Sushruth KP profile photo 1 on Tal

Sushruth KP

Content-Led Growth | Built & scaled 20+ Youtube and Instagram channels with 100M+ monthly impressions organically for @Groww | Regional & AI-led Growth

Bengaluru

12+ years of work experience

Groww, India
Dec 20196 yrs 9 mosPresent

Greater Bengaluru Area

First full-time content hire at Groww. Built the organic engine behind 20 YouTube channels, 5.3M+ subscribers, and 100M+ monthly impressions — with zero paid spend. ^ Built Groww's YouTube network from scratch to 20 channels and 5.3M+ subscribers: 6 flagship and product channels (3.6M), 7 regional-language channels (1.2M), and 7 shows and creator-led formats. ^ Scaled regional-language content across 7 languages — Kannada, Tamil, Telugu, Malayalam, Marathi, Gujarati, and Bengali — building 1.2M+ subscribers in non-English markets organically. ^ Launched show-brand IP, including podcasts (Moneytalks, Thrive), Gen Z formats (Campus Core), and documentary series (How They Made It by Groww). ^ Built and led the content team from a solo function to a multi-pod operation — hiring and managing scriptwriters, editors, channel managers shipping across 7 languages simultaneously. ^ Ran influencer and creator partnerships end-to-end: launched creator-led channels (Groww Edge with Jayanth Mundra), onboarded creators like Anushka Rathod, Shashank Udupa, Neeraj Arora, Vaibhav Sisinty, CA Rachana Ranade for collaborations, and built the creator ecosystem feeding the channel network. ^ Designed content production as build-once infrastructure: repeatable scripting, localization, and publishing workflows that scaled output without proportional headcount or spend.
IndianMoney.com
Apr 20181 yr 9 mosDec 2019

Bengaluru, Karnataka, India

IndianMoney.com
Dec 20163 yrs 1 moDec 2019

Bengaluru, Karnataka, India

I was the founding member of the digital marketing team and played a pivotal role in team scaling.
IndianMoney.com
Oct 20145 yrs 3 mosDec 2019

Bengaluru Area, India

Sushruth’s AI Stack

elevenlabs
elevenlabs
gemini
gemini
hedra
hedra
hermes agent
hermes agent
hugging face
hugging face
Wispr Flow
Wispr Flow

Education

Visvesvaraya Technological University

Bachelor of Engineering, Computer Science

Visvesvaraya Technological University

20094 yrs2013
St. Aloysius (Deemed to be University)

Pre University Education, PCMB

St. Aloysius (Deemed to be University)

20072 yrs2009

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Headline

Content-Led Growth | Built & scaled 20+ Youtube and Instagram channels with 100M+ monthly impressions organically for @Groww | Regional & AI-led Growth

About

Senior Growth Manager with 6+ years of experience in the financial services industry, currently building content led organic growth and distribution at Groww. Skilled in Organic Growth, Content-Led Growth, Influencer Marketing, Digital PR, Regional Language Content Strategy, GTM Execution, Community Building, Content production, AI-Powered Content Operations and Team Leadership. Built and scaled 13 YouTube channels driving 100M+ monthly impressions organically across Hindi, English, Kannada, Tamil, Telugu and Malayalam. Led all-out GTM for youtube channels run by Influencers under Powered by Groww umbrella and contributed to the core marketing team during Groww’s IPO. Outside work, I think a lot about where Indian content and AI are heading — and I'm starting to write about it here.

Location

Bengaluru

AI stack

elevenlabs

gemini

hedra

hermes agent

hugging face

Wispr Flow

Work experience

Senior Manager II - Content, social media & Organic Growth at Groww, India, Dec 2019 - Present · 6 yrs 9 mos, Greater Bengaluru Area, First full-time content hire at Groww. Built the organic engine behind 20 YouTube channels, 5.3M+ subscribers, and 100M+ monthly impressions — with zero paid spend. ^ Built Groww's YouTube network from scratch to 20 channels and 5.3M+ subscribers: 6 flagship and product channels (3.6M), 7 regional-language channels (1.2M), and 7 shows and creator-led formats. ^ Scaled regional-language content across 7 languages — Kannada, Tamil, Telugu, Malayalam, Marathi, Gujarati, and Bengali — building 1.2M+ subscribers in non-English markets organically. ^ Launched show-brand IP, including podcasts (Moneytalks, Thrive), Gen Z formats (Campus Core), and documentary series (How They Made It by Groww). ^ Built and led the content team from a solo function to a multi-pod operation — hiring and managing scriptwriters, editors, channel managers shipping across 7 languages simultaneously. ^ Ran influencer and creator partnerships end-to-end: launched creator-led channels (Groww Edge with Jayanth Mundra), onboarded creators like Anushka Rathod, Shashank Udupa, Neeraj Arora, Vaibhav Sisinty, CA Rachana Ranade for collaborations, and built the creator ecosystem feeding the channel network. ^ Designed content production as build-once infrastructure: repeatable scripting, localization, and publishing workflows that scaled output without proportional headcount or spend.

Growth Hacker at IndianMoney.com, Apr 2018 - Dec 2019 · 1 yr 9 mos, Bengaluru, Karnataka, India

Assistant Manager at IndianMoney.com, Dec 2016 - Dec 2019 · 3 yrs 1 mo, Bengaluru, Karnataka, India, I was the founding member of the digital marketing team and played a pivotal role in team scaling.

Web Developer at IndianMoney.com, Oct 2014 - Dec 2019 · 5 yrs 3 mos, Bengaluru Area, India

Education

Bachelor of Engineering, Computer Science, Visvesvaraya Technological University

Pre University Education, PCMB, St. Aloysius (Deemed to be University)