---
title: "Suraj Jadhav - Growth Lead in Dubai | Tal"
description: "Meet Suraj Jadhav, Growth Leader | Sustainable Business Growth through Customer Retention & Loyalty | MarTech & Digital Transformation | Ex Accenture Consulting based in Dubai. AI stack includes antigravity, opencode, and claudecode."
image: "https://tal.club/meet/suraj-jadhav/share-image"
---

# Suraj Jadhav on Tal

## Headline

Growth Leader \| Sustainable Business Growth through Customer Retention & Loyalty \| MarTech & Digital Transformation \| Ex Accenture Consulting

## About

Curious business leader with 16\+ years of experience in leveraging ATM \(Analytics, Marketing, Technology\) to deliver a hyper\-personalized experience to customers & unlocking incremental revenue & profit for the organization\. Proven experience in acquiring, retaining, & reactivating customers profitably\. Experience across industries \(E\-commerce, OTA, QSR, Aviation, Financial services\) across organization life stages \(Start\-up, Growth, Maturity\) across geographies \(India, MENA, US, Europe\)\. Experienced in building, nurturing, & leading cross\-nationality teams to deliver business results in a multi\-brand multi\-geography matrix organization\. Expert in delivering customer\-centered business & digital transformation using the right marketing technology stack\.

## Location

Dubai

## AI stack

antigravity

opencode

claudecode

## Work experience

Growth Lead at e& UAE, Feb 2024 \- Present · 2 yrs 7 mos, United Arab Emirates, Building Smiles – Multi\-category loyalty SuperApp designed to reward your everyday activities\. Driving exponential growth by blending data\-driven insights with innovative marketing strategies\. Operating at the intersection of analytics, product, and marketing to deliver a hyper\-personalized customer experience on the Smiles app\. Creating a martech stack from scratch to enable real\-time personalization and enhance app engagement\. Focused on sustainable business growth by driving revenue while optimizing costs to boost profitability\.

Head \- Customer Retention at Americana Restaurants, Sep 2019 \- Feb 2024 · 4 yrs 6 mos, United Arab Emirates, \- Transforming customer function at Americana group, which operates 2000\+ restaurants across 10\+ brands \(KFC, Pizza Hut, Hardee's, TGIF, Krispy Kreme, etc\.\) across 10\+ countries in MENA \+ Kazakhstan \- Building customer function & team from scratch to drive customer acquisition, retention, CLTV, & incremental revenue/profit\. \- Leading customer transformation projects to identify, evaluate, & implement the best martech platforms \- Marketing Automation, Voice of Customer, Loyalty, CDP \(Customer Data Platform\) Award: \- Pizza Hut MENAPKT region CRM Champion of the year 2020

Head \- Campaign Strategy at JetPrivilege, Apr 2018 \- Sep 2019 · 1 yr 6 mos, Mumbai, Maharashtra, India, Drive member retention, cross category activation, & business revenue by creating & implementing a relevant campaign strategy \- identifying right customer segments, right offers, relevant media mix, and relevant creative strategy\. Awards: \- 12th Edition of Customer Fest Show 2019 by Kamikaze B2B Media Best CRM program of the year 2018 Best use of contests/promotions in a loyalty program Best use of customer & data analytics in a loyalty program \- IAMAI’s 9th India Digital Awards 2019 Best Email Marketing campaign of the year 2018

Manager \- CRM and Alliances at Tata CLiQ, Jan 2016 \- Mar 2018 · 2 yrs 3 mos, Mumbai Metropolitan Region, \- To increase retention by planning customer life cycle management campaigns and by automating them using campaign management tool \- To build strategic alliances for customer acquisition and retention

Management Consultant at Accenture, Mar 2014 \- Jan 2016 · 1 yr 11 mos, Bengaluru, Karnataka, India, Contributing incremental revenue by implementing upsell and cross\-sell campaigns using IBM UNICA campaign management tool

## Education

Developing Yourself as a Leader, Harvard Business School Executive Education

Competing In The Age of AI, Harvard Business School Executive Education

[View the original profile](https://tal.club/meet/suraj-jadhav)

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