---
title: "Swaathi R - Brand Maketing Manager - Jupiter & Zest in Bengaluru | Tal"
description: "Meet Swaathi R, Brand & Digital strategist | GTM & Product strategy, User Adoption (B2B & B2C), Product launch | GA4 & MarTech Stack based in Bengaluru. AI stack includes gemini."
image: "https://tal.club/meet/swaathi-rameshwar/share-image"
---

# Swaathi R on Tal

## Headline

Brand & Digital strategist \| GTM & Product strategy, User Adoption \(B2B & B2C\), Product launch \| GA4 & MarTech Stack

## About

A result\-oriented Marketing professional with a track record of scaling B2B and B2C brands through data\-driven strategy and cross\-functional leadership\. My expertise lies in bridging the gap between high\-level brand vision and technical execution, having managed marketing budgets exceeding ₹50\+ crores and delivering product launches\. I thrive in fast\-paced environments where I can collaborate with sales teams to align brand positioning with market strategy, whether it's managing a 40 million customer base, product launch, consumer growth strategies, spearheading B2B partnerships, my goal is always been the same \- Driving sustainable growth through innovation and measurable efficiency\. Core Competencies: GTM strategy \| Brand & Product Positioning \| Digital Marketing Strategy \| Budget & P&L management \| Stakeholder management \| Sales Enablement \| Marketing Analytics \(GA4\) \| MarTech Stack

## Location

Bengaluru

## AI stack

gemini

## Work experience

Brand Maketing Manager \- Jupiter & Zest at TVS Motor Company, Apr 2026 \- Present · 7 mos, Bengaluru

Brand Marketing Manager \- EV at TVS Motor Company, Feb 2025 \- Apr 2026 · 1 yr 3 mos

Manager \- CRM & Digital Marketing at Aditya Birla Lifestyle Brands Limited, Jul 2022 \- Feb 2025 · 2 yrs 8 mos, Bengaluru, Karnataka, India, 1\. Orchestrated comprehensive marketing calendar for 450\+ retail stores for a customer base of 40 million users, achieving a 10% YoY growth 2\. Maintained a high\-value repeat customer base of 56%, directly contributing to ₹200 cr revenue stream 3\. Spearheaded 'Winback Campaign', a first in the ABFRL brands, successfully clocking over ₹3 cr in incremental revenue\. Later helped other brands to adopted it as best practices 4\. Led end\-to\-end product strategies for 5 seasons across 415 stores, managing 250\+ targeted campaigns across diverse consumer segments 5\. Executed marketing launch across 126 retail store launch, overseeing retail launch events across digital, social and retail avenues\. Achieving an average of 450% growth in Net Revenue Sales during launch weekends\. 6\. Leveraged data\-driven insights to optimise SEM, SEO and app strategies, achieving high ROAS 7\. Worked with cross\-functional teams, managing 360\-degree campaigns featuring Taapsee Paanu, managing creative rollout to drive brand affinity and engagement

Marketing Manager at Pluxee, Jan 2022 \- Jun 2022 · 6 mos, 1\. Spearheaded customer lifecycle module for Sodexo\-Zeta digital platform \(now Pluxee\-Zeta\), achieving a 78% increase in app lead conversion rate through automated onboarding and engagement workflows 2\. Leveraged data analytics and user surveys to identify friction points in digital journey, directly contributing to a 9\.5 net promoter score \(NPS\) 3\. Defined and executed multi\-channel growth strategies across App, email, SMS, social media, optimizing for user retention and increasing daily active users by 11% 4\. Acted as "Voice of Consumer" by translating complex market research and consumer behaviour patterns into actionable product feature enhancements 5\. Led GTM strategy for new digital benefit products, co\-ordinating with cross\-functional teams to ensure seamless market entry and 100% alignment on brand positioning

Assistant Manager \- Consumer Marketing at Pluxee, Jan 2020 \- Dec 2021 · 2 yrs, Mumbai Area, India, 1\. Developed high\-impact sales enablement kits and toolkits that empowered sales team to address unmet market needs driving 7% increase in lead conversion 2\. Conducted large\-scale demographic profiling and competitive analysis of employee benefits landscape

Consumer Marketing Intern at Pluxee India, Apr 2019 \- May 2019 · 2 mos, Bangalore, Worked effectively in the company on assignments such as analysis of the consumer market based on various social media: Facebook, Instagram, LinkedIn\.

## Education

Masters in business administration, Business Administration and Management, General, SYMBIOSIS INTERNATIONAL UNIVERSITY

Engineer’s Degree, Electronics and Communication Engineering, Anna University Chennai

[View the original profile](https://tal.club/meet/swaathi-rameshwar)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/swaathi-rameshwar#person",
      "name": "Swaathi R",
      "url": "https://tal.club/meet/swaathi-rameshwar",
      "image": "https://tal.club/meet/swaathi-rameshwar/profile-photo.jpg",
      "description": "Meet Swaathi R, Brand & Digital strategist | GTM & Product strategy, User Adoption (B2B & B2C), Product launch | GA4 & MarTech Stack based in Bengaluru. AI stack includes gemini.",
      "jobTitle": "Brand Maketing Manager - Jupiter & Zest",
      "worksFor": {
        "@type": "Organization",
        "name": "TVS Motor Company"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Brand Maketing Manager - Jupiter & Zest"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "SYMBIOSIS INTERNATIONAL UNIVERSITY"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Anna University Chennai"
        }
      ],
      "knowsAbout": [
        "gemini"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/swaathi-rameshwar#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/swaathi-rameshwar#webpage",
      "url": "https://tal.club/meet/swaathi-rameshwar",
      "name": "Swaathi R on Tal",
      "description": "Meet Swaathi R, Brand & Digital strategist | GTM & Product strategy, User Adoption (B2B & B2C), Product launch | GA4 & MarTech Stack based in Bengaluru. AI stack includes gemini.",
      "dateModified": "2026-10-28T01:31:31.416Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/swaathi-rameshwar#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/swaathi-rameshwar/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/swaathi-rameshwar/profile-photo.jpg",
        "caption": "Swaathi R profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```