Headline

Content Operations | Scaling High-Retention Video Engines (30M+ Reach) | ex-Pocket FM & OWLED

About

Most people think content fails because of the algorithm. I learned early on that content fails because of a broken pipeline. In digital media, rooms tend to split into two camps: The pure creatives - brilliant storytellers who miss deadlines, fight workflows, and ignore data. The pure operators - spreadsheet masters who deliver on schedule, but build assembly lines for forgettable content that nobody watches. I refuse to choose between them. The ultimate edge in modern media is combining operational discipline in the engine with psychological tension in the story. At Pocket FM, that meant directing end-to-end production pipelines for 10+ concurrent international audio drama series - managing cross-border release calendars, multilingual script adaptations, and French voice actors without missing a single release window. At OWLED Media, it meant translating ambitious brand goals into structured production sprints and repeatable playbooks that creative teams could execute under tight deadlines. But corporate spreadsheets only tell half the story. I wanted to test these operational principles against the toughest audience in media: the short-form mobile feed. I built a digital storytelling engine from scratch to treat the feed as an empirical lab. I mapped scripts to strict narrative beats, engineered hooks to crush skip rates, and systematized post-production with AI-assisted prompt workflows and modular asset templates. The results across 90 days: • 10,500,000+ organic views generated • 98.8% non-follower reach (pure algorithmic distribution) • 13%-16% skip rates on 50-second narrative reels • 35s+ average watch time held across dozens of releases My operating framework: Pipeline Over Panic: Build workflows that eliminate creative friction and protect release velocity. Retention Over Vanity: Engineer narrative tension that earns full completion rather than cheap clicks. Data Over Guesswork: Let empirical analytics audit the creative process, turning distribution into a repeatable system. Core Focus: Content Operations | Media Pipeline Architecture | Short-Form Video Strategy | Creative Direction & Scripting | Audience Retention Analytics | Workflow Automation Open to discussing media pipelines, video growth strategies, and high-retention content engines. Connect here on LinkedIn or write to me at swagat.jena2002@gmail.com

Location

Bengaluru

AI stack

claude code

gemini

lovable

manus

metaai

midjourney

Work experience

Content Creator & Strategist at Instagram, Mar 2026 - Present · 7 mos, Remote, Founded and scaled an independent short-form digital media engine from 0 to 12,700+ followers, using empirical audience retention mechanics, structured scriptwriting frameworks, and automated post-production workflows. Core Production & Growth Architecture: • Audience Scale & Algorithmic Reach: Generated 10,500,000+ organic views and reached 7,140,000+ unique viewers within 90 days, maintaining a 98.8% non-follower discovery rate without paid spend. • Retention & Hook Engineering: Formulated a 3-beat narrative pacing framework (Friction → Pivot → Payoff) that compressed audience skip rates down to 13%–16% and sustained an average watch time of 35s–42s across long-format 50-second narrative videos. • End-to-End Pipeline Operations: Engineered a repeatable production pipeline covering story sourcing, narrative scripting, dynamic typography, and B-roll archival, consistently delivering high-volume weekly release sprints. • Workflow Modernization: Integrated AI prompt frameworks and editing automation presets (Premiere Pro, After Effects) to reduce asset turnaround cycles while maintaining production quality. Key Coverage Territories: Business & Startup Breakdowns, Sports Narratives, Media/Pop-Culture Case Studies, and Cultural Phenomena.

Operations Support Associate at Cobu, May 2026 - Aug 2026 · 4 mos, United States, Managed platform operations, AI workflow integration, and community engagement systems across US residential properties to drive resident satisfaction and improve lease renewal retention. • AI Workflow Automation: Architected and deployed end-to-end AI automation pipelines, eliminating repetitive manual operational tasks and reducing cross-functional workflow time by 40%. • Generative Asset Scaling: Directed creative production for residential community events, subsequently building and training custom AI design agents to scale promotional flyer output while maintaining strict visual brand standards. • Retention & Churn Strategy: Designed engagement initiatives bridging communication gaps between property management and residents, directly contributing to higher community NPS and reduced tenant churn. • Application & Community Moderation: Enforced proactive content and user moderation protocols across the live platform, maintaining safe, high-engagement digital environments across multiple property portfolios. Core Stack & Competencies: AI Workflow Automation | Process Optimization | Community Retention Strategy | Generative AI Prompting | SaaS Operations | Churn Reduction

Operations Associate - France at Pocket FM, Oct 2025 - Feb 2026 · 5 mos, Bengaluru, Karnataka, India, Led end-to-end production management for 10+ concurrent audio shows, ensuring seamless delivery from script to final asset. Managed a diverse pool of international voice-over artists across France, overseeing 200+ hours of audio content production. Key contributions: • Streamlined production pipeline, delivering 15% faster turnaround times from script to asset • Managed complex payout structures for writers and VOAs using Amazon QuickSight for data-driven financial operations • Leveraged NetSuite for comprehensive procurement lifecycle management and vendor invoice processing • Implemented AI tools to automate workflows and eliminate production bottlenecks • Conducted root-cause analysis identifying critical failure points in international production operations • Coordinated cross-functional problem-solving sessions with international teams to optimize production flow

Operations Associate at OWLED, Apr 2025 - Oct 2025 · 7 mos, Bengaluru, Karnataka, India, - Resource Allocation & Talent Operations: Curated and managed a flexible network of creative freelancers, matching talent capabilities to specialized project scopes to safeguard delivery timelines. - Operational Governance & SOPs: Designed and implemented standard operating procedures (SOPs) and formal Statements of Work (SOWs) for brand engagements, eliminating workflow bottlenecks and ensuring contract compliance. - Procurement & Budget Optimization: Evaluated new production technologies, software, and equipment alternatives, negotiating with third-party vendors to maximize operational efficiency and maintain cost discipline. - Cross-Functional Orchestration: Partnered across Business, Creative/Design, Legal, and Accounts teams to unify deliverable handoffs, contract approvals, and invoice clearances. - Live Event Execution: Managed the end-to-end operational rollout for paid brand collaboration webinars, coordinating technical workflows, stakeholder agendas, and partner deliverables to ensure smooth execution.

Digital Strategist at OWLED, Jan 2025 - Apr 2025 · 4 mos, Bengaluru, Karnataka, India, - Develop comprehensive advertising campaign strategies tailored to brand expectations, ensuring alignment with client goals and market trends. - Create compelling pitch decks to present innovative ideas and secure client buy-in for campaigns. - Conduct in-depth research, including trend analysis, competitive benchmarking, and brand insights, to inform data-driven strategies. - Identify engaging content from podcasts, including pull-out quotes, graphics, pre-caps, and reel-worthy moments, to amplify brand visibility and engagement. - Collaborate cross-functionally with creative, content, and solutions teams to ideate and execute innovative campaign concepts. - Continuously analyze campaign performance and industry trends to refine strategies and deliver measurable results for brands.

Solution Strategist at OWLED, Nov 2024 - Dec 2024 · 2 mos, Bengaluru, Karnataka, India, - Spearheaded client relations by understanding and addressing client requirements for creative projects, including ad shoots, campaign strategies, and brand deliverables. - Collaborated cross-functionally with internal departments (creative, strategy, production, and editing) to ensure seamless project execution and timely delivery. - Monitored and managed project timelines, ensuring alignment with estimated durations for strategy development, editing, approvals, and addressing potential delays. - Designed and delivered compelling pitch decks to secure client buy-in and drive project success. - Built and maintained strong, long-term relationships with key brands, fostering trust and ensuring repeat business. - Acted as a bridge between client expectations and internal teams, ensuring alignment and delivering high-quality solutions tailored to client needs.

Digital Marketing Intern at 6Degree, May 2024 - Jul 2024 · 3 mos, Bengaluru, Karnataka, India

Education

PGDM, Marketing, ISBR Business School

Bachelor of Business Administration - BBA, DAV School of Business Management, Unit-8, BBSR