Surbhi Chopra profile photo 1 on Tal

Surbhi Chopra

Product marketing & Growth @ Tata 1mg

New Delhi

4+ years of work experience

Tata 1mg
Jan 202610 mosPresent

Gurugram

Tata 1mg
Jan 202610 mosPresent

• Owned the Uninstall-to-Reinstall win-back project end-to-end, designing targeted re-engagement flows for churned users that delivered an ~18% improvement in reinstall conversion and recovered meaningful MAU. • Automated marketing calendar ops using AI tools, reducing manual scheduling effort by ~35% and cutting campaign turnaround time significantly across the team. • Made TATA 1mg communications city-native and language-native across key geographies, driving a ~22% uplift in engagement rates for localized user cohorts.
Hike
Jan 20232 yrs 5 mosMay 2025

Remote

• Reversed app open rate decline by executing lifecycle reactivation campaigns, achieving a 5% increase in app opens and a 2% uplift in gameplays. • Developed adoption playbooks for 5 game launches, segmenting over 100K users by cohorts and tailoring messaging to maximize adoption rates. • Conceptualized and led festive campaigns with thematic storytelling, driving a 4% increase in monthly active users (MAU). • Orchestrated gamification initiatives including missions and leaderboards, boosting daily active users (DAU) by 2% and improving user stickiness. • Collaborated with Product and Design teams to implement trigger-based, behavior-segmented campaigns, resulting in a 2–3% uplift in DAU. • Built comprehensive campaign performance dashboards and cohort reports that informed product roadmap decisions. • Designed personalized push notification strategies aligned with lifecycle stages, increasing click-through rates (CTR) and conversion rates.
Hike
Jun 20228 mosJan 2023

• Optimized adoption of payments feature (Winnings to Deposit), achieving a 2% lift within the High Roller user cohort. • Designed targeted web and in-app marketing assets to boost feature awareness and drive adoption. • Conducted A/B testing for exclusive campaigns, resulting in a 0.3% adoption uplift. • Enhanced authenticity of user communications by integrating testimonials into product marketing flows.
Big Growth Digital
Jan 20223 mosMar 2022

Gurugram, Haryana, India

Bombay Shaving Company
Aug 20214 mosNov 2021

New Delhi, Delhi, India

• Managed festive and IPL campaigns for brands including Durex and Enfa, optimizing creatives and copy to maximize ROI. • Performed conversion funnel analysis on the Durex website to identify and resolve friction points, improving user experience. • Executed budget optimization and delivered actionable insights across Google Analytics and Facebook Ads Manager platforms.
Bombay Shaving Company
Aug 20214 mosNov 2021

• Managed festive and IPL-led digital campaigns across Durex and Enfa, optimizing creative and copy on Meta Ads and Google Analytics to improve ROI and lower CPAs. • Ran conversion funnel analysis on the Durex website to surface friction points and recommend UX and messaging fixes to the product team.
IndiGo (InterGlobe Aviation Ltd)
Jan 20213 mosMar 2021

Gurugram, Haryana, India

Surbhi’s AI Stack

claude code
claude code
claude
claude
grok
grok
lovable
lovable
notebooklm
notebooklm
openai
openai

Education

GrowthX®

GrowthX®

National Institute of Fashion Technology, India

National Institute of Fashion Technology, India

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Headline

Product marketing & Growth @ Tata 1mg

About

I help consumer apps grow by turning casual users into loyal ones. With 4 years in product marketing across consumer apps, gaming and health-tech, I specialize in CRM & lifecycle marketing building systems that reduce churn, drive re-engagement and make every touchpoint feel intentional. My edge? Gamification in CRM. I’ve used game mechanics - streaks, rewards, milestones, progress loops to make retention campaigns feel less like marketing and more like an experience users actually want. 📩 Let’s connect

Location

New Delhi

AI stack

claude code

claude

grok

lovable

notebooklm

openai

Work experience

Product Marketing Senior Associate at Tata 1mg, Jan 2026 - Present · 10 mos, Gurugram

Product Marketing Associate at Tata 1mg, Jan 2026 - Present · 10 mos, • Owned the Uninstall-to-Reinstall win-back project end-to-end, designing targeted re-engagement flows for churned users that delivered an ~18% improvement in reinstall conversion and recovered meaningful MAU. • Automated marketing calendar ops using AI tools, reducing manual scheduling effort by ~35% and cutting campaign turnaround time significantly across the team. • Made TATA 1mg communications city-native and language-native across key geographies, driving a ~22% uplift in engagement rates for localized user cohorts.

Product Marketing Associate at Hike, Jan 2023 - May 2025 · 2 yrs 5 mos, Remote, • Reversed app open rate decline by executing lifecycle reactivation campaigns, achieving a 5% increase in app opens and a 2% uplift in gameplays. • Developed adoption playbooks for 5 game launches, segmenting over 100K users by cohorts and tailoring messaging to maximize adoption rates. • Conceptualized and led festive campaigns with thematic storytelling, driving a 4% increase in monthly active users (MAU). • Orchestrated gamification initiatives including missions and leaderboards, boosting daily active users (DAU) by 2% and improving user stickiness. • Collaborated with Product and Design teams to implement trigger-based, behavior-segmented campaigns, resulting in a 2–3% uplift in DAU. • Built comprehensive campaign performance dashboards and cohort reports that informed product roadmap decisions. • Designed personalized push notification strategies aligned with lifecycle stages, increasing click-through rates (CTR) and conversion rates.

Product Marketing Intern at Hike, Jun 2022 - Jan 2023 · 8 mos, • Optimized adoption of payments feature (Winnings to Deposit), achieving a 2% lift within the High Roller user cohort. • Designed targeted web and in-app marketing assets to boost feature awareness and drive adoption. • Conducted A/B testing for exclusive campaigns, resulting in a 0.3% adoption uplift. • Enhanced authenticity of user communications by integrating testimonials into product marketing flows.

Performance Marketing at Big Growth Digital, Jan 2022 - Mar 2022 · 3 mos, Gurugram, Haryana, India

Performance Marketing at Bombay Shaving Company, Aug 2021 - Nov 2021 · 4 mos, New Delhi, Delhi, India, • Managed festive and IPL campaigns for brands including Durex and Enfa, optimizing creatives and copy to maximize ROI. • Performed conversion funnel analysis on the Durex website to identify and resolve friction points, improving user experience. • Executed budget optimization and delivered actionable insights across Google Analytics and Facebook Ads Manager platforms.

Performance Specialist at Bombay Shaving Company, Aug 2021 - Nov 2021 · 4 mos, • Managed festive and IPL-led digital campaigns across Durex and Enfa, optimizing creative and copy on Meta Ads and Google Analytics to improve ROI and lower CPAs. • Ran conversion funnel analysis on the Durex website to surface friction points and recommend UX and messaging fixes to the product team.

Performance Marketing at IndiGo (InterGlobe Aviation Ltd), Jan 2021 - Mar 2021 · 3 mos, Gurugram, Haryana, India

Education

GrowthX®

National Institute of Fashion Technology, India

Public links

editorial-folio-bright.lovable.app: https://editorial-folio-bright.lovable.app/#work