Swagata Jana profile photo 1 on Tal

Swagata Jana

Growth| Brand Narrative | UX Designer

Bengaluru

3+ years of work experience

superU AI
Aug 20251 yr 1 moAug 2026

Voice AI platform enabling companies to deploy automated AI calling workflows. Designed and launched the entire SuperU website from 0 → 1, defining product messaging hierarchy, UX structure, and visual system. Redesigned onboarding and activation flows, improving signup retention from ~5% to 12%+. Reworked dashboard information architecture to make key workflows clearer and easier to execute. Identified friction in the user funnel using behavior insights and redesigned key interaction points to reduce drop-offs. Built reusable UI components and visual guidelines improving engineering collaboration. Led marketing design across landing pages, ads, and growth campaigns.
FOXO
May 20254 mosAug 2025

Longevity-focused startup in early product development phase. Designed the brand identity and visual design system from scratch. Established foundational design language used across product and marketing surfaces. Created product concept decks used for hiring, pitching, and early stakeholder communication.
Merlin AI by Foyer
Oct 20247 mosApr 2025

Bengaluru, Karnataka, India

Designed website banners, UI cards and festive splash screens used across Merlin web and product surfaces for campaigns and seasonal activations. Redesigned onboarding flows improving early stage user activation. Introduced scalable design patterns used across multiple product modules. Designed landing pages and performance creatives reduced CAC by 27% and increased CTR by 38%.
XCONICS
Jul 20242 mosAug 2024

Kolkata, West Bengal, India

XCONICS
Jun 20243 mosAug 2024

IoT and hardware tech startup. Redesigned the company website improving content hierarchy and usability. Built UX structure for a blog supporting content marketing and SEO. Prototyped web app interfaces based on real user feedback.
Cazz Karo
May 20231 yr 6 mosOct 2024

Kolkata, West Bengal, India

Built a college merchandise brand from scratch. Grew brand to $10K MRR, selling 5,000+ products across 27 campuses including IITs, NITs, and IIMs. Designed entire brand identity, packaging, product graphics, and all campaign visuals. Managed vendors, product drops, and campaign launches end-to-end.

Education

haldia institute of technology

Bachelor of Technology, Computer Engineering

haldia institute of technology

20204 yrs2024

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Headline

Growth| Brand Narrative | UX Designer

Location

Bengaluru

Work experience

Lead Designer at superU AI, Aug 2025 - Aug 2026 · 1 yr 1 mo, Voice AI platform enabling companies to deploy automated AI calling workflows. Designed and launched the entire SuperU website from 0 → 1, defining product messaging hierarchy, UX structure, and visual system. Redesigned onboarding and activation flows, improving signup retention from ~5% to 12%+. Reworked dashboard information architecture to make key workflows clearer and easier to execute. Identified friction in the user funnel using behavior insights and redesigned key interaction points to reduce drop-offs. Built reusable UI components and visual guidelines improving engineering collaboration. Led marketing design across landing pages, ads, and growth campaigns.

Visual Designer at FOXO, May 2025 - Aug 2025 · 4 mos, Longevity-focused startup in early product development phase. Designed the brand identity and visual design system from scratch. Established foundational design language used across product and marketing surfaces. Created product concept decks used for hiring, pitching, and early stakeholder communication.

Visual Designer at Merlin AI by Foyer, Oct 2024 - Apr 2025 · 7 mos, Bengaluru, Karnataka, India, Designed website banners, UI cards and festive splash screens used across Merlin web and product surfaces for campaigns and seasonal activations. Redesigned onboarding flows improving early stage user activation. Introduced scalable design patterns used across multiple product modules. Designed landing pages and performance creatives reduced CAC by 27% and increased CTR by 38%.

Graphic Designer at XCONICS, Jul 2024 - Aug 2024 · 2 mos, Kolkata, West Bengal, India

Interface Specialist at XCONICS, Jun 2024 - Aug 2024 · 3 mos, IoT and hardware tech startup. Redesigned the company website improving content hierarchy and usability. Built UX structure for a blog supporting content marketing and SEO. Prototyped web app interfaces based on real user feedback.

Founder at Cazz Karo, May 2023 - Oct 2024 · 1 yr 6 mos, Kolkata, West Bengal, India, Built a college merchandise brand from scratch. Grew brand to $10K MRR, selling 5,000+ products across 27 campuses including IITs, NITs, and IIMs. Designed entire brand identity, packaging, product graphics, and all campaign visuals. Managed vendors, product drops, and campaign launches end-to-end.

Education

Bachelor of Technology, Computer Engineering, haldia institute of technology

Swagata Jana - Lead Designer in Bengaluru | Tal