Headline

Lead UX ✦ Product Strategy ✦ Growth & Conversion ✦ Applied AI Experimentation

About

I design enterprise and data-driven experiences, mostly working through systems, workflows, and making complex things usable. My work has been recognized through 2 international awards (Michelin, IBDC), 3 national design awards, and 4 published international patents. I work closely with teams across South East Asia, Europe, and the USA, staying hands-on across flows, interactions, and execution. I’ve built connected ecosystems from scratch, set up workflows to shift teams toward a UX-first approach, and scaled design systems across products. My experience spans telecom, automotive, healthcare, and enterprise SaaS, along with data analysis, project management, and AI-led work. Outside of work, I contribute to inclusive design and education through pro bono efforts, where I’ve mentored, hired, and supported people who are now in strong roles across the industry.

Location

Greater Bengaluru Area

AI stack

claude code

codex

cursor

github copilot

lovable

openai

Work experience

Lead Specialist at Bounteous India, Feb 2025 - Present · 1 yr 9 mos, Greater Bengaluru Area, Received "Emerging Icon" award for outstanding efforts & tireless work. Recognised as an Impact Champion for consistently driving customer success through innovation and ownership. Noted for having a knack to fill a leadership void, to align teams, as well as to balance performance, experience, and execution. Client Enagagement: Verizon Business Driven design strategies, UX, and UI for SMB and Enterprise upgrade ecosystems, responsible for the overall experience strategy for high-impact, revenue driven digital experiences. Led complex, compliance rich journeys involving upgrades, trade-ins, and checkout to translate Enterprise business goals into scalable, customer focused solutions to improve conversion, retention, and trust. Functioned as a strategic partner to Product, Engineering, and Analytics teams by shaping roadmaps and experience principles, while staying hands-on with UX, UI, and prototyping to drive alignment and enable faster, more confident stakeholder decisions. Served as a technical and design lead for the remotely located team in India and the US, building robust design operations, AI-powered workflows, and systems that could be leveraged to improve execution speed and the overall design maturity by focusing on the intersection of design strategy and business impact.

User Experience Lead at Accolite, Jul 2024 - Feb 2025 · 8 mos, Bengaluru, Karnataka, India, UX Lead Strategist with a focus on transforming complex challenges into seamless user experiences. Client - Verizon USA, I spearhead innovative UX strategies that drive engagement and elevate customer satisfaction across digital platform of Verizon Business Group. My role involves collaborating closely with cross-functional teams to ensure our solutions not only meet but exceed user expectations. Core Competencies: Strategic UX Design User Research & Insights Interaction Design Usability Testing Cross-functional Collaboration Data-Driven Decision Making Agile Methodologies

User Experience Manager at TVS Motor Company, Mar 2024 - Aug 2024 · 6 mos, Bengaluru, Karnataka, India · Hybrid, Role Summary Owned UX across connected mobility and EV platforms, driving system-level design decisions, mentoring designers, and scaling user-centered practices across hardware and software experiences. ______________________________________________ Key Impact & Responsibilities •Led UX strategy and execution across EV HMI, mobile apps, and connected services, supporting products used by millions of riders. •Owned and evolved the TALES design system, unifying interaction patterns and visual language across HMI, mobile, and wearable platforms. •Defined system-level information architecture and interaction models for complex mobility workflows including onboarding, navigation, charging, SOS, and vehicle controls. •Partnered closely with product, engineering, and business stakeholders to align UX decisions with roadmap priorities and technical constraints. •Drove design quality through reviews, usability validation, and production readiness across multiple releases. •Mentored and guided designers, setting standards for craft, documentation, and decision-making. •Established scalable UX governance practices to support long-term platform growth across EV and connected ecosystems. •Integrated user research insights from field trials, usability testing, and rider feedback to improve trust, clarity, and adoption. ______________________________________________ Outcomes •Enabled consistent, scalable UX across multiple EV and connected platforms. •Strengthened cross-team collaboration between design, engineering, and product. •Improved usability and confidence in safety and mission critical rider experiences.

Design Instructor at Designerrs | UI UX Design Academy, Jun 2023 - May 2024 · 1 yr, Bengaluru, Karnataka, India, I've been mentoring individuals from various backgrounds, starting from the fundamentals of UI/UX to the level of designing a mobile app from scratch. Topics covered include user research, wireframing, prototyping, and interaction design. 🌈 Color Theory & Typography, 🎙️ Effective Pitch Design & Communication 📂 Portfolio Building Design Tool: #Figma

Deputy Manager - User Experience at TVS Motor Company, Apr 2022 - May 2024 · 2 yrs 2 mos, Bengaluru, Karnataka, India · Hybrid, Role Summary Built and scaled UX foundations for EV and connected mobility platforms, combining hands-on design execution with early-stage UX leadership and team development. ______________________________________________________________________ Key Impact & Responsibilities •Founded and helped scale TVS Motor’s first end-to-end UX practice for EV HMI and connected products. •Designed and delivered 560+ HMI screens for EV interfaces, covering critical riding, safety, and vehicle management scenarios. •Owned end-to-end UX for the TVS Connect mobile app, serving 5M+ users with a 4.0★ rating. •Led interaction design and IA across EV HMI, mobile apps, smartwatch experiences, and connected services. •Co-created and operationalized the TALES design system, enabling consistency across platforms and faster delivery. •Collaborated with engineering to translate interaction logic into production-ready designs under hardware and performance constraints. •Conducted usability testing, field trials, and research validation to improve SUS, CSAT, and NPS. •Mentored junior designers and supported hiring, onboarding, and skill development. •Contributed to innovation efforts resulting in 4 published international design patents. •Partnered with cross-functional teams including sound design, contributing to TVS’s first sonic branding system. ______________________________________________________________________ Outcomes •Established a scalable UX foundation across EV and connected mobility platforms. •Improved rider trust and usability across safety-critical experiences. •Helped mature UX as a strategic function within the organization.

UX Specialist - IT INNOVATION at ZF Group, Apr 2021 - Apr 2022 · 1 yr 1 mo, Hyderabad, Telangana, India, ZF is a global technology company supplying systems for passenger cars, commercial vehicles and industrial technology, enabling the next generation of mobility. ZF allows vehicles to see, think and act. It has been a fabulous journey working with the Global UX team at Zf. UX Consultant •Have provided UX Consulting for Zf Global website & Internal business applications. Tools used were benchmarking analysis, competitor research & trend study. • Delivered UX Consulting for an internal talent matchmaking portal among businesses & employees. Suggested definitive feature list and presented convincing theories regarding communication design, user retention, engagement, and effort to reward ratios. UX Design - SAP Applications. Responsible for the redesign of • SAP PPAP portal based on the Fiori design system & Guidelines. • SAP Theme UI that adheres to the company's brand identity. • SAP Cloud Analytics Dashboard templates for global Data Analytics teams. UX Research - Guidelines. • Compiled Data Visual Guidelines. Guidelines are defined to communicate effective data-visualization practices. Created mock data charts and illustrations to highlight their respective applications. • Evaluated Zf Interface Icon's Guideline. Recognized design-related problems that could cause scalability issues w.r.t icon creation. Re-phrased communication copy to avoid misinterpretations among optical alignment, and naming conventions. Visual design • Have originated the internal team's identity and branding and business applications to help them establish a unique presence. In addition to that, I've conceptualized and designed numerous MS Teams backgrounds and marketing mockups to encourage internal branding further. • Have created UI Components and design systems for the UX team portal page.

Senior Industrial Designer at ZF Group, Jan 2019 - Apr 2021 · 2 yrs 4 mos, Hyderabad, Telangana, India, Sr. Industrial designer - EI (Electronic-Interfaces) team. • Designed end to end (tangible - digital) HMI demonstrators to develop business cases for European automakers such as Daimler, BMW for SAE 3, SAE 4 level autonomous vehicles. • Responsible for design thinking & industrial design of new product development around Zf's automotive interface innovations specific to the Electric vehicle segment. Notable contributions include feature planning, tangible experience design, product styling, generating CMF options and product pitching to respective stakeholders. • Roles & responsibilities include Conceptual sketching, Digital rendering, Rhino Surface Modelling, 3d Rendering (Keyshot), GUI & UX design for HMI demonstration, Icons & marketing graphics development, product road maps, Supplier evaluation & moderating with (CAD) engineers of cross-functional teams such as systems, mechanical & electronics.

Education

Master's Degree, Transportation design, UPES

Engineer's Degree, Mechanical Engineering, acharya nagarjuna university