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Suryaprakash Mourya

Sales Operations Manager @Loop | Salesforce & CRM Specialist | Driving Sales Efficiency through Data Analytics, Zapier Automation & MIS Reporting

Mumbai

5+ years of work experience

Loop
Jul 20251 yr 3 mosPresent

Mumbai

Salesforce Strategy & Implementation: Drive Salesforce Sales Cloud projects from initial design to full implementation, ensuring complete alignment with core business processes and high-growth objectives. Real-World Example: Streamlined the end-to-end sales lifecycle by configuring custom Opportunities, Sales Processes, and automated Reports, leading to a more efficient and transparent sales strategy. Cross-Functional Solution Building: Partner closely with marketing, product, and finance teams to translate complex business requirements into scalable, technical Salesforce solutions. Change Management & Training: Lead comprehensive user training sessions to boost platform adoption and improve system usage across multiple departments. Data Governance & Quality: Established rigorous data quality standards to strengthen the accuracy and reliability of information across the entire CRM ecosystem. Predictive Analytics & Forecasting: Utilize advanced predictive models and data-driven insights to optimize sales forecasting accuracy, directly influencing executive decision-making
Loop
Feb 20241 yr 5 mosJun 2025

Mumbai, Maharashtra, India

Led Salesforce Sales Cloud projects from design to implementation, aligning business processes with Sales Cloud functionalities. Managed end-to-end Salesforce configuration including Sales Processes, Opportunities, and Reports for a streamlined sales strategy. Collaborated with cross-functional teams to gather and document business requirements, translating them into scalable Salesforce solutions. Conducted Salesforce user training to improve adoption and usage across departments. Enhanced data quality and integrity by implementing a comprehensive data management strategy in Salesforce. Used predictive models and data-driven insights to optimize sales forecasting and decision-making.
Loop
Sep 20236 mosFeb 2024

Mumbai, Maharashtra, India

Team Leadership: Lead and mentor a team of market research executives, guiding their activities, providing feedback, and fostering a collaborative and productive work environment. Project Management: Plan, coordinate, and oversee market research projects from inception to completion, ensuring that deadlines and objectives are met. Research Design: Collaborate with cross-functional teams and stakeholders to define research objectives, develop research methodologies, and determine the most suitable data collection methods. Data Collection: Oversee the gathering of data through surveys, interviews, focus groups, online research, and other appropriate means. Data Analysis: Utilize statistical analysis tools and software to analyze research data, and interpret the results to draw actionable insights. Report Generation: Prepare comprehensive reports, presentations, and visual aids that effectively communicate research findings and strategic recommendations to senior management and other relevant stakeholders. Competitive Analysis: Monitor industry trends and market dynamics to stay informed about competitors' activities, emerging opportunities, and threats. Quality Assurance: Ensure the accuracy and quality of research data and findings, maintaining high standards of research integrity. Budget Management: Manage the budget allocated for market research projects, including resource allocation and cost control. Continuous Improvement: Stay current with best practices in market research, data analysis, and emerging technologies to enhance the effectiveness of the team's efforts. Collaboration: Foster collaboration with sales, marketing, product development, and other departments to align research efforts with overall business strategies.
Multiplier Brand Solutions
Jan 20221 yr 2 mosFeb 2023

Mumbai

End-to-End Data Management: Took full ownership of the data lifecycle, including the extraction, creation, updating, and deletion of records to ensure a "single source of truth" for the organization.Real-World Example: Cleaned and migrated legacy datasets into a centralized system, reducing data redundancy and improving retrieval speed for the sales team. Advanced Dashboard Development: Collected and analyzed raw data to develop comprehensive reports and visual dashboards that translated complex numbers into actionable insights. Real-World Example: Created weekly performance trackers in Excel/Google Sheets that allowed leadership to identify high-performing regions and optimize resource allocation. Process Automation & Efficiency: Utilized tools like Excel and potentially Zapier to automate repetitive reporting tasks, ensuring timely delivery of MIS reports. Real-World Example: Developed automated templates for monthly business reviews (MBR), cutting down the manual reporting time by several hours each week. Data Integrity & Security: Served as the primary point of contact for all sales function data, ensuring 100% accuracy and authenticity while adhering to strict confidentiality protocols. Real-World Example: Implemented validation rules and access controls to protect sensitive client information and prevent unauthorized data modifications. Cross-Functional Collaboration: Partnered with the sales and operations teams to understand their data needs and provide the necessary MIS support to drive their targets.
Career Break
Aug 20216 mosJan 2022

Mumbai, Maharashtra

Took a focused career break to upskill and transition into a data-driven role aligned with long-term career goals. Enrolled in a professional Data Analyst course to build foundational and advanced capabilities in Excel, SQL, data visualization, and business intelligence. Strengthened analytical thinking, data storytelling, and reporting techniques to pivot from frontline retail management to strategic roles in data and sales analytics. Invested time in understanding industry tools and techniques to prepare for a shift toward high-impact, insights-driven decision-making roles.
Avenue E-Commerce Limited
May 20201 yr 4 mosAug 2021

Mumbai

Inventory & Goods Management: Orchestrated comprehensive store management operations, ensuring high standards of inventory accuracy and product availability. Real-World Example: Optimized stock-keeping units (SKUs) and replenishment cycles to minimize out-of-stock incidents during peak shopping periods. ERP Systems Utilization: Leveraged Infor Enterprise Resource Planning (ERP) software to track stock movements, manage procurement, and analyze sales data. Real-World Example: Used ERP insights to identify slow-moving inventory, allowing for strategic discounting or redistribution to reduce waste. Operations & Logistics: Managed the end-to-end flow of goods from receiving to customer fulfillment, ensuring seamless store-level operations in a high-volume e-commerce environment. Team Leadership & Negotiation: Applied strong negotiation skills with vendors and internal logistics teams to ensure timely deliveries and cost-effective store maintenance. Quality & Standards Compliance: Maintained strict adherence to safety and organizational guidelines to ensure a high-quality shopping experience and operational safety.
May 20201 yr 4 mosAug 2021

Managed end-to-end store operations, inventory, procurement, and order fulfilment for a high-volume e-commerce retail store using Infor ERP. Analysed sales and inventory data to identify slow-moving stock, stock ageing, replenishment requirements, and operational gaps. Prepared MIS reports and KPI dashboards covering sales, inventory movement, fulfilment, productivity, and resource utilisation. Coordinated with procurement, warehouse, delivery, and operations teams to improve stock availability, fulfilment efficiency, and overall store performance.

Suryaprakash’s AI Stack

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Education

University of Mumbai

Bachelor of Commerce, Accounting

University of Mumbai

20172 yrs2019

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Headline

Sales Operations Manager @Loop | Salesforce & CRM Specialist | Driving Sales Efficiency through Data Analytics, Zapier Automation & MIS Reporting

About

I am an experienced Sales Operations Manager and Business Analyst with a proven track record of optimizing sales processes through data-driven strategies and CRM excellence. With over 3 years of experience at Loop, I specialize in driving Salesforce Sales Cloud projects from initial design to full-scale implementation. My expertise lies in bridging the gap between complex data and actionable business insights. I am proficient in building custom dashboards, managing end-to-end Salesforce configurations, and automating workflows using Zapier, Airtable, and Google Sheets. I take full ownership of the data lifecycle—from extraction and manipulation to presenting comprehensive MIS reports that guide executive decision-making. Core Competencies: CRM Management: - Salesforce Sales Cloud administration, configuration, and user adoption training. Sales Operations: - Sales forecasting, predictive modeling, and process alignment. Data Analytics: - Advanced MIS reporting, trend identification, and data governance. Market Research: - Leading cross-functional teams to deliver competitive analysis and strategic recommendations. Tools: - Salesforce, Excel, Google Sheets, Airtable, and Zapier. I am passionate about enhancing data integrity and building scalable solutions that empower sales teams to reach their full potential.

Location

Mumbai

AI stack

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Work experience

Sales Operations Manager at Loop, Jul 2025 - Present · 1 yr 3 mos, Mumbai, Salesforce Strategy & Implementation: Drive Salesforce Sales Cloud projects from initial design to full implementation, ensuring complete alignment with core business processes and high-growth objectives. Real-World Example: Streamlined the end-to-end sales lifecycle by configuring custom Opportunities, Sales Processes, and automated Reports, leading to a more efficient and transparent sales strategy. Cross-Functional Solution Building: Partner closely with marketing, product, and finance teams to translate complex business requirements into scalable, technical Salesforce solutions. Change Management & Training: Lead comprehensive user training sessions to boost platform adoption and improve system usage across multiple departments. Data Governance & Quality: Established rigorous data quality standards to strengthen the accuracy and reliability of information across the entire CRM ecosystem. Predictive Analytics & Forecasting: Utilize advanced predictive models and data-driven insights to optimize sales forecasting accuracy, directly influencing executive decision-making

Senior Sales Operations Analyst at Loop, Feb 2024 - Jun 2025 · 1 yr 5 mos, Mumbai, Maharashtra, India, Led Salesforce Sales Cloud projects from design to implementation, aligning business processes with Sales Cloud functionalities. Managed end-to-end Salesforce configuration including Sales Processes, Opportunities, and Reports for a streamlined sales strategy. Collaborated with cross-functional teams to gather and document business requirements, translating them into scalable Salesforce solutions. Conducted Salesforce user training to improve adoption and usage across departments. Enhanced data quality and integrity by implementing a comprehensive data management strategy in Salesforce. Used predictive models and data-driven insights to optimize sales forecasting and decision-making.

Senior Market Research Team Lead at Loop, Sep 2023 - Feb 2024 · 6 mos, Mumbai, Maharashtra, India, Team Leadership: Lead and mentor a team of market research executives, guiding their activities, providing feedback, and fostering a collaborative and productive work environment. Project Management: Plan, coordinate, and oversee market research projects from inception to completion, ensuring that deadlines and objectives are met. Research Design: Collaborate with cross-functional teams and stakeholders to define research objectives, develop research methodologies, and determine the most suitable data collection methods. Data Collection: Oversee the gathering of data through surveys, interviews, focus groups, online research, and other appropriate means. Data Analysis: Utilize statistical analysis tools and software to analyze research data, and interpret the results to draw actionable insights. Report Generation: Prepare comprehensive reports, presentations, and visual aids that effectively communicate research findings and strategic recommendations to senior management and other relevant stakeholders. Competitive Analysis: Monitor industry trends and market dynamics to stay informed about competitors' activities, emerging opportunities, and threats. Quality Assurance: Ensure the accuracy and quality of research data and findings, maintaining high standards of research integrity. Budget Management: Manage the budget allocated for market research projects, including resource allocation and cost control. Continuous Improvement: Stay current with best practices in market research, data analysis, and emerging technologies to enhance the effectiveness of the team's efforts. Collaboration: Foster collaboration with sales, marketing, product development, and other departments to align research efforts with overall business strategies.

Management Information System Executive at Multiplier Brand Solutions, Jan 2022 - Feb 2023 · 1 yr 2 mos, Mumbai, End-to-End Data Management: Took full ownership of the data lifecycle, including the extraction, creation, updating, and deletion of records to ensure a "single source of truth" for the organization.Real-World Example: Cleaned and migrated legacy datasets into a centralized system, reducing data redundancy and improving retrieval speed for the sales team. Advanced Dashboard Development: Collected and analyzed raw data to develop comprehensive reports and visual dashboards that translated complex numbers into actionable insights. Real-World Example: Created weekly performance trackers in Excel/Google Sheets that allowed leadership to identify high-performing regions and optimize resource allocation. Process Automation & Efficiency: Utilized tools like Excel and potentially Zapier to automate repetitive reporting tasks, ensuring timely delivery of MIS reports. Real-World Example: Developed automated templates for monthly business reviews (MBR), cutting down the manual reporting time by several hours each week. Data Integrity & Security: Served as the primary point of contact for all sales function data, ensuring 100% accuracy and authenticity while adhering to strict confidentiality protocols. Real-World Example: Implemented validation rules and access controls to protect sensitive client information and prevent unauthorized data modifications. Cross-Functional Collaboration: Partnered with the sales and operations teams to understand their data needs and provide the necessary MIS support to drive their targets.

Career transition at Career Break, Aug 2021 - Jan 2022 · 6 mos, Mumbai, Maharashtra, Took a focused career break to upskill and transition into a data-driven role aligned with long-term career goals. Enrolled in a professional Data Analyst course to build foundational and advanced capabilities in Excel, SQL, data visualization, and business intelligence. Strengthened analytical thinking, data storytelling, and reporting techniques to pivot from frontline retail management to strategic roles in data and sales analytics. Invested time in understanding industry tools and techniques to prepare for a shift toward high-impact, insights-driven decision-making roles.

Store Manager at Avenue E-Commerce Limited, May 2020 - Aug 2021 · 1 yr 4 mos, Mumbai, Inventory & Goods Management: Orchestrated comprehensive store management operations, ensuring high standards of inventory accuracy and product availability. Real-World Example: Optimized stock-keeping units (SKUs) and replenishment cycles to minimize out-of-stock incidents during peak shopping periods. ERP Systems Utilization: Leveraged Infor Enterprise Resource Planning (ERP) software to track stock movements, manage procurement, and analyze sales data. Real-World Example: Used ERP insights to identify slow-moving inventory, allowing for strategic discounting or redistribution to reduce waste. Operations & Logistics: Managed the end-to-end flow of goods from receiving to customer fulfillment, ensuring seamless store-level operations in a high-volume e-commerce environment. Team Leadership & Negotiation: Applied strong negotiation skills with vendors and internal logistics teams to ensure timely deliveries and cost-effective store maintenance. Quality & Standards Compliance: Maintained strict adherence to safety and organizational guidelines to ensure a high-quality shopping experience and operational safety.

Store Manager at AVENUE E-COMMERCE LIMITED(D-mart Ready), May 2020 - Aug 2021 · 1 yr 4 mos, Managed end-to-end store operations, inventory, procurement, and order fulfilment for a high-volume e-commerce retail store using Infor ERP. Analysed sales and inventory data to identify slow-moving stock, stock ageing, replenishment requirements, and operational gaps. Prepared MIS reports and KPI dashboards covering sales, inventory movement, fulfilment, productivity, and resource utilisation. Coordinated with procurement, warehouse, delivery, and operations teams to improve stock availability, fulfilment efficiency, and overall store performance.

Education

Bachelor of Commerce, Accounting, University of Mumbai