 \- Jan 2026 · 3 mos, Bengaluru, Karnataka, India

Head of Growth at Smartlead, Nov 2023 \- Nov 2025 · 2 yrs 1 mo, India

Growth Marketing Manager at Smartlead, Jul 2023 \- Nov 2023 · 5 mos

Head \- Growth & Marketing at FunctionUp, Feb 2023 \- Jun 2023 · 5 mos, India

## Education

Bachelor of Technology \- BTech, Mechanical Engineering, SIT\- Symbiosis Institute of Technology

Delhi Public School, Pune

[View the original profile](https://tal.club/meet/swapnil-kumar)

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