Susharan Banerjee
Principal UX Strategist & Product Design Leader | Enterprise B2B SaaS · eSignature · AI-Assisted UX · Design Systems
Bengaluru
14+ years of work experience
Nov 20242 yrsPresent
Bengaluru, Karnataka, India
- Led product design strategy for Certinal eSign, driving enterprise-grade user experiences and platform adoption.
- Conducted stakeholder workshops, customer research, and user interviews to define product vision and roadmap.
- Designed and launched @certinal/ui, a reusable enterprise design system with 66 production-ready components, design tokens, and scalable UI standards.
- Established a unified design foundation that accelerated development, improved consistency, and reduced duplicate implementation efforts across products.
- Leveraged AI-assisted design and development workflows to reduce delivery effort by approximately 70% and accelerate feature innovation.
Nov 20242 yrsPresent
· Leading UX strategy for Certinal's Consent Management System (CMS), enabling DPDP, GDPR, HIPAA, and global privacy compliance through secure consent lifecycle management and auditability
· Designed Smart Intake Forms, an AI voice-guided intake system that converts hospital paper/PDF consent forms into interactive, voice-narrated web forms — reframing intake as a comprehension and legal-fidelity problem rather than pure data collection; the design reduced patient reading burden through a spoken Q&A concierge while mapping every field back onto the original PDF for direct, multi-party eSign handoff
· Led end-to-end UX strategy and product design for Certinal eSign, shaping it into a scalable, enterprise-grade digital trust platform across web, mobile, and integration, in partnership with leadership to align design with business goals and compliance requirements
· Introduced AI-assisted design and Vibe Coding workflows (Figma Make, Cursor, V0), accelerating prototyping and reducing design-to-engineering turnaround; leveraged these workflows to cut overall delivery effort by ~72%
· Improved onboarding and activation metrics by ~30%, reducing drop-offs across key user journeys through usability testing and iterative design
· Supported product growth to 48 enterprise clients globally, strengthening market positioning in digital trust and eSignature
· Facilitated cross-functional stakeholder workshops and customer research to prioritize roadmap items supporting enterprise adoption and audit-ready workflows
· Designed and launched @certinal/ui, a reusable enterprise design system with 66 production-ready components, design tokens, and scalable UI standards
· Rebuilt Certinal eSign colour system, with Agentic AI so clients can brand it by picking 7 colours — with WCAG accessibility checks automation, built into the picker, so an unreadable theme can't be saved.
Sep 20204 yrs 2 mosOct 2024
Bengaluru, Karnataka, India
- Owned and drove UX strategy and execution across Zycus’ enterprise procurement product suite, with Merlin as a key AI-led platform, delivering measurable efficiency gains and a 35% reduction in manual effort.
- Led cross-functional alignment across product, engineering, and business teams to design and scale complex enterprise workflows across platforms including iContract and iSupplier.
- Set design direction through global user research and usability insights, while building team capability by mentoring designers and embedding Generative AI-led prototyping practices.
Jun 20155 yrs 4 mosSep 2020
Delhi, India
- Served as Head of Design, owning end-to-end design strategy, experience vision, and creative governance for Mapsofindia.com and Mapsofworld.com—two high-traffic, content-intensive digital platforms
- Led the complete rebuild and modernization of both websites, redefining information architecture, UI systems, and interaction models to improve usability, scalability, and performance across devices
- Established a unified design language system and UX standards to ensure consistency across maps, data visualizations, infographics, and editorial content
- Drove experience-led growth by aligning design decisions with audience behavior, SEO strategy, and content discovery patterns, resulting in sustained traffic and engagement improvements
- Partnered with leadership, editorial, engineering, and marketing teams to translate business objectives into cohesive product and experience strategies
- Oversaw content-led design initiatives across SEO, social media, and email channels, ensuring design amplified reach, retention, and monetization
- Owned revenue-impacting design decisions, including ad layout optimization, viewability improvements, and experience-performance trade-offs
- Built and mentored multidisciplinary design teams, defined workflows, and instituted quality benchmarks to scale output while preserving creative excellence
May 20123 yrs 2 mosJun 2015
Noida, Uttar Pradesh, India
- Led and scaled a cross-functional team of software engineers responsible for the development, automation, and support of STM publishing systems
- Architected and implemented end-to-end automated workflows to streamline and industrialize publishing engineering processes
- Designed and delivered server-based graphics automation using Extended JavaScript (JSX) across Photoshop, Illustrator, and InDesign, significantly reducing manual effort, dependency on graphic resources, and overall production costs
- Drove the strategy, design, and delivery of UNITOUCH, an HTML5-based automation platform that converts XML to fully typeset outputs in seconds for a global publishing leader, Elsevier, enabling substantial reductions in turnaround time and development costs
- Oversaw the development of fully automated publishing and eLearning applications using HTML5, JavaScript, jQuery, AngularJS, PhantomJS, and SlimerJS, eliminating human intervention in typesetting and content production pipelines
May 20123 yrs 2 mosJun 2015
· Managed a cross-functional team of 70-designers and developers as Senior Manager – Product, setting priorities and quality standards
· Led the development of UNITOUCH, a digital publishing automation platform for global publishers including Elsevier, Oxford University Press, and Wiley
· Conceptualized and built UNIART, an artwork automation module reducing manual effort through intelligent processing workflows
· Managed end-to-end product lifecycle, from concept through client delivery and implementation
Education
Council for the Indian School Certificate Examinations, School
St. Xavier's School, Durgapur
19869 yrs1995
Engineering Diploma – Printing Technology & Graphic Arts, Printing Technology and Graphic Arts
Jadavpur University
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