Headline

Creative & Brand Consultant | Digital Media • Experiential Communication • Campaign Strategy

About

Senior Creative Director with 25+ years of experience across advertising agencies, brand communications, and experiential marketing environments, delivering integrated campaigns for corporate and enterprise clients. Extensive background in: • Above-the-line & below-the-line campaigns • Brand identity & communication strategy • Experiential & event-led brand activations • Cross-channel campaign execution • Corporate & IT industry client servicing Led multidisciplinary teams including art, copy, production, digital, fabrication, and vendor ecosystems to deliver projects from concept to execution. Owned full-cycle delivery responsibilities including: • Project planning & execution frameworks • Timeline governance & milestone tracking • Budget control & cost optimisation • Stakeholder communication (CXO / marketing heads / procurement) • Risk mitigation & on-ground crisis handling Currently strengthening structured execution capabilities through the Google Project Management Certificate, integrating Agile methodologies and enterprise project governance principles into creative operations. Blending strategic creativity with structured delivery discipline to drive scalable, predictable outcomes in high-pressure environments.

Location

Navi Mumbai

AI stack

antigravity

cursor

Work experience

Associate Creative Director at TEAM RUSTIC Private Limited, Mar 2013 - Present · 13 yrs 6 mos, Navi Mumbai, Lead creative strategy and execution for BFSI accounts such as ICICI Bank, Axis Bank, Aditya Birla Capital, and Tata Mutual Fund. Deliver 360° campaigns spanning branding, print, digital, motion graphics, and events. Manage and mentor a multidisciplinary team, ensuring quality, timelines, and brand consistency. Integrate AI-assisted creative tools to enhance productivity and design output. Oversee end-to-end print production, including color correction and vendor coordination.

Associate Creative Director at Team Rustic Pvt. Ltd., Mar 2013 - Present · 13 yrs 6 mos, Led end-to-end creative direction, branding, identity, and campaign execution across print, digital, UI/UX, and social media platforms, contributing to 300% business growth over 9 years. Established robust creative systems, workflows, and governance models to ensure high-quality output within client briefs, timelines, and budgets. Drove concept development and strategic positioning for high-value clients while maintaining brand consistency and visual excellence. Championed the adoption of new technologies, tools, and innovative processes, improving efficiency and creative impact. Demonstrated deep expertise in print and digital production, ensuring seamless coordination from concept to final execution. Led and mentored cross-functional creative teams, fostering collaboration, leadership, and performance excellence. Managed key stakeholder relationships and large accounts across banking, insurance, IT, real estate, government projects, Bollywood promotions, and social media campaigns.

Creative Group Head at TEAM RUSTIC Private Limited, Mar 2013 - Mar 2016 · 3 yrs 1 mo, Navi Mumbai Area, India, Visual Communication - Design Thinking, Color Theory & Application, Typography, Ad Campaigns & Corporate Designing & Branding, Packaging, Logo, Newsletters, Brochures, Catalogues, Magazines, Print & E-Mailers, Backdrops, Display Boards, Signage's, Arch Gate, Canopies, Dockets, Leaflets, Greetings, Office Stationary, Corporate presentations and all type of branch collaterals.

Team Lead at Adventure Graphix & Animation, Sep 2008 - Feb 2013 · 4 yrs 6 mos, Mumbai Area, India, * Spearheaded an independent profit-making advertising agency * Successfully led teams to deliver 30 large projects with repeat client business Notable Highlights * 'Need for Speed 3' logo & concept design for Hot Import Nights (http://www.hotimportnights.com/) California, USA * Logo development, promotion, and branding for IRA mobiles * Radio Misty promotion * UNESCO-funded promotion, digital archiving, and production of rare Darjeeling Himalayan Railways (DHR) images

Studio/Pre-press Manager at Darpan Publications, Jan 2007 - Sep 2008 · 1 yr 9 mos, North Bengal, Successfully set up and managed a profit-making unit for developing and managing the commercial department, and also responsible for catering the needs of neighboring states of all the North Bengal regions & countries like Nepal, Bhutan.

Creative Manager at Darpan Publications, Jan 2007 - Sep 2008 · 1 yr 9 mos, Set up and managed a profit-making unit for the advertising department. Created high-end designs for print and digital deliverables. Proficient in image manipulation, color reproduction, and digital retouching. Developed outstanding design layouts with superior typography, color, images, and fonts for readability. Applied established corporate branding specifications to ensure work met organization guidelines.

Sr. Visualizer /Production incharge at Britt Worldwide India, Jun 2002 - Jan 2007 · 4 yrs 8 mos, Navi Mumbai, Responsible for print materials like magazine, books, audio & DVD covers and many others.

Creative Designer at Britt Worldwide India, Dec 1996 - Jun 2002 · 5 yrs 7 mos, a MNC having offices in 26 countries is a business education, training and support system company to Amway Corporation distributors. The company organizes training seminars and other events, and develops literature and audio-visual tools for the distributors.

Education

Google Foundations of Project Management, Foundations of Project Management, Google

Foundations of Project Management, Foundations of Project Management, Coursera