Headline

Brand & Digital strategist | GTM & Product strategy, User Adoption (B2B & B2C), Product launch | GA4 & MarTech Stack

About

A result-oriented Marketing professional with a track record of scaling B2B and B2C brands through data-driven strategy and cross-functional leadership. My expertise lies in bridging the gap between high-level brand vision and technical execution, having managed marketing budgets exceeding ₹50+ crores and delivering product launches. I thrive in fast-paced environments where I can collaborate with sales teams to align brand positioning with market strategy, whether it's managing a 40 million customer base, product launch, consumer growth strategies, spearheading B2B partnerships, my goal is always been the same - Driving sustainable growth through innovation and measurable efficiency. Core Competencies: GTM strategy | Brand & Product Positioning | Digital Marketing Strategy | Budget & P&L management | Stakeholder management | Sales Enablement | Marketing Analytics (GA4) | MarTech Stack

Location

Bengaluru

AI stack

gemini

Work experience

Brand Maketing Manager - Jupiter & Zest at TVS Motor Company, Apr 2026 - Present · 7 mos, Bengaluru

Brand Marketing Manager - EV at TVS Motor Company, Feb 2025 - Apr 2026 · 1 yr 3 mos

Manager - CRM & Digital Marketing at Aditya Birla Lifestyle Brands Limited, Jul 2022 - Feb 2025 · 2 yrs 8 mos, Bengaluru, Karnataka, India, 1. Orchestrated comprehensive marketing calendar for 450+ retail stores for a customer base of 40 million users, achieving a 10% YoY growth 2. Maintained a high-value repeat customer base of 56%, directly contributing to ₹200 cr revenue stream 3. Spearheaded 'Winback Campaign', a first in the ABFRL brands, successfully clocking over ₹3 cr in incremental revenue. Later helped other brands to adopted it as best practices 4. Led end-to-end product strategies for 5 seasons across 415 stores, managing 250+ targeted campaigns across diverse consumer segments 5. Executed marketing launch across 126 retail store launch, overseeing retail launch events across digital, social and retail avenues. Achieving an average of 450% growth in Net Revenue Sales during launch weekends. 6. Leveraged data-driven insights to optimise SEM, SEO and app strategies, achieving high ROAS 7. Worked with cross-functional teams, managing 360-degree campaigns featuring Taapsee Paanu, managing creative rollout to drive brand affinity and engagement

Marketing Manager at Pluxee, Jan 2022 - Jun 2022 · 6 mos, 1. Spearheaded customer lifecycle module for Sodexo-Zeta digital platform (now Pluxee-Zeta), achieving a 78% increase in app lead conversion rate through automated onboarding and engagement workflows 2. Leveraged data analytics and user surveys to identify friction points in digital journey, directly contributing to a 9.5 net promoter score (NPS) 3. Defined and executed multi-channel growth strategies across App, email, SMS, social media, optimizing for user retention and increasing daily active users by 11% 4. Acted as "Voice of Consumer" by translating complex market research and consumer behaviour patterns into actionable product feature enhancements 5. Led GTM strategy for new digital benefit products, co-ordinating with cross-functional teams to ensure seamless market entry and 100% alignment on brand positioning

Assistant Manager - Consumer Marketing at Pluxee, Jan 2020 - Dec 2021 · 2 yrs, Mumbai Area, India, 1. Developed high-impact sales enablement kits and toolkits that empowered sales team to address unmet market needs driving 7% increase in lead conversion 2. Conducted large-scale demographic profiling and competitive analysis of employee benefits landscape

Consumer Marketing Intern at Pluxee India, Apr 2019 - May 2019 · 2 mos, Bangalore, Worked effectively in the company on assignments such as analysis of the consumer market based on various social media: Facebook, Instagram, LinkedIn.

Education

Masters in business administration, Business Administration and Management, General, SYMBIOSIS INTERNATIONAL UNIVERSITY

Engineer’s Degree, Electronics and Communication Engineering, Anna University Chennai