Headline

🚀 Salesforce Marketing Cloud Specialist | 6+ Yrs in Campaign Automation, Journey Builder & CRM Strategy | Driving Personalized Digital Experiences & Customer Engagement | Agile | Team Leader

About

6+ years. Dozens of campaigns. One mission: smarter, more human customer journeys. I’m a Salesforce Marketing Cloud pro who loves turning data into connection. From journey builder to CRM strategy, I’ve led, built, and optimized across the board at WPP Productions, Accenture, Infosys, and beyond. I lead with curiosity, deliver with precision, and collaborate with purpose. Let’s make marketing more personal.

Location

Bengaluru

AI stack

antigravity

codex

claudecode

Work experience

Specialist - Campaign Execution at WPP Production, Aug 2025 - Present · 1 yr 1 mo, India

Packaged app development senior analyst at Accenture, Jan 2025 - Jul 2025 · 7 mos, Hybrid, 🚀 Senior Analyst – Salesforce Marketing Cloud Spearheaded the development and deployment of targeted email marketing campaigns, improving engagement rates by over 25% through precise segmentation and personalized content strategies. Ensured seamless performance across devices and email clients by developing responsive campaign templates, contributing to a consistent user experience. Mentored junior analysts, creating onboarding guides and leading weekly knowledge-sharing sessions—resulting in faster ramp-up and improved team productivity.

Technology Analyst at Infosys, Oct 2020 - Jan 2025 · 4 yrs 4 mos, Bengaluru, Karnataka, India, 📈 Technology Analyst – Salesforce Marketing Cloud Managed and optimized subscriber data through Salesforce Contact Builder, SQL queries, and data extensions to ensure precise audience targeting and compliance. Designed and executed over 20+ multi-channel campaigns using Journey Builder, Automation Studio, and Email Studio—delivering measurable improvements in customer retention. Streamlined deployment processes by establishing best practices for scheduling, QA, and post-deployment monitoring, reducing campaign error rates by 40%. Served as the primary point of contact for client communications around campaign scheduling, performance insights, and troubleshooting—strengthening client trust and transparency. Played a pivotal role in adopting agile processes within the team, boosting sprint efficiency and delivery consistency.

Education

Bachelor of Engineering - BE, Computer Science, Siddaganga Institute of Technology