Headline

Business & Growth Leader | Strategy | P&L | GTM | Partnerships | 0→1 & Scaling Businesses | CEO

About

Most business leaders spend their careers mastering one function. Mine has been built by understanding how every function connects. My strength lies in understanding the complete business ecosystem from strategy and governance to product, technology, operations, growth, and customer experience. Over the last 9+ years, I have worked across corporate relations, business development, customer success, legal advisory, cross-border logistics, operations, technology, e-commerce, marketing, P&L management, and entrepreneurship. This breadth of experience has given me a unique ability to view businesses as interconnected systems rather than isolated departments. I began my career working alongside businesses across technology, banking, fintech, manufacturing, pharmaceuticals, and logistics, gaining exposure to corporate structuring, commercial negotiations, regulatory frameworks, strategic partnerships, and business growth. A defining chapter of my career was being part of the founding team at Xhipment, where I built and scaled the Air Exports business. From designing pricing strategies and GTM plans to establishing Customer Success functions and operational frameworks, I helped launch a new business vertical that generated over $1M in revenue within its first eight months. I also worked closely with global organizations including Amazon and Walmart, building partnerships, processes, and customer experiences that enabled growth at scale. Today, as CEO & Co-Founder of Burasuna Pvt. Ltd., I lead the development and growth of consumer brands across lifestyle, home décor, gifting, and accessories. My role spans market research, consumer insights, product development, sourcing, branding, website development, e-commerce, marketplace management, logistics, operations, marketing, automation, strategic partnerships, and business performance. Throughout my career, I have intentionally gravitated toward roles that allowed me to learn different parts of a business, from legal and commercial functions to operations, customer success, logistics, technology, marketing, and entrepreneurship. The more I learned, the more I realized that the biggest opportunities and challenges often sit at the intersection of these functions. That curiosity continues to shape how I lead, build, and make decisions today.

Location

Bengaluru

AI stack

grok

meta

notebooklm

Adobe Firefly

Canva Magic Studio

Figma Make

Work experience

CEO & Co-Founder at THE STATEMENT P'S, Sep 2024 - Present · 2 y 1 mo, Bengaluru, Co-founded The Statement P's, an accessories and gifting brand, and drove it from launch to 1,000+ orders within three months. - Built and led the founding team, shaping the structure and direction of the brand from day one. - Owned brand strategy, pricing, and growth direction from launch, including brand identity and positioning. - Directed website strategy and development for statementps.com, owning the brand's primary digital storefront. - Led vendor management and sourcing partnerships, building the supplier relationships the business runs on. - Built and managed strategic partnerships driving the brand's growth and market presence. - Built the brand's operating infrastructure from scratch, including inventory and order-management systems designed to scale without breaking. - Led go-to-market and channel strategy across Shopify, Amazon, and Myntra, tailoring positioning and pricing to each platform.

Co-Founder & CEO at Burasuna Pvt Ltd, Aug 2024 - Present · 2 y 2 mo, Bengaluru, Built BuRaSuNa from a blank page into a 3-brand, 500+ SKU D2C portfolio generating 1,000+ orders within its first three months, Leading every function from P&L to product to operations. - Co-Founded the company and built the team, structure, and systems from zero, designing an organization that runs on process, not oversight. - Own full P&L across all three brands: pricing, brand strategy, growth direction, and where to invest next. - Engineered the company's entire operating backbone, inventory and order-management infrastructure spanning raw materials to final sale. - Designed brand identity and visual systems for all three brands, and led marketing strategy and website development from the ground up for The Statement P's. - Run global sourcing across four countries, owning every vendor relationship, negotiation, and reorder. - Set differentiated GTM and channel strategy per brand, driven by performance data, not guesswork. - Personally negotiated and closed a 2,000-unit corporate gifting deal with one of India's largest brands.

Business Head - Air Exports (Founding Team) at Xhipment.com, Apr 2023 - Dec 2024 · 1 y 8 mo, Bengaluru, Founding team member at Xhipment, a US-based logistics company and official partnered carrier for Amazon Global Selling across the US, UK, and Germany. Took ownership of a new business vertical from the ground up, building the strategy, team, and operations for Air Exports as part of the founding team. Built and led the Customer Success function from scratch, standing up the team, processes, and systems that supported it. Set go-to-market strategy and pricing direction for the IN-US Air Exports business. Built strategic partnerships with major global buying houses, including Amazon and Walmart, driving market expansion into new trade lanes. Identified and led the launch of new international trade lanes, owning market research, pricing strategy, and exporter partnerships end-to-end. Represented the company publicly at industry events, including a sustained partnership presence at Amazon's Export Connect.

Personal goal pursuit at Career Break, Mar 2023 - Apr 2023 · 2 mos, Bengaluru, Karnataka, I took a brief career break for a month. During this period, I focused on personal development and strategic planning for my next professional endeavor. This break allowed me to recharge and reflect on my career goals, ensuring that I was fully prepared to take on new challenges and make impactful contributions in my subsequent roles.

Manager- Corporate Relations & Business Development & Paralegal at Kochhar & Co., Feb 2020 - Feb 2023 · 3 yrs 1 mo, Bangalore Urban, Karnataka, India, At Kochhar & Co., I cultivated a multifaceted career, progressing from Executive Assistant to Manager of Corporate Relations and Business Development. I identified and engaged with target clients across industries such as IT, Banking, Fintech, Manufacturing, R&D, and Pharmaceuticals, developing optimized communication plans to meet their needs and strategic goals. My work involved observing and reporting on socio-economic and political trends, maintaining open communication with leadership, and coordinating inter-organizational collaborations, conferences, and event sponsorships. As a Manager of Client Invoicing and Outreach, I served as the single point of contact for high-value client relationships, resolving escalations and managing invoices, engagement letters, and budgets. I also drafted and negotiated complex contracts, service agreements, and commercial documents, and advised clients on various legal matters, including licensing, compliance, and dispute resolution. In my early role as a Paralegal, I incorporated multiple companies under the Companies Act 2013, drafted pleadings and affidavits, and assisted in arbitration proceedings for sexual harassment disputes. My meticulous approach to legal problem-solving and strategic mindset were pivotal in delivering successful outcomes. Overall, my tenure at Kochhar & Co. refined my legal expertise, strategic thinking, and client-centric approach, laying a strong foundation for my career in business development and legal advisory roles.

Assistant manager corporate relations & Administration at Kochhar & Co., Dec 2018 - Feb 2020 · 1 yr 3 mos, Bengaluru, Karnataka, India

Executive Administration at Kochhar & Co., Sep 2018 - Dec 2018 · 3 mo, Bengaluru, Karnataka, India

Education

Bachelors of hospitality Management & Catering Technology, M.S. RAMAIAH UNIVERSITY OF APPLIED SCIENCES, BANGALORE

Public links

statementps.com: https://www.statementps.com/