Headline

AI Design Strategist & Systems Leader · Building AI-powered workflows for product teams · UX, B2B SaaS & Microsoft

About

I help product teams redesign how they build - using AI to compress PM, Design, and Engineering workflows without losing quality or craft. 18 years in UX and product design. 8+ years at Microsoft (Bing, MSN). Currently Principal Design Manager at Optmyzr, leading design across Search, Social, and Ecommerce verticals for a complex B2B PPC platform. What makes my approach different: → Built an AI-driven design system connected directly to engineering via MCP server - designers govern it, developers consume components and tokens straight in code. Zero handoff friction. → Introduced AI-augmented workflows that compress iteration cycles - not just using AI tools, but redesigning how teams use them together across PM, Design, and Engineering. → Operate at strategy level and hands-on execution level. Set the vision and open Figma in the same week. Background: IIM Indore (Product Management) · Stanford Seed Program (via F1Studioz leadership team) · B2B SaaS · Enterprise UX · 13+ complex product domains across manufacturing, IoT, fintech, healthcare, and immigration. If your team is losing time to slow handoffs, bloated design reviews, or disconnected tools - let's talk.

Location

Hyderabad

AI stack

claude code

gemini

lovable

n8n

notebooklm

notion

Work experience

Design Consultant at Self-Employed, May 2026 - Present · 5 mos, Advising product teams on AI-augmented design workflows, design systems, and UX strategy. Exploring select engagements while building in public around AI + design infrastructure.

Principal Design Manager at Optmyzr, Jul 2024 - Apr 2026 · 1 yr 10 mos, Hyderabad, Telangana, India, Leading design across a complex B2B PPC platform used by agencies and advertisers globally. Managing designers across Search, Social, and Ecommerce product verticals. - Established design as a centralized strategic function reporting directly to COO - elevated design from execution layer to business decision-making - Architected an AI-driven centralized design system integrated directly into engineering workflows via MCP server - enabling developers to consume design tokens, components (atoms, molecules, organisms), and governed patterns straight from the design system into production code, eliminating design-to-dev handoff friction entirely - Introduced AI-augmented design workflows that compress iteration cycles and reduce review overhead across the team - Built scalable design operations: critique rhythms, design principles, cross-functional alignment processes, and team career development frameworks - Partnered with Engineering, Product, and CXO leadership to align design strategy with business objectives across the full platform

Senior Design Manager at f1Studioz - Enterprise UX / UI Design Company, Oct 2021 - Jun 2024 · 2 yrs 9 mos, Hyderabad, Telangana, India, Led UX strategy, research, and execution across 13+ enterprise B2B clients spanning industrial SaaS, fintech, healthcare, IoT, PropTech, manufacturing, and immigration - progressing from UX Lead to Senior Design Manager over 5.5 years. Participated in the Stanford Seed Transformation Program as part of F1Studioz's leadership team - executive cohort focused on scaling high-growth organizations. Key engagements: → DeviceThread (Smart Hospitality IoT): Designed end-to-end UX for an AI-powered IoT platform unifying smart access, entertainment, energy, and operations for hotels and rental properties - translating complex infrastructure into intuitive interfaces for property owners, managers, and guests → Clopay Corporation (US Manufacturing): Led UX transformation across the entire business lifecycle - from lead generation through configuration, build, installation, and post-sale service - designing ~32 applications spanning dealer portals, configurators, field service tools, and customer journeys for North America's largest garage door manufacturer → Y-Axis (Immigration & Career Consulting): Redesigned the internal consultant workflow platform used by 1,500+ consultants across 50+ global offices - streamlining visa application management, client counselling, and immigration case pipelines handling 100,000+ monthly inquiries → Accel (Investment Platform): Redesigned the lead management and investment tracking platform - enabling the investment team to analyse, evaluate, and act on potential portfolio leads through an improved data-driven decision interface → Innovapptive (Industrial IoT): Designed Connected Worker Solutions for field technicians managing enterprise maintenance, operations, and warehousing at global scale → ZapScale (B2B SaaS): Designed core customer success platform from scratch - research-led IA and data-heavy interaction design → Mariposa (Senior Care): Accessibility-first experiences enabling independent living for seniors

User Experience Manager at f1Studioz - Enterprise UX / UI Design Company, Jul 2020 - Oct 2021 · 1 yr 4 mos, Hyderabad, Telangana, India

User Experience Lead at f1Studioz - Enterprise UX / UI Design Company, Jan 2019 - Jul 2020 · 1 yr 7 mos, Greater Hyderabad Area

UX Designer (Design Consultant) at Microsoft, Apr 2010 - Sep 2018 · 8 yrs 6 mos, Greater Hyderabad Area, Functionally embedded within two Microsoft divisions across 8.5 years as an integrated member of Bing and MSN design teams at the Search Technology Center India (STCi). Bing Search (STCi) · 2015–2018 - Shipped cross-platform experiences: SMS Organizer (Android), Cricket IPL (desktop + m.bing), Bing Health Conditions, Bing Education, Bing Local - reaching tens of millions of users - Owned UX end-to-end from research through production across Android, iOS, and web MSN Sports (ICE) · 2011–2015 - Led design for MSN Sports across 6 platforms (Windows 8/8.1, Windows Phone, iOS, Android, Fire Phone, Fire Tablet) - 150+ leagues, global scale - Owned IA, interaction design, and cross-platform consistency for live scores, standings, news, and video Bing Verticals (STCi) · 2010–2011 - Designed Bing Weather, Finance, Events, Autos, iPad app, Deskbar, Toolbar, and m.bing - shipped to global production

Senior Ui Designer at Cinimage Studios Private Limited, Nov 2007 - Apr 2010 · 2 yrs 6 mos, Greater Hyderabad Area, At Cinimage, as an experienced user interface designer and developer in the team, I am responsible for Designing, Developing several web projects and maintaining client relations (local and national).

UI Designer at Cinimage Studios Private Limited, May 2006 - Nov 2007 · 1 yr 7 mos, Greater Hyderabad Area, Since Cinimage is my first company, as a designer I have worked on the adaptive and responsive website and developing the same using HTML and CSS.

Education

PGCP, Product Management, Indian Institute of Management, Indore

BA - Bachelor of Arts, B.F.A, Osmania University

Public links

github: https://github.com/shsure

medium: https://medium.com/@veeramachaneni