Headline

Digital Product Manager | Ex-Adidas | Ex-Cashify | Ex-Moglix | Writer and Speaker @Toastmasters | Talks about #automation, #vendror consolidation, #supply chain, #recommerce, # immersive experience and #womenintech

About

I help global retail brands and digital commerce teams turn platform complexity into business outcomes — faster time-to-market, higher conversion, and margin they can actually see on a P&L. Over 14 years I've sat at the intersection of strategy and shipping. At Adidas, I owned the product P&L for Digital Showroom — a B2B merchandising platform contributing to ~80% of the brand's wholesale net sales globally. I led its 0→1 launch across four regions (NA, LATAM, EMEA, APAC), replaced physical selling tools with a fully digital workflow, and shipped a moodboard-sharing capability that generated ~€1M in incremental net sales after a round of structured user discovery. At Publicis Sapient, I'm leading digital commerce transformations for luxury fashion brands and retail chains. I architected a headless migration that cut PDP load times by 60%, defined a personalisation strategy that drove a 4.28% CVR uplift. When I see a whitespace, I don't wait for someone to put it on the roadmap — I build the case. What makes my approach different: I combine the rigour of a platform PM (API-first design, composable architecture, developer ecosystem thinking) with the commercial instincts of someone who has presented business cases to C-suites and secured budget for multi-year roadmaps. I've built and scaled PM orgs — hiring, setting OKR cadence, and running career frameworks for teams of 4–6 — while staying close enough to the work to write a PRD, facilitate a refinement, or prototype in Lovable before a client call. I'm a Certified AI PM (2026) and am actively applying GenAI to product discovery, roadmap prioritisation, and agentic workflow design. I believe the next generation of great PMs won't just use AI tools — they'll reshape how their teams discover and ship. If you're building a product org that needs to move fast on a complex platform, or a team that needs to level up its craft, let's talk.

Location

Gurugram

AI stack

aistudio

langchain

langgraph

openai

Work experience

Lead Product Manager at Publicis Sapient, Apr 2025 - Present · 1 yr 3 mos, Gurugram, Haryana, India, Leading North America retail initiatives, spearheaded the implementation of headless architecture for Ralph Lauren’s B2C website. This transformation enabled flexible content management, enhanced site performance, and included a comprehensive revamp of PDP and PLP with optimized user flows. Used AI tools (ChatGPT, Lovable) to create on-model product visuals and variations, building a business case that demonstrated clear conversion impact from richer product imagery.

Digital Product Manager at adidas, Jul 2021 - Mar 2025 · 3 yrs 9 mos, At Adidas I spearheaded the global rollout of Digital Showroom 2.0, a merchandising and B2B purchasing product, across 50 countries for Adidas' Key Customers, that account for ~ 80% of net sales in the wholesale domain.

Senior Technical Product Manager at Cashify, Nov 2020 - Jun 2021 · 8 mos, Gurugram, Haryana, India, Served as Product Area Lead for Cashify Alliance Product team in strategic roadmap planning, solutioning, and end-to-end delivery. Pioneered integrations with Enterprises, including Apple, Samsung, Vivo, Xiaomi, Paytm, among others, aimed at significantly boosting the mobile phone exchange conversion rate.

Senior Product Manager at Moglix, Jul 2020 - Oct 2020 · 4 mos, Charted self-served Supplier Portal and Supplier mobile app for all B2B and B2C Suppliers of Moglix for their order processing, payment tracking, catalog management and central support.

Product Manager at Moglix, May 2018 - Jun 2020 · 2 yrs 2 mos, Designed Runner mobile application (~80 runners and 14 Fulfillment Centers) to track real time pick up from Suppliers and delivery to Customers which enhanced the operational efficiency of warehouse. Also launched Sourcing Portal for RFQs (1000-line items per day) to digitize and streamline the manual process of receiving and responding to customer RFQs.

Principal Development Specialist at Agile Academy Prowareness, Oct 2016 - Mar 2017 · 6 mos, Bengaluru, Karnataka, India, • Gathered client requirements, analyzed the client issue of small and big business and executed solution, which led to increase in their online business revenue • Experience in liaising with the developers and product owner to finalize sprint backlog and creating user stories in Jira • Trained a team of five developers on the rapid application development platform to curb technology gap between onsite and offsite team • Acted as scrum master to help the team run as per guidelines of agile scrum framework

Education

Master of Business Administration - MBA, Marketing, School of Inspired Leadership

Engineer’s Degree, Information Technology, Uttarakhand Technical University