Headline

Building Zepto | All things Category

About

I have spent the last 5 years in building things from zero to one, with key focus on Q-commerce strategy, Category and revenue management with sustainable growth strategies. Being the 6th hire at Zepto (erstwhile Kiranakart), initially apart from setting up other functions as a generalist, with the team I have also set up the Category function from scratch, after which I took the focused role of working in the Category and Growth team at Zepto heading the Packaged Foods Business. My previous learning adventure was at OfBusiness, a high growth startup, where I built and led cross functional teams, and always strived for profitability at scale across Business Development and Supply Chain functions. There was one key takeaway from my experience at OfBusiness - always take an entrepreneurial approach, because it's okay to fail, but fail fast and succeed faster which is now ingrained in my working style. I thrive in Setups that allow me to take ownership, encouraging me to contribute and learn, challenge the status quo and always go the extra mile. While I have effectively led teams in multiple capacities before, I have consciously made sure to never delegate my learnings. Passionate about Q-commerce / E-commerce and the upcoming Indian digital ecosystem. Would be glad to exchange thoughts - Drop me a note on LinkedIn or e-mail me at sipani.suraj@gmail.com

Location

Bengaluru

AI stack

claude

gemini

perplexity

ChatGPT

Work experience

Business Head - FMCG Foods | Pet Supplies | Fitness at Zepto, Oct 2024 - Present · 2 yrs 1 mo, Currently heading the FMCG Foods, Pet Supplies and Fitness business for Zepto with an annualized top line of around ~$500 Million

Director - Category at Zepto, Apr 2023 - Sep 2024 · 1 yr 6 mos, On-site, Heading FMCG Packaged Foods.

Associate Director - FMCG Processed Foods at Zepto, Apr 2022 - Mar 2023 · 1 yr

Senior Manager at Zepto, Jun 2021 - Mar 2022 · 9 mo, Mumbai

Senior Manager - Business Development and Client Relations at OfBusiness, 2020 - 2021 · 1 yr

Manager - Category & Vendor Development (Operational Excellence) at Tata Steel, Apr 2019 - May 2020 · 1 yr 2 mos

Summer Intern at NOURISH ORGANIC FOODS PRIVATE LIMITED, Apr 2018 - Jun 2018 · 3 mos, Delhi, Time and Motion Study of all SKUs, ERP implementation and training for manpower, Production Planning and capacity utilization. 1) Pre-Placement Interview, Nourish Organics Foods Pvt. Ltd., 2018 2) Diagnosed the production of all SKUs to identify 3 bottlenecks, 2 NVA processes and vital machinery 3) Coordinated with purchasing department and work preparation group to update BOM and operations list 4) Computed re-order levels and points for 76 SKUs utilizing EOQ model against a demand of 3 months 5) Incorporated ANDON in RM inventory to improve sorting time by 28.57% and material loss by 26.6% 6) Implemented ERP Module 1 with adjusted inventory levels and production schedules in every SKU made 7) Started Prostar ERP Module 1 enabling top management to have real time monitoring from remote terminal 8) Suggested interventions and production plans that brought down the number of man/machine hours and increased capacity through proper planning and study of capacity of machinery

Project Intern at Indian Institute of Remote Sensing (IIRS), Indian Space Research Organization (ISRO), May 2016 - Dec 2016 · 8 mos, Nagpur Area, India, A Web based Image Processing Application. 1) Implemented enhancement algorithms on satellite images to find out drought ridden and green areas for government action 2) Executed project by ISRO RRSC using AGILE methodology to capture scientists' dynamic changing requirements

Education

Master of Business Administration - MBA, Marketing and Operations Management, Symbiosis Institute of Business Management, Pune

Bachelor of Engineering - BE, Computer Science, Shri ramdeobaba college of engineering and management