Suraj Satyarthi
Fractional CPO | AI Product | IIM Indore | Ex-Mercer | Ships Code | 2x Founder
Delhi
8+ years of work experience
Jan 20242 yrs 8 mosPresent
Led full product strategy and execution for a data platform pivot — repositioned Business Market Network from a B2B marketplace to an AI-driven trade intelligence platform serving 5,000+ exporters and importers. Owned end-to-end product roadmap: defined data architecture, prioritised features using retrograde analysis, and shipped iterative releases in 2-week sprints with a lean engineering team. Conducted 100+ user research sessions across importer and exporter segments; translated insights into 3 major UX overhauls that improved product adoption by 35%. Led go-to-market strategy and execution — onboarded 50+ beta customers across India, UAE, and Southeast Asia; built onboarding funnels, sales decks, and retention playbooks from scratch. Built and shipped production AI features using Next.js, Supabase, and Gemini API — including personalised exporter-importer matching engine and automated trade intelligence reports. Directed cross-functional team of 8 (engineering, design, sales, operations) to deliver roadmap milestones on time while managing external consulting clients simultaneously. Provided product strategy and GTM consulting for googleantigravity.directory (3,146+ AI resources catalogued including agents, workflows, and MCP tools)
Nov 20212 yrs 2 mosDec 2023
Delhi, India
Managed Three Key Products:
• Managed 3 products—MSB, MPaaS, and Scheduler—with a combined 30K+ MAU.
• Achieved 100% year-over-year growth and captured a significant market share.
• Clients include Singapore Institute of Technology, Oxford University Press, National Arab University, RBI
Seamless Cross-Functional Coordination:
• Collaborated seamlessly across multiple teams—Sales, Design, Tech, Ops, CX, and Data Analytics.
• 25% increase in user satisfaction & a substantial 10% boost in MAU, directly impacting revenue.
Competitor Insights and Strategic Decisions:
• Conducted over 30 competitor analyses, trial studies, and demos to meticulously gather insights.
• Adjusted features, roadmaps, pricing, messaging, and branding based on the findings.
Strategic Roadmap Adjustments:
• Leveraged this competitive intelligence to fine-tune our product roadmap.
Enhancing Product Security and Innovation:
• Implemented measures to block virtual webcams, secondary screens, Bluetooth devices, and virtual OS leading to a significant 30% reduction in cheating cases and troubleshooting calls.
• Reduced TAT by 20% for tickets by asking for test-taker feedback immediately after the exam.
Global Innovation:
• Developed dual-camera proctoring, audio proctoring, timezone indicators, and multilingual reports.
Going global:
• Worked closely with the international sales team to launch SecureProctor via Mercer Brazil, Mercer EU, Mercer MENA, and Mercer SEA.
• Increased 25% TAM by including certification, license providers, and Healthcare Licensing Boards
USA Market Readiness:
• Prepared 2 products for the USA market (GDPR, CCPA, VDPA, WCAG, accessibility compliance, data privacy, and data retention).
Client-Centric Insights:
• Engaged in 2 client calls weekly to deeply understand pain points and user experiences. Adapted our development efforts based on this direct feedback loop.
Jun 20211 moJun 2021
Patna, Bihar, India
Identified 5 Tier-II Cities in Uttar Pradesh (U.P.) and Bihar for payment solutions services.
Enlarged the Total Addressable Market by 5 million through QR payment solutions for feature phones. Resulted in a 50% increase in account openings and a 30% improvement in retention.
Jan 20204 mosApr 2020
Applied retrograde analysis to identify merchant activation friction as the core barrier to revenue growth — reduced QR code activation from 7 days to instant by distributing pre-linked UPI QR codes to field sales agents Eliminated the single biggest drop-off in the merchant onboarding funnel, resulting in on-spot activation and oversubscription of the programme
Apr 20183 yrs 7 mosOct 2021
Delhi, India
Built an edtech community of 30,000+ students and educators, featured by WhatsApp and Meta as a business success story. Coordinated 600 campus ambassador interns entirely via WhatsApp, driving 25% improvement in conversion. Led e-commerce initiatives generating INR 1 Crore in annual revenue with 200% YoY growth. Improved platform engagement by 35% through content moderation and community features, reducing harmful content by 50%. Coordinated a 22-member cross-functional team (Design, Engineering, Sales, Marketing, Customer Success, QA), delivering projects 25% faster.
Strategic Recognition:
• DIPP, Govt. of India, WhatsApp, Niti Ayog, and MHRD acknowledged the product’s impact.
Product Evolution:
• Pivoted from a discussion forum to an aggregator and then to a lead generation platform. Developed a Networking Section for student-institute interactions.
• Led E-commerce Initiatives with 20+ categories, driving 7 lakhs in monthly sales.
Platform Growth:
• Expanded Platform Reach to 300,000+ students, 10,000+ educators, and institutes across major cities.
• Reduced Spam and Slang by 50% through content moderation enhancements.
Cross-Functional Collaboration:
• Coordinated with 30+ Team Members (Design, Engineering, Sales, Marketing, Customer Success).
• Launched Overseas Admission Program with an 8-member multi-functional team.
Data-Driven Optimization:
• Developed a robust 10-point system for onboarding vetted educators and institutes.
Growth Hacking:
• Achieved an average viral coefficient of 3.2 through student referrals.
A/B Testing:
• Enhanced user onboarding and increased complete signups by 33%
Suraj’s AI Stack
Education
Master of Business Administration (MBA), Human Resources Management/Personnel Administration, General
Indian Institute of Management, Indore
20125 yrs2017
Higher Secondary, CBSE
Sainik School Tilaiya
20057 yrs2012
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