Headline

Senior Product Designer | Fintech & Consumer Products | Product Design & Strategy | 4YOE

About

Product Designer with 4 years of experience specializing in fintech, having designed for savings and investment platforms like Gullak and currently leading design for Scripbox, where clarity, trust, and precision are critical. Beyond fintech, I’ve worked across both B2C and B2B products in travel and social platforms, contributing to 0→1 launches as well as scaling live products. My work spans customer-facing experiences, internal tools, and growth surfaces, and I enjoy working on ambiguous problem spaces, bringing structure to complexity and shaping systems that can evolve with both user and business needs. More recently, I’ve been exploring AI-native workflows and building with AI tools as part of my process, using them to prototype faster, deepen technical understanding, and rethink how intelligent product experiences are designed.

Location

Greater Bengaluru Area

AI stack

claude code

claude

codex

cursor

gemini

lovable

Work experience

Senior Product Designer at Parallel Design Studio, Apr 2026 - Present · 5 mo, Bengaluru, Karnataka, India, Currently leading design across product, web, and marketing at Scripbox, a wealth management and advisory platform managing over ₹20,000 Cr ($2.4B) in AUM, while managing a team of 4 designers. Responsible for design strategy and bringing clarity to complex investment and advisory experiences across all client touchpoints. ~ Redesigned Scripbox's web experience end-to-end — shipping transactional and reporting capabilities that retired the legacy website, driving 2.2x login growth quarter over quarter and 312% growth in repeat users ~ Owned GTM for Scripbox's investment preferences launch — an in-app stories campaign turning risk-profile consequences into relatable narratives, driving profile completion up 2x and auto-balance enablement up 3x ~ Rebuilt portfolio performance reporting from static PDFs into a live, explorable experience on the client portal ~ Apply systems thinking across the product, tracking how changes ripple across the web app, marketing site, and monthly client reports, so every touchpoint stays consistent as the product evolves

Product Designer 2 at Parallel Design Studio, Jan 2025 - Apr 2026 · 1 y 3 mo, Bengaluru, Karnataka, India, Owned end-to-end design of 10+ features for Gullak's 1M+ users including design, strategy, and product thinking in close collaboration with engineering. ~ Designed and launched CaratLane's first jewelry savings scheme on Gullak as a proof of concept, scaling the model to 10+ jewellery schemes on the platform ~ Drove 3x GTV growth during Akshaya Tritiya and Diwali through festive campaigns, owning brand design, visual design, and motion design across the theming ~ Designed B2B internal software for jewelers to track gold loans and disbursement, white-labeled and rolled out across multiple jewelry partners ~ Led design for Gullak's collaboration page with Flipkart Minutes, and designed marketing creatives for print placements including Times of India Partnered with Meta and TTC Labs on a UX research workshop, engaging policymakers, lawyers, and domain experts to explore best practices for compliance in voice-first experiences and regulatory considerations while designing personal superintelligence for AI glasses.

Product Designer at Intentionally Designed Solutions, Mar 2023 - Dec 2024 · 1 yr 10 mos, Atlanta, Georgia, United States, - Conducted user research through interviews, user testing to gather insights and feedback for design iterations. - Conducted competitive analysis and stayed updated with current UX design trends and best practices. - Contributed to the design of the homepage, explore page, galleries page, search, and gallery builder which included designing information architecture, user flows, wireframes, interactive prototypes, and visual designs. - Assumed full ownership of the platform's UX writing efforts, ensuring consistent voice and tone while crafting clear, concise, and user-centered copy. - Designed responsive user interfaces for both web and mobile applications, ensuring optimal user experiences.

Product Designer at Intentionally Designed Solutions, Jan 2023 - Feb 2023 · 2 mos, Worked part time on a post natal care app. Scope of work included design ideation, wireframing, visual designing and prototyping.

Designer in Residence at 10kdesigners, Jul 2022 - Oct 2022 · 4 mos

Architect at Machani Group, Jan 2022 - Mar 2023 · 1 yr 3 mos, Bengaluru, Karnataka, India, Projects: Luxury Interior Design for Residential and Office Spaces. Worked on conceptual designs and construction documentation for multiple residences and offices.

Architect at WDA, Oct 2019 - Jan 2022 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Projects - Prost (Hyderabad), Hard Rock Cafe (Hyderabad, Chennai, Colombo), The Fatty Bao (Chennai, Bangalore), Pangeo (Bangalore) Worked on several high end Indian and international hospitality projects. Scope of work included design development, production of renders and working drawings, delegating work to ensure timely submission of deliverables, coordination and collaboration between multiple stakeholders in a project like clients, consultants, vendors, investors, project managers.

Education

UI Design, Experience Haus

Bachelor of Architecture, Architecture, B. M. S. College of Engineering

Public links

madebysushma.framer.website: https://madebysushma.framer.website/