Headline

Sales Excellence | Pursuit Services | Accenture

About

Swagatika has a rich gamut of experience in Content Management, Creative Writing, Presales and Branding. In Accenture, she has supported the Sales Enablement Teams with a strong focus on Client Case Studies management, Digital Marketing Campaigns and Social Media Marketing. Her portfolio includes managing various content repositories and most importantly, creating various forms of content ― Client Stories, Demo Stories, Elevator Pitches, Collaterals, etc. in direct communication with practitioners and go-to-market professionals. She is supporting them with end-to-end content and collaboration support including content audits, content acquisition, content classification, content lifecycle management, search enablement, content promotion, internal site WordPress design and management. As a part of her prior work contour, she has written and supervised web content for some of the leading websites and portals. She has worked with qualified teams of Search Engine Optimizers (SEO) in the past and provided them with good quality content that brought about a dramatic shift in their websites’ traffic. Gallup Strengths: Achiever | Responsible | Team-player | Creative | Learner | Adaptable | Communicator

Location

Bengaluru

AI stack

antigravity

codex

opencode

Work experience

Sales Excellence | Pursuit Writing Associate Manager at Accenture, Mar 2023 - Present · 3 yrs 6 mos, Bengaluru, Karnataka, India

Accenture Song | Knowledge Management Team Lead at Accenture, Mar 2020 - Feb 2023 · 3 yrs, India

Accenture Digital | Knowledge Management Senior Analyst at Accenture, Mar 2018 - Feb 2020 · 2 yrs, Bengaluru, Karnataka, India

Content Head & Mom Community Manager at BabyOnBoard, Apr 2017 - Aug 2017 · 5 mos, Bengaluru, Karnataka, India, • Responsible for creating informative articles which help first-time parents to make product buying decisions with ease • To ensure publishing of high quality content through an extensive research of products and baby related issues / topics • Accountable for optimizing the articles/ blogs on basis of specific keywords which increase the search ranking of our website, bringing more visitors to it • Managing the community of moms through prompt response to queries and effective moderation of online and offline conversations • To organize and conceptualize campaigns to build mom community and boost brand awareness • Responsible for creating strategic marketing /communication plans to provide direction for the company’s public-facing communications

Content Writer at XL Dynamics India Pvt. Ltd., Feb 2016 - Nov 2016 · 10 mos, Mumbai Metropolitan Region, • Responsible for creating original content for Company website, newsletters, press releases, blogs, articles, advertising & marketing materials based on the requirements of internal stakeholders • To ensure that the content in Company website is not only fresh, but also optimized for the specific keywords that will increase its search ranking and will bring in more visitors • Accountable for all content marketing initiatives in Company to drive traffic, engagement, leads, that deliver sales and customer retention • Social Media Content Management – o To build and manage the company’s social media profiles (SMPs) and presence, including on Facebook, Twitter, LinkedIn, and Google Plus o To build an understanding of target audience & to post relevant news/articles on SMPs o Write, edit and act as organization gatekeeper for all external facing written content • To maintain editorial governance in order to keep the content consistent with Company’s brand voice, style and tone • Management of all creative resources within the Organization including designers, writers, and other agency personnel

Digital Content Manager at Digicore Technology Pvt Ltd, Sep 2015 - Jan 2016 · 5 mos, Mumbai Metropolitan Region, • Content marketing activities in order to drive consumers to the client’s website, which gave a greater opportunity to gain leads, thereby, leading to conversion o Twitter updates, Facebook posts, blog commenting o SEO and link building articles o Use of appropriate keywords to increase search rankings • SEO for pages of Clinicspots.com (Subsidiary company of Digicore Technologies Pvt. Ltd) • Performed off page activities: Directory submission, article submission, social bookmarking, Press releases, Q&A sites, Forum posting, blog commenting, Classifieds ad posting, business listing, PDF and PPT submissions • Keyword research using Ad word planner tools

Education

Master of Business Administration (MBA), Marketing and Finance, KIIT School of Management (KSOM), Bhubaneswar