Headline

SEO Specialist @ Edstellar | Technical SEO · GEO · AEO for B2B SaaS & EdTech | I ship AI marketing tools | Google Ads · Meta Ads · GA4 · Claude

About

Hi, I'm Surya. I run SEO at Edstellar (Bangalore) and build tools when the ones that exist don't cut it. I got into SEO the traditional way: keyword research, backlinks, audits. Then Google AI Overviews, ChatGPT, Perplexity, and Claude rewrote the rulebook. Now I optimize for both search engines and answer engines, focused on Technical SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) for B2B SaaS and EdTech. Because clicks without conversions are just noise. ━━━━━━━━━━━━━━━━━━━━━━ 🎯 What I actually do ▸ Technical SEO: Core Web Vitals, schema, indexation, site architecture ▸ GEO / AEO: entity strategy, structured data, AI Overview citation, E-E-A-T ▸ Paid Media: Google Ads, Meta Ads, LinkedIn Ads ▸ CRO & Analytics: GA4, GTM, Looker Studio, Search Console ▸ AI Workflows: Claude + ChatGPT for content ops. Custom Python + TypeScript tools when off-the-shelf falls short. 📈 Wins I'm proud of ▸Edstellar: Drove sustained SEO growth over nearly 2 years, achieving +55% organic traffic, +30% campaign ROI, +20% conversion lift, and technical SEO across 300+ pages. ▸Led GEO/AEO initiatives across Google AI Overviews, ChatGPT, Perplexity, and Claude, improving content visibility through entity optimization, structured data, and answer-focused content strategies. ▸ HiringHut: 500+ B2B leads/month via paid search ▸ BeatXP: 3.2x ROAS on a ₹30L Meta + Google Ads campaign 🛠 A few builds I love ▸ AgentMaster: meta-orchestrator for AI coding agents, 41+ skills → github.com/Surya8991/AgentMaster ▸ SEO-Suite: Python audit toolkit (cannibalization finder + GSC agent + dashboard) ▸ 40+ more shipped in 6 months. Happy to walk you through any of them. ⚙️ Stack SEO · GEO · AEO · Google Ads · Meta Ads · GA4 · GTM · Ahrefs · SEMrush · Screaming Frog · HubSpot · Python · TypeScript · Claude · Anthropic AI Fluency ━━━━━━━━━━━━━━━━━━━━ 🤝 What I'm looking for Full-time: Senior SEO, Growth Marketing, or AI-marketing engineer at B2B SaaS, EdTech, or AI startups building something real. Freelance: 2-3 projects per quarter. Audits, GEO/AEO sprints, or custom marketing tools. If you're building in AI-search and want an SEO who ships as much code as content, I'd love to chat. 📧 Suryaraj8147@gmail.com 🌐 suryalokesh.me 💻 github.com/Surya8991

Location

Greater Bengaluru Area

AI stack

claude code

notebooklm

Firecrawl

OpenRouter

Veo

Zapier

Work experience

Search Engine Optimization Specialist at Edstellar, Apr 2026 - Present · 6 mos, ▸ Own full-funnel SEO strategy: Technical SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO). Set KPIs, report to marketing leadership. ▸ Lead technical SEO across 200+ pages: Core Web Vitals, schema markup, indexation, internal linking. ▸ Drive GEO / AEO: entity strategy, structured data, AI Overview citation for Google, ChatGPT, Perplexity, and Claude. ▸ Ship internal marketing tools with Python + Claude: cannibalization finder, GSC agent, audit dashboard. 40+ shipped in 6 months. ▸ Build GA4 + GTM + Looker Studio reporting connecting organic performance to pipeline. ▸ Run SEO experiments (schema, linking, template tests); codify wins into playbooks.

Search Engine Optimization Executive at Edstellar, Oct 2024 - Apr 2026 · 1 yr 7 mos, ▸ +35% organic traffic and +20% campaign ROI in 6 months. ▸ +12% conversion lift via Conversion Rate Optimization (CRO); +15% page speed uplift via Core Web Vitals + schema. ▸ Owned technical SEO across 200+ pages: schema markup, XML sitemaps, canonicals, Screaming Frog audits. ▸ Deployed AI content workflows (Claude, ChatGPT, Jasper): 3x content output, automated SEO briefs, keyword clustering. ▸ Built GA4 dashboards in Google Tag Manager (GTM) to track funnel performance and attribution. ▸ Managed HubSpot campaign calendar across 3 teams: 100% on-time delivery against quarterly OKRs.i

Digital Marketing Mentee at My Captain, Jul 2024 - Jul 2025 · 1 yr 1 mo, Remote, ▸ Capstone: ₹50L simulated Meta + Google Ads campaign for BeatXP Flare Pro Smartwatch. Delivered 3.2x ROAS and -18% CPL through audience segmentation, PMax + Search + Display mix, and continuous bid optimization. ▸ Capstone: 3-month SEO roadmap for Betterhalf.ai. Covered Technical SEO, on-page optimization, backlink strategy, and content architecture targeting first-page rankings and reduced bounce rate. ▸ Capstone: Competitor analysis and customer-persona development across Lenskart, boAt, and Whole Truth Foods. Surfaced positioning gaps and engagement strategies. ▸ Live modules across Search Engine Optimization (SEO), Paid Media (Google Ads, Meta Ads), Google Analytics 4 (GA4), Content Strategy, and Growth Marketing. ▸ Certified: Digital Marketing Pro · Performance Marketing (Google + Meta Ads) · Search Engine Optimization · Digital Trailblazer. ▸ Mentor-led exercises on keyword research, funnel design, campaign optimization, and personal branding.

Digital Marketing Executive at HiringHut Solutions Pvt Ltd, Oct 2023 - Oct 2024 · 1 yr 1 mo, Bangalore Urban, ▸ 500+ qualified B2B leads/month via paid search across Google Ads and Meta Ads , audience segmentation, bid management, and A/B creative testing. ▸ +40% organic visibility and 8 new first-page rankings via Technical SEO, on-page optimization, and content-gap analysis. ▸ +25% engagement growth QoQ and +20% LinkedIn follower increase via HubSpot content calendars across brand + demand channels. ▸ Ran full-funnel campaigns end-to-end: SEO, paid media, content, email, and social. Owned budget pacing, creative iteration, and performance reporting. ▸ Cut ad-copy turnaround 30% using ChatGPT + Jasper for keyword clustering and AI-assisted content production. ▸ Partnered on website improvements: UX, page structure, and Conversion Rate Optimization (CRO) to lift conversions. ▸ Ran competitor research and market analysis to feed content strategy and audience targeting.

ML DATA ASSOCIATE at Amazon, Aug 2021 - Jan 2023 · 1 yr 6 mos, Bangalore Urban, Karnataka, India, Monitored the content outlay to defect flaws and took corrective measures to correct the process, using a tool called HMI. Analyses the data as per business requirements and detects exceptions. Meet predetermined and assigned productivity targets and quality standards within expected deadlines

Education

Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering, T John institute of technology

PRE UNIVERSITY, Computer Science, Dayananda sagar institutions

Public links

suryalokesh.me: https://suryalokesh.me/

github: https://github.com/Surya8991