Swapnil Kumar on Tal
Headline
Head of Marketing at Zinance
About
I build growth engines that scale revenue, not just campaigns that drive traffic. Most recently, I joined Smartlead at sub-$100K ARR and architected the full growth system that took it to ~$20M ARR. That meant owning every stage of the revenue lifecycle: acquisition, pricing, onboarding, activation, monetization, expansion, and retention - all at once, across all three growth phases (0→1, 1→10, 10→20). Along the way: - Reduced churn from ~15% MoM to ~7% MoM while ARR scaled 200x - Built a growth org from 2 → 17 people - Turned Smartlead's infrastructure (SmartSenders, SmartServers, SmartDelivery) into expansion + retention revenue drivers, not just product features - Scaled the Smartlead Slack community from 1K → 9K+ operators into a community-led acquisition flywheel - Generated $221K in committed ARR in under 30 days via a hybrid annual revenue motion - Built a Certified Partner Program that turned agencies into GTM multipliers Before Smartlead, I scaled growth at Razorpay (₹5 Cr/month ad budgets, 150% signup growth, 50% CAC reduction), Cashfree (85% increase in transacting users, 54% GMV growth), and managed $300K+ in enterprise ad spend at OnlineSales.ai for brands like Maruti Suzuki and Hyundai. I think about growth differently: revenue architecture first, tactics second. That means designing systems where every layer -> product, community, partnerships, infrastructure becomes a distribution and retention engine. If you're building in B2B SaaS, fintech, or high-velocity consumer and you're serious about scaling sustainably let's connect.
AI stack
claude code
claude
hermes agent
mcp
notion
openai
Work experience
Head of Marketing at Zinance, Apr 2026 - Present · 5 mos, Bengaluru, Karnataka, India
Marketing Consultant at EngageReel, Jan 2026 - Mar 2026 · 3 mos, Bengaluru, Karnataka, India
Health and well-being at Career Break, Nov 2025 - Jan 2026 · 3 mos, Bengaluru, Karnataka, India
Head of Growth at Smartlead, Nov 2023 - Nov 2025 · 2 yrs 1 mo, India
Growth Marketing Manager at Smartlead, Jul 2023 - Nov 2023 · 5 mos
Head - Growth & Marketing at FunctionUp, Feb 2023 - Jun 2023 · 5 mos, India
Education
Bachelor of Technology - BTech, Mechanical Engineering, SIT- Symbiosis Institute of Technology
Delhi Public School, Pune
