Headline

Product Marketing and Management

About

Hi, I'm Sai Susmita Gorantla, and I hold a Master's degree in Biotechnology from the National Institute of Technology (NIT) Warangal. My academic journey at NIT ignited my curiosity for the intricacies of biotechnology and laid the foundation for my career. With experience spanning cross-functional teams, I specialize in delivering impactful solutions for life sciences R&D. Starting as a Graduate Engineer at the Bureau of Indian Standards, I honed my attention to detail, analytical skills, strategic planning and quality assurance expertise. In my current role as a Senior Associate, I focus on managing complex projects, aligning cross-functional teams, and optimizing product technical workflows to achieve strategic business objectives. My ability to bridge technical and business perspectives has consistently enabled me to streamline operations, enhance team collaboration, and deliver value-driven outcomes. Feel free to connect with me to discuss job opportunities, industry insights, or to share your experiences. I am always eager to learn from others and expand my network.

Location

Delhi

AI stack

cursor

opencode

claudecode

Work experience

Senior Associate - Product Marketing at Elucidata, Sep 2023 - Present · 3 yrs, Delhi, India, • Leading and managing the end-to-end development of 50+ integrated sales enablement assets (pitch decks, case studies, battlecards, brochures, playbooks, webpages) by establishing cross-functional GTM project plans, resulting in a boost in deal velocity and accelerating B2B SaaS product adoption. • Crafting compelling, insight-led solution narratives and sales playbooks tailored to diverse buyer personas, enabling sales teams to differentiate value, solve high-priority customer problems, and amplify win-rates across industries. • Evangelizing the product features internally and externally by championing narrative, building product documentation, and highlighting key business differentiators for broader product impact • Created and maintained reusable customer-centric collateral, prioritizing feedback and GTM objectives to accelerate customer onboarding and adoption.

Graduate Engineer | Market Research at Bureau of Indian Standards, Oct 2022 - Sep 2023 · 1 yr, Surat, Gujarat, India, • Conducted primary and secondary market research to built strong customer relationships and to gather actionable market intelligence and inform strategy. • Synthesized findings into brand positioning recommendations that influenced communication and awareness campaigns for ISI-certified products (B2C). • Collaborated with leadership to integrate market and regulatory insights into brand development strategies, improving alignment with evolving consumer expectations. • Led field surveys and stakeholder interviews to uncover consumer sentiment and product preference trends, shaping future product communication and standardization strategies.

Graduate Researcher at National Institute of Technology Warangal, Aug 2021 - Jul 2022 · 1 yr, Warangal, Telangana, India, Worked on "Process development strategy for the production of serratiopeptidase by recombinant Yarrowia lipolytica".

Research And Development Intern at CSIR India, Jan 2019 - Jun 2019 · 6 mos, Chandigarh Area, India, I worked on "Extraction, purification and characterization of purple membrane containing Bacteriorhodopsin from Halobacterium salinarum mutant" at CSIR-IMTECH.

Sakura Science Exchange Student at Teikyo University, Japan, Oct 2018 - Oct 2018 · 1 mo, Japan, I was selected for Sakura Science Exchange Program where I worked on "Transformation of plant Cells using Gene Gun method and its visualization using Confocal Microscope" under the guidance of Dr.Shinomura.

Education

Master of Technology - MTech, Biotechnology, National Institute of Technology warangal

Bachelor of Technology - BTech, Biotechnology, Amity University Gurugram